digital marketing solution and services
TRANSCRIPT
Counterpart360
Counterpart360 is a Complete Digital Marketing, Website Development and Leads Generation Company. Marketing techniques primarily through online research, telemarketing, social media marketing, SEO – Search Engine Optimization, SEM – Search Engine Marketing, E- mail Marketing, Online Marketing, etc.
www.counterpart360.com
The trend as I see the internet and market which is all about digital marketing “SEO”, “SMO”, “Key Words”, “Traffic” and what not and I asked myself when I started with communications as a subject for my graduation as digital marketing was very new and trending I didn’t pay too much of attention to it as it was my time to explore creativity, new people, new talent and what else was thrown at me as an excitement.
www.counterpart360.com
www.counterpart360.com
After a few years I started with post-graduation and communication to be my core subject, what I noticed was smart phones, tabs and internet which people cannot live without, it was lucrative and addictive I have to agree to it. But within months technology advanced, the phone that I bought 4 months ago was outdated in the market and with the same competitive price people had better options in the market, I thought to myself what a mistake I made should have waited two more months.
The point here that I purely speak of here is where communication made creatively the product or brand leaves a mark. But I only get disappointed when my clients just ask for SEO, SMO or want to be on the first page listings of google, is digital marketing just limited to only SEO.
www.counterpart360.com
I made my understandings clear when I started counterpart360 that digital marketing is very simple to understand “marketing that could be done by using digital means or channels” as a laymen that is what I thought and its pure communication and should be a part your whole marketing effort for your product, service or brand, but some were there were algorithms associated with it.
But in no way the creative communication to be compromised to it. And here is when I get disappointed that there is a perception created that SEO the maximum of a Digital marketing process when I sit and discuss it with clients or people.
www.counterpart360.com
There are big brands that make a complete effort to leverage this communication channel and use creative ways for them self but they are already a brand and need to sustain as a brand in the market, what about small brands or products who strive to create their brand name in the market, leave an impression on peoples mind.
Why do they not understand that it’s not just SEO for digital marketing but a complete mix, creative communication process using traditional and digital channel in a right way to deliver their message. It’s blogs, videos, it’s your message, it’s your website, your presentations, your illustrations as a business you perceive and then its SEO and SMO. If you get it right you got it all but if you get one thing wrong you just waste all.
C Nitesh RaoDirector
Counterpart360+91 8087055397