Digital Marketing Tools Webinar

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Digital Marketing ToolsAdam ORileyMarketing Manager at The Nurture Group Network

# Oxford Professional Education Group Ltd Introduction

DigitalMarketing Tools

# Oxford Professional Education Group Ltd Email

Email service providerGreat software for message automationCustomer segmentation and personalisationCRM - loyalty schemesOpen and click through rate dataWelcome seriesA/B Split testing | Time of Day | Subject lineBasket abandonment

# Oxford Professional Education Group Ltd CMS

Magento integrates with WordpressMakes uploading product info and content easyBronto also plugs into MagentoEnabling basket and customer purchase data to be pushed into the email software Exporting product sales so you know which products to pushMerchandising

# Oxford Professional Education Group Ltd SEO

MOZ Page title toolKeeps you within Google's character limits ..helping you avoid trunc.Make sure you're getting high ranking keywords Also the types of character matter

# Oxford Professional Education Group Ltd Affiliates

Great tool for acquiring new customersExtensive network of websites to suit any industryAlso can be good to testing markets and locationTenancies, banners, roadblocks Affiliate email listingsNeed to be careful you don't give away too much marginAllows you to promote your product/brand on external relevant websites

# Oxford Professional Education Group Ltd SocialAutomatically URL shortens

Management of your chosen social networks from a single locationYou dont need to keep logging in to different profilesMonitor all chosen channels from one placeSchedule the posting of content to any of your channelsAdds analytics tracking code to allsocial posts automatically

# Oxford Professional Education Group Ltd Question time..

# Oxford Professional Education Group Ltd Thank you..

@adamorileyadamoriley

# Oxford Professional Education Group Ltd