digital marketing strategies and customer acquisition
TRANSCRIPT
1
Linear journeys of commerce…
Awareness Familiarity Consideration Preference Buy Loyalty
2
Seek
Opinions
on
social
View
Product
on a PC“Like”
product
on
Download
app
Website
Watch
video on
tablet
Share link
on
Join
Loyalty
Program
Check
View
Banner
Ad
Interact
with a
kiosk
Text
picture to
a friend
Add to
Cart
Buy
Out
Of
Home
poster
TV
Ad
Read
Blogs
Read
Ratings
and
ReviewsInteraction
with a sales
associate
Go to
retail
store
Website
have exploded across touch points…
3
Grabon Digital Marketing Strategy
4
Digital Marketing Strategies
Game ChangersDifferentiatorsTable stakes
Group Buying
Location Aware Marketing
Bidding
Personalization
Social Campaigns
Loyalty Programs
Ratings & Reviews
SEO /SEM
Paid Search (Desktop ./ Mobile)
Social Media Ads
Email Marketing
AffiliateMarketing
Display Ads
Social Integration (Identity)
Owned Media (Blogs, Video)
AugmentedReality
Gamification
Search Relevancy & Ranking
Gaming AdsMobile Marketing
6
Key Differentiators
7
Personalization
Driven off customer profile & demographics
Inspired by her browsing & search history
What are others redeeming now?
Top Selling Offers in her favorite brand
Previous redemptions
Real-Time ContextualMobile-Friendly
8
Alternate Selling Strategies
Group Buying & Bidding
Gamification
Loyalty Programs (Driving User Registrations)
Top Selling Offers in her favorite brand
Previous redemptions
9
Location-Aware Marketing
Hyper-Local Ads
Contextual Coupons
Rewards for visiting a store
Predictive Marketing
10
Social Campaigns
Build Anticipation prior to launch
Promote Active Engagement & Dialogue
Incentivize through Giveaways
Stream live feeds to website
11
Website Experience
Mobile First Experience (Native Apps, Responsive Web)
Search Relevancy & Ranking
Make it more social (Ratings, Reviews, Recommendations)