digital marketing - tools & sources

Extract of an event attended at MCCIA, Pune

and compilation of info in news paper(Maharashtra Times) & further small value

addition by myself.

Tools & Sources for Digital Marketing

By: Pruthviraj Prataprao Hande Deshmukh

E-mail Id.: [email protected] no.: +91-96234444689

mailto:[email protected]

2Pruthviraj

Tools for digital marketing:WebsiteBlogMass E-mailing CampaignMass SMS CampaignSocial SitesVideo ChannelLive TV ChannelWebinarsPresence on Expert Question & Answers

WebsitesPublishing Documents or WorkDigital AdvertiseSEONote: these tools are not arranged in any logical sequence.


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Tool-wise Sources for digital marketing:Website

Godaddy.com,Net4.com, etc.

BlogWordpress.com,Google Blogger, etc.

Mass E-mailing campaignThere are many who provide this service.

Mass SMS campaignThere are many who provide this service.


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Tool-wise Sources for digital marketing:Social Sites

Linkedin.com (for Professional’s)Facebook.comThere are many who provide this service.

Video Channel (Can make and upload the videos)

Youtube.com,Vimeo.com, etc.

Live TV Channel (Can make live TV Channel and broadcast it)

http://livestream.com/


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http://livestream.com/

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Tool-wise Sources for digital marketing:Webinars

There are many who provide this service.

Presence on Expert Question & Answers websiteshttps://www.quora.com/

Publishing your documents or workSlide share (http://www.slideshare.net/)There are many other websites for this.

Digital advertisingGoogle Adwords & Adsense


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https://www.quora.com/

http://www.slideshare.net/

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SEO – Service Engine Optimization(To enable search person find you easily)

In line with Google/ Bing / Yahoo, search engines.

There are many service providers – individuals / organisations.

A tool which has most of the digital marketing tools together (To see what all you have done for digital marketing and response /flags received on each of them)

Hubspot (http://www.hubspot.com/)


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http://www.hubspot.com/

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A tool to do posting on many of the above the individual tools in a single go Everypost (http://everypost.me – it is

chargable)Buffer (https://buffer.com)NutshellMail (nutshellmail.com)

A tool to monitor & measure the response on most of the individual tools usedklout (https://klout.com)Cyfe (www.cyfe.com)Hootsuite (Hootsuite.com)


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http://everypost.me/



8Pruthviraj

Points to ponder / act on w.r.t. Digital MarketingUnless you have a strategy for digital marketing

it will fail for sure.Digital marketing and offline marketing shall go

hand in hand.Unique identification is essential: Generate

single & unique QR Code and display it on all your offline marketing material and link it to digital marketing media so that all will be able to connect / find you on your digital marketing media correctly.

Provide your social media info & QR Code on visiting card.

Digital marketing shall be focused e.g. towards a particular segment of customers.


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Points to ponder / act on w.r.t. Digital MarketingEvent / tools / timing / target, etc. of digital

marketing shall be well planned, before hand.Offline / On Desk i.e. on the call support

mechanism shall be properly trained for all possible queries & responses from potential customers (as they may call you).

All events of marketing shall focus on collating name and contact details of customer for further use.

All the customer data base collected after the marketing event shall be categorized as per the segments of customers pre determined for focused marketing.

Brand management & strategy shall be an essential part of digital marketing.


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Points to ponder / act on w.r.t. Digital MarketingAfter every event data shall be collected and

analyzed and conclusions shall be documented w.r.t. Things Gone Right (TGR) & Things Gone Wrong (TGW).

The learning from previous events shall be consciously used in further events of digital marketing.


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Dear Reader,If you find this presentation useful, you may use

the info, share it, reproduce it completely or in part/s.

I believe that nothing in this world shall be free except, “love, friendship & education” hence In

turn of this compilation, small value addition and efforts of making it available,

I expect you to Write to me at [email protected], if you

come across any new Tool or Source or Idea or Strategy to manage your digital

marketing more effectively and efficiently.

Thank youP. P. Hande10/05/2015

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Thank you &

All the best !!!

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Pruthviraj Prataprao Hande DeshmukhE-mail Id.: [email protected]

Cell no.: +91-96234444689

mailto:[email protected]