digital marketing this week - july 5th 2014

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July 5 th , 2014

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In this episode, we discuss what "Publish Less, Write More" as a blogging philosophy. DMTW also uncovered a glitch in the new Facebook algorithm as well as Facebook's new survey feature. Finally, we talk about how you can build a good ritual as explained by author James Clear.

TRANSCRIPT

Page 1: Digital Marketing This Week - July 5th 2014

July 5th, 2014

Page 2: Digital Marketing This Week - July 5th 2014
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Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”

Who Am I?

Page 4: Digital Marketing This Week - July 5th 2014
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About The Links…

(Yes, There Will Be Affiliate Links)

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Insiders get expanded access to the Q&A portion of

Digital Marketing This Week.

Are You A DMTW Insider?

Visit: www.SeriouslySimpleMarketing.com

Page 7: Digital Marketing This Week - July 5th 2014

Have A Question? http://ssm.tips/question

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http://www.copyblogger.com/blogger-research/

Quality Blogging

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http://www.copyblogger.com/blogger-research/

Time Spent Per Post• 5.5% Over 6 Hours• 54% Spend <2 Hours

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http://www.copyblogger.com/blogger-research/

Post Frequency• 54% Weekly• 32% Every Few Days• 3.3% Daily

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http://www.copyblogger.com/blogger-research/

Other Notes:• 15% Use A Formal Process• 4.9% Write 1500+ Words• <50% Use Multiple Images• 14.7% Have Video

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http://www.copyblogger.com/blogger-research/

What’s A Blogger To Do?

Publish Less… Write More.

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http://www.insidefacebook.com/2014/07/03/facebook-admits-discrepancy-in-reported-reach-engagement-metrics/

Page 16: Digital Marketing This Week - July 5th 2014

http://www.insidefacebook.com/2014/07/03/facebook-admits-discrepancy-in-reported-reach-engagement-metrics/

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http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/

Page 19: Digital Marketing This Week - July 5th 2014

http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/

Page 20: Digital Marketing This Week - July 5th 2014

http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/

Page 21: Digital Marketing This Week - July 5th 2014

http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/

How Could This Affect Your Marketing?

Page 22: Digital Marketing This Week - July 5th 2014

http://www.dpom.co.uk/facebook-surveying-users-posts-feel-like-ads/

Ads ShouldDeliver Value

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James Clear

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http://jamesclear.com/twyla-tharp

“I begin each day of my life with a ritual; I wake up at 5:30 A.M., put on my

workout clothes, my leg warmers, my sweatshirts, and my hat. I walk outside my Manhattan home, hail a taxi, and tell the

driver to take me to the Pumping Iron gym at 91st street and First Avenue, where I

workout for two hours.”

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http://jamesclear.com/twyla-tharp

“The ritual is not the stretching and weight training I put my body

through each morning at the gym; the ritual is the cab.”

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http://jamesclear.com/twyla-tharp

“The moment I tell the driver where to go I have

completed the ritual.”

- Twyla Tharp

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http://jamesclear.com/twyla-tharp

What Makes A Good Ritual?

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http://jamesclear.com/twyla-tharp

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http://jamesclear.com/twyla-tharp

Rituals Are Automated…

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http://jamesclear.com/twyla-tharp

“I wake up at 5:30 A.M., put on my workout clothes, my leg warmers, my sweatshirts, and my hat. I walk outside my Manhattan home, hail a taxi, and tell the driver to take me to the Pumping Iron gym at 91st street

and First Avenue…”

- Twyla Tharp

Page 31: Digital Marketing This Week - July 5th 2014

http://jamesclear.com/twyla-tharp

What Are Your Rituals?

Page 32: Digital Marketing This Week - July 5th 2014

http://jamesclear.com/twyla-tharp

What Are Your Rituals?

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Join DMTW Insiders: www.SeriouslySimpleMarketing.com

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How To Ask A Question...http://ssm.tips/question

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Join DMTW Insiders: www.SeriouslySimpleMarketing.com