digital marketing tools webinar
TRANSCRIPT
1 Oxford Professional Education Group Ltd
Digital Marketing ToolsAdam O’Riley
Marketing Manager at The Nurture Group Network
2 Oxford Professional Education Group Ltd
Introduction
DigitalMarketing
Tools
3 Oxford Professional Education Group Ltd
Email service provider
Great software for message automation
Customer segmentation and personalisation
CRM - loyalty schemes
Open and click through rate data
Welcome series
A/B Split testing | Time of Day | Subject line
Basket abandonment
4 Oxford Professional Education Group Ltd
CMS
Magento integrates with Wordpress
Makes uploading product info and content easy
Bronto also plugs into Magento
Enabling basket and customer purchase data to be pushed into the email software
Exporting product sales so you know which products to push
Merchandising
5 Oxford Professional Education Group Ltd
SEO
MOZ Page title tool
Keeps you within Google's character limits…
..helping you avoid trunc…….
Make sure you're getting high ranking keywords
Also the types of character matter
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Affiliates
Great tool for acquiring new customers
Extensive network of websites to suit any industry
Also can be good to testing markets and location
Tenancies, banners, roadblocks
Affiliate email listings
Need to be careful you don't give away too much margin
Allows you to promote your product/brand on external relevant websites
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Social
Automatically URL shortens
Management of your chosen social networks from a single location
You don’t need to keep logging in to different profiles
Monitor all chosen channels from one place
Schedule the posting of content to any of your channels
Adds analytics tracking code to all social posts automatically
8 Oxford Professional Education Group Ltd
Question time..
9 Oxford Professional Education Group Ltd
Thank you..
@adamoriley
adamoriley