Search Engine Optimisation | Pay-Per-Click | Social Media Marketing | Web Design

AdVantage SEO

Search Marketing Agency

October 2010

About AdVantage SEO

Search Marketing Agency Team of veterans with more than 20 years experience

Executed digital campaigns in our previous capacity for:

About AdVantage SEO

Who We Are…AdVantage SEO was founded by Adrian Ang and a group of online marketing practitioners who, collectively have over 20 years of online marketing experience.

Individually, Adrian had been in the online advertising industry for 10 years. He had joint the online industry early, even before the “Dot com” era started in Singapore.

Adrian is equipped with a wide ranging advertising experience from his stay with Singapore Press Holdings (AsiaOne), Zenith Media (Zed Digital), Blu Inc, Yellow Pages (Internet) and Kompass SEA.

Who We Are…

He was last hired as the Digital Manager with Zed Digital to head out the digital expertise for its key account, Hewlett Packard. He is involved in both regional and local marketing strategies and plans which helped made HP a preferred IT brand today.

With a strong background in online directories and passion for Search Marketing, Adrian forge ahead to set-up this entity to help clients leverage on the benefits of search engine marketing and build themselves a business AdVantage over their competitors.

Sponsor at ad:tech 2010

Strategic SEO Partner of Starcom Mediavest Worldwide

Official Search Marketing Partner of Asia Business Forum (Part of the EuroMoney Group)

Strategic Partners

Speaking Engagements

Speaking Engagements

Speaker at ad:tech 2010

Speaker at Youth Marketing Asia 2010

Speaker at Global Brand Management and Innovation 2010

Panelist at PR & Media World Congress 2011

Who had we worked with?

Who had trusted us…

What do we do?

• Search Engine Marketing• Online Advertising• Mobile Marketing• Email Marketing• Social Media• Rich Media Advertising• Viral Marketing• Media Planning• Site Analytics• Integrated Marketing

What can we do…

SEO Strategy

SEO Strategic Approach – 3 Step Process

STEP 1 (BASIC) STEP 2 ( INTERMEDIATE) STEP 3 ( ADVANCED LEVEL)

DEG

REE

OF

RELE

VAN

CE

& S

ERP

RAN

KIN

G

THRESHOLD LEVEL OF IMPACT

INCREMENTAL IMPACT

AUDIT, IDENTIFICATION OF GAPS & SET BENCHMARKS

CONTENT OPTIMISATION & INTERNAL LINK BUILDING

STRATEGY

We are here

µ CURVE

OPTIMISATION IMPACT

INTEGRATION OF SEO WITH SITE ARCHITECTURE & KEY SEO

FACTORS WITHIN THE STYLE GUIDES & STANDARDS

SEO Deliverables

SEO Strategic Approach – Detailed 12 Step Process (On Page)

Website & Strategic Competitor Analysis

Keyword Identification

Keyword and Page allocation

Rank check audit Code analysis

Sitemap Creation & OptimizationInternal Management

Content Re-engineering

Anchor Text Optimisation

404 SEO Friendly Page Creation

URL re-engineering

Meta Tag optimization

SEO Strategic Approach – 3 Key Steps (Off Page)

Development of a Link Building Strategy

Search Engine Optimization Reporting

Keyword Ranking ReportPages Indexed in Google and Yahoo

Backlinks in Google and YahooGoogle PageRank

Additional data on page visits, page views, referrals (* condition that website analytics is set-up and data provided)

Execution of Ongoing SEO Link Building

SEO Scope Of Work

SEO Scope of Work

Case Study

Agency Client:

International Paint Company

1.Competitor analysis2.Site Audit (Detailed 40

page audit and SEO Best Practices)

3.Keywords Analysis & Recommendations

4.On-page recommendations, approval and execution.

5.Off-page optimization (Link Building Strategies)

1. Client was starting on Search Marketing Campaign.

2. They found direct competitor is ranked above them for “paints” which is highly competitive.

THE CHALLENGE THE APPROACH

SEO Site Audit: Findings

1 Page Size Over Limit 9 URL Canonicalization issues

2 Page Compression issues 10 Sitemap navigation issues

3 Meta Tag compliance 11 404 Error Page Management

4 Keyword Densitycompliance

12 JavaScript issues

5 Semantic HTML MarkupCompliance

13 Meta Refresh code issue

6 URL Structure Compliance 14 Usage of Frames & Tables

7 Missing Robots.txt file 15 Internal Link Optimisation

8 XML Sitemap submissionnot done

16 Low quantity and quality of current Back Links

Organic Visits vs Total Site Visits : August 2010

Month Oct '09 Mar '10 Apr '10 May '10 Jun '10 Jul '10 Aug '10

Organic 988 2,855 2,743 2,697 3,116 3,689 4,379

Total Site 17,324 11,927 15,118 16,593 17,395 19,150 21,679

               

               

Month Oct '09 Mar '10 Apr '10 May '10 Jun '10 Jul '10 Aug '10

Organic 0% 189.0% 177.6% 173.0% 215.4% 273.4% 343.2%

Total Site 0% -31.2% -12.7% -4.2% 0.4% 10.5% 25.1%% change is referenced from Oct 09 baseline      

Oct '09 Nov '09 Dec '09 Jan '10 Feb '10 Mar '100

500

1,000

1,500

2,000

2,500

3,000

Traffic Sources to site: Organic vs Total

OrganicACHIEVEMENTS:

Overall Organic traffic improvement of 343% in 11 months!

Lesson Learnt:

Even if you have good content (keyword rich) in your site, you may still be missing the boat!

“It was a good experience to have AdVantage SEO managed our client’s SEO campaign. AdVantage SEO started working with us in end September 2009 and had helped our client achieved Top 10 ranking in Google Singapore in less than 3 months. According to Google Analytics results, AdVantage SEO had helped our client increased organic site visits by 190%. We are really happy with the results thus far and are extending our working relationship with them as our strategic SEO partner.” Ms Elaine PohDirectorStarcom Media Worldwide

Client Testimonials

“AdVantage SEO had proven themselves in helping Weiken.com increased our site traffic in less than two months.

They had helped us expanded more keywords which would not had found us previously. 

AdVantage SEO has exceeded our expectation for their customer service and fast response time.

We had also introduced their services to our business partner.”

Vincent Neo, Managing DirectorWeiken.com Interior Design Pte. Ltd.

Client Testimonials

“I am please to say it has been a wise decision to engage AdVantage SEO to manage our SEO campaign.

According to Google Analytics, it showed that our site visits have increased by 46%!

Overall Pageviews have increased by 78% with enquiries to the “Contact Us” page having an increase of 53%! This is really exciting.

Although you only started working with us beginning end September 2009 you have helped us achieved Top 10 ranking in less than 3 months!

We are really happy with the results thus far and shall introduce and recommend your services to business counterparts.”

- Mak Wei Jong, Managing DirectorCotton Care

Client Testimonials

“We have had a website for several years but it has mainly functioned as a source of information for patients after a consultation. The website, done by a top American firm, was really good but it was never picked up by the search engines.

Advantage SEO started to help us to optimize the website to be picked up by the search engines and within a month, we started appearing among the top ten listings for some selected key words which translated into more enquiries through the website.

They have turned our website site from being merely a resource for existing patients to a marketing tool.

Thank you Advantage SEO."

Dr. SL Chan, Aesthetic Reconstructive Jaw Surgery Pte. Ltd.

Client Testimonials

Build Yourself A Business AdVantage!

Adrian AngBusiness Director

AdVantage SEO LLPTEL : 9450 0295

adrian@advantageseo.net

www.advantageseo.net