digital marketing training for riga
DESCRIPTION
Slides from my training at the Social Media conference in Riga, Latvia. These don't mean as much without the conversation. I'll Zipcast them some day. : )TRANSCRIPT
DIGITAL MARKETINGAND TOMORROWChris Brogan...@chrisbroganhttp://humanbusinessworks.com/contact
Thursday, May 19, 2011
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THE WEB GAVE US A NEW SHOP
location-independentlocation-friendlysimple to stocksales while you sleepeasy to search
Thursday, May 19, 2011
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THE SOCIAL WEB LETS YOU BE THE ULTIMATE SHOPKEEPER
listen be where they arecreate interactionsbuild relationshipsencourage true loyalty
Thursday, May 19, 2011
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WHO ARE YOU?
you are translators and storytellers and teachers
Thursday, May 19, 2011
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WHO YOU ARE NOT
you are no longer the voice of the company
Thursday, May 19, 2011
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WHO AM I
i’m an owner
Thursday, May 19, 2011
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A ROUGH AGENDA
i can’t do agendas. instead:
break 1 - 11:30lunch - 14:00 - 14:45break 3 - 16:00
Thursday, May 19, 2011
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WHY I CAN’T DO AGENDAS
because we don’t have FUN learning that way!
Thursday, May 19, 2011
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HUMANKIND’S GREATEST NEED
do you know it?
Thursday, May 19, 2011
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WHERE DO YOU START?
social media doesn’t COST a lotexcept timelet’s talk about some good starting points
Thursday, May 19, 2011
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WRITE IT DOWN
list out the various places you think your audience spends time online
Thursday, May 19, 2011
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WRITE IT DOWN
list out (without jargon) what your client’s customer really wants. not your client. their buyer.
Thursday, May 19, 2011
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GROW BIGGER EARS
listening is the new blackmost campaigns talk about talkingbe the superhero of listening
Thursday, May 19, 2011
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BREAK OUT
let’s try listening and searching
Thursday, May 19, 2011
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LEVELS OF ENGAGEMENT
can you dip your toe into the water?
Thursday, May 19, 2011
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TOOLS OF ENGAGEMENT
if your tools were:youtubefacebooktwitterblogsmobileemail
Thursday, May 19, 2011
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BREAK OUT
talk through some engagement scenarios
Thursday, May 19, 2011
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PASSPORTS
passports are your access to communities
Thursday, May 19, 2011
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WORKSHOP
list out potential passport accountsfor the class
Thursday, May 19, 2011
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BE WHERE THEY ARE
are you designing for the 15” screen?what about 3/7/9?we’re a world of face-downers
Thursday, May 19, 2011
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SOCIAL MEDIA AS WIRING
replace “social media” with “telephone”
Thursday, May 19, 2011
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SOCIAL MEDIA AS WIRING
yammervideoblogsemail newslettersunified system
Thursday, May 19, 2011
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OBJECTIVES AND GOALS
what can and should you aim at?
Thursday, May 19, 2011
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STALACTITE / STALAGMITE
three roles that merge in the new world
Thursday, May 19, 2011
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CREATE INTERACTIONS
it’s a two way medium. use it that way.be human and talk about them.give them reasons to talk about.
Thursday, May 19, 2011
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MEASUREMENTS
this doesn’t just tack onto your spreadsheet
Thursday, May 19, 2011
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WORKSHOP
what measurements really matter to your client? how would various social/digital levels move them?
Thursday, May 19, 2011
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SOCIAL MEDIA/SOCIAL RESPONSIBILITY
cause marketing’s new superpower
Thursday, May 19, 2011
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BUILD RELATIONSHIPS
referrals are gold. (buy http://c.hris.cc/re )talk about them12:1 ruleinterview thembe there before the sale
Thursday, May 19, 2011
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CONTROLLING SOCIAL MEDIA
if the US air force can do it with one page...
Thursday, May 19, 2011
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ENCOURAGE TRUE LOYALTY
the three a’sreal insider informationhelp them be the hero
Thursday, May 19, 2011
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3 MAJOR BUCKETS OF SOCIAL
listeningconnectingpublishing
Thursday, May 19, 2011
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4 BEST THINGS SOCIAL DOES
connectingreferralsattentionpresence
Thursday, May 19, 2011
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HOME BASES AND OUTPOSTS
what each means to communications
Thursday, May 19, 2011
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SOCIAL MEDIA AND STRATEGY
do you have a telephone strategy?
Thursday, May 19, 2011
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LET’S BUILD A FRAME
goalsactors & resourcesactionssourcesreporting
Thursday, May 19, 2011
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WORKSHOP
using that simple frame, build a simple strategy or 3 for a client (real or sample).
Thursday, May 19, 2011
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EXTEND THE RELATIONSHIP
@chrisbroganhttp://linkedin.com/in/chrisbroganhttp://chrisbrogan.com/contact
Thursday, May 19, 2011
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h um a n b u s i n e s s w o r k s . c om / c o n t a c t
Thursday, May 19, 2011