1. 1. www.omnepresent.com Digital Marketing Strategies for E-Commerce Business
2. 2. www.omnepresent.com E-Commerce Businesses Can Grow Better With Inbound Marketing Appealing visual content attracts more users Converting website visitors into potential clients. Evaluating traffic to increase your business
3. 3. www.omnepresent.com Appealing Visual Content Attract More Users The look and feel of your website will bring in more customers retaining your old ones. Website content should be relevant to your product pages Creating unique content could be the beginning step for your marketing strategy Contents related to the products and buyers should be relevant and specific which attracts visitors to your site
4. 4. www.omnepresent.com Marketing E-Commerce Funnel And Raising The Sales In order to succeed you must understand the lead funnel There needs to have a clear idea of lead nature, that helps in conversion cycle
5. 5. www.omnepresent.com Evaluate Traffic To Understand Marketing Strategies That Contribute To Sales It is necessary to measure the traffic from all your sources By analysing the complete process, you will get to know which marketing event will promote sales With better site interface and marketing you can increase traffic to improve sales
6. 6. www.omnepresent.com Understanding E-Commerce Marketing Funnel Inbound marketing serve businesses to occupy the top of the sales and marketing funnel Website visitors are converted into customers with the help of inbound marketing Present E-Commerce transaction funnel are improved and enhanced by inbound marketing in every stage of sales process
7. 7. www.omnepresent.com Things You Should Know Before Your Product Is Being Listed In Marketplaces Every marketplace need different characteristics Sending your product to different marketplaces manually is time consuming Program your automated XML data feeds when possible to upload on marketplaces If financially or technically automated data feeds are not possible then make your data feed and upload manually on frequently time basis
8. 8. www.omnepresent.com Ensure To Convert The Marketplace Customer to Your Website Customer Introduce a time sensitive promotional fliers which consist of an URL of the specific landing page of your website Keep lower product prices on your site than the marketplaces Introduce discounts for the first few customers of your website Keep some offer coupons valid for your website only Special offers for the customers who have previously purchased products from your site
9. 9. www.omnepresent.com Search Engine Optimization for E-Commerce Website Create an exclusive and fresh website structure Build unique and different product titles Dont be limited to the description provided by the manufacturer Design advanced images by your own Make use of heading tags Internal anchor text should be optimized For all internal pages, use secondary navigation
10. 10. www.omnepresent.com How To Blog For E-Commerce Think about the content to write in your blog. Your content should be impressive. Overthinking must be avoided. Involve the customers with your brand and products.
11. 11. www.omnepresent.com OmnePresent Services
12. 12. www.omnepresent.com
13. 13. www.omnepresent.com Contact Us info@omnepresent.com www.omnepresent.com