digital marketing transparency - blockclick.io · the blok token will be utilized to access the...

DIGITAL MARKETING TRANSPARENCY

BLOCKCHAIN TECHNOLOGY

FOR DIGITAL MARKETING

A NEW ECOSYSTEM FOR DIGITAL ADVERTISING

100% ASSURANCE OF PAYMENT AND SERVICE

BLOCKCLICK’S INTENTION

4

BlockClick enables buyers of

digital media advertising, and

producers of digital media to

conduct more efficient marketing

campaigns

BLOCKCLICK INCREASES EFFICIENCIES AND REDUCES FRAUD IN THE DIGITAL

ADVERTISING INDUSTRY

BLOCKCHAIN TECHNOLOGY FOR DIGITAL MARKETING BLOCKCLICK.IO |

In digital advertising a Seller advertises

a Buyer’s product1

The Seller and the Buyer agree on the

payment terms and strategy (Per View,

Per Click, Per Sale)

2

3The Seller develops a digital media

campaign in order to direct customers

to the Buyer

HOW DOES DIGITAL MARKETING WORK

Buyer Seller

I will deliver

1M clicks

I pay $1M

for 1M clicks

5BLOCKCHAIN TECHNOLOGY FOR DIGITAL MARKETING BLOCKCLICK.IO |

PAY PER VIEW1

PAY PER CLICK2

3 PAY PER SALE

DIGITAL MARKETING IS BROKEN DOWN INTO THREE VERTICALS

Buyer Seller

I will deliver

1M clicks

I pay $1M

for 1M clicks


HALF THE MONEY

I SPEND ON ADVERTISING

IS WASTED;

THE TROUBLE IS,

I DON’T KNOW WHICH HALF.

- Retail Icon, John Wanamaker

Today’s digital marketing

landscape, although very

mature, has traditional

problems, be that payment

delays, fraud, or traffic not

meeting the expectation of the

buyer which provides

frustration to all parties as well

as huge waste of time and

resource.

THE CURRENT CHALLENGES


TWO MAIN PROBLEMS

PAYMENT ISSUES

money is not paid or paid late or

dispute arises

FRAUDULENT AD TRAFFIC up to 30% loss, no transparency,

no policing, bots


“ “Ad fraud is likely to represent in excess

of $50 billion by 2025 ... on a conservative

basis. Benjamin Jankowski

Group Head, Global MediaMasterCard & WFA MEDIAFORUM Chair


FRAUD as we have evidenced is wide spread

Click Fraud Bots Payment Delays and

Non-Payments

Masking IP Address

HOW IS FRAUD PERPETRATED


BLOCKCLICK’S INTENTION:

100% ASSURANCE OF PAYMENT AND REDUCE THE

WASTED ADVERTISING DOLLARS

THE SOLUTION

BLOCKCLICK ECOSYSTEM

THE SOLUTION | BLOCKCLICK ECOSYSTEM

The platform will allow custom smart

contracts to be created between a

Buyer and Seller of digital traffic with

100% assurance of payment and

service delivery.

BLOCKCLICK IS BUILDING A SAFE MARKETPLACE TO CONDUCT COMMERCE FOR THE DIGITAL ADVERTISING INDUSTRY


HOW BLOCKCLICK PAYMENTS WORK

The BLOK token will be utilized to

access the platform1

When a Smart Contract is agreed the

Buyer will escrow any (tethered) token

or currency

2

3The Smart Contract is agreed by both

parties

4Escrowed funds are released to the

Seller once BlockClick has verified the

transactions


WHAT IS THE

MARKETPLACE

The BlockClick Marketplace offers the ability

to interact with multiple ad networks from

within one platform removing the need to

sign up to them individually.Simply by

having a BlockClick account you can gain

access to all participating ad networks on

the platform from a single login.

BLOCKCLICK IS CHANGING THE

WAY DIGITAL MEDIA

PROFESSIONALS INTERACT

WHAT DOES

BLOCKCLICK DO

Fraud protection for the advertiser

and secured payment for the media

buyer or affiliate are guaranteed. The

smart contracts have in-built

algorithms to reduce all type of

media fraud by identifying key

advertiser metrics.

PROVIDES TRANSPARENCY TO

THE DIGITAL MEDIA

ECOSYSTEM

WHAT IS

BLOCKCLICK

We are providing the digital

media industry a decentralized

solution to create smart contracts

that add trust and transparency

while decreasing fraud. The

worlds first trusted verification

system.

A SMART CONTRACT

PLATFORM FOR

DIGITAL MEDIA

THE SOLUTION | BLOCKCLICK ECOSYSTEM


BLOCKCLICK MARKETPLACE


BlockClick Marketplace offers the ability

to interact with multiple ad networks

from within one platform removing the

need to sign up to them individually.

Simply by having a BlockClick account

you can gain access to all participating

ad networks on the platform from a

single login.

WHAT IS BLOCKCLICK

MARKETPLACE?



The Marketplace rewards positive behaviour based on a rating system,

offering a single source where media buyers and advertisers can connect.

One-Click User History

The Marketplace lists all active

users who’ve set their profile to

public. Buyers’ and sellers’ credit

rating, statistics, categories,

payment history, and traffic sources

are visible as well, making it easier

for advertisers and other users to

determine their history and

credibility.

Profiles reveal details and statistics on

specific users such as:

• Overall star rating

• Number of offers

• Number of contracts

• Average refund percentage

• Average chargeback percentage

• Average fraud percentage

• Traffic sources (display, email,

social..)



The Marketplace allows one to search for sellers or buyers directly, and look them up by

category (i.e., automotive, beauty, financial, etc.), by country, traffic source, language, and

rating.

Find who suits your needs

The information gives a look into

the success a particular buyer or

seller has had in executing Smart

Contracts, or encrypted agreements

managed through the Ethereum

network.

Insights gathered via the

Marketplace therefore helps users

avoid fraudulent transactions and

find legitimate parties to work with.

Digital advertisers and marketers can:

• Identify the industry verticals they

operate in

• Reveal the type of traffic they

provide or are looking for

• Track sales, conversions, and all

aspects of transactions

• Get support from the Community

Help Centre

• Use Contract Monitor to track their

own activity

In order to power our ecosystem, we are

creating a token minted off the

Ethereum blockchain known as BLOK.

The fundamental use of the BLOK token

goes to the core of what BlockClick is

aiming to achieve.

We will be creating the BlockClick.Network

sidechain which will utilize the BLOK token

to track impressions, clicks and conversion.

The BlockClick.Network sidechain enables

transparency and accountability between

buyers & sellers of digital media.

1

2

3

4

By keeping a record of impressions, clicks and

conversions in a sidechain buyers or sellers pay

in BLOK tokens to add transparency to each

event tracked.

Stakeholders running the BlockClick.Network

sidechain are rewarded with BLOK tokens for

storing and verifying impression, click and

conversion data.

This enables a way for tokens to be

transferred in the BlockClick eco-system and

an incentive for stakeholders to run the

sidechain.

The more stakeholders running the

sidechain the more trust and transparency

the network will have.

5

6

7

8

THE BLOK TOKEN


1. A click occurs

2. Our oracle verifies the transaction

3. We then send that transaction to our side chain

4. The Ethereum Mainnet receive the transaction


BLOCKCLICK.Network

THE BENEFITS OF USING THE BLOK TOKEN

ACCESS TO THE MARKETPLACE1

2

3

4

5


TRANSPARENCY

DE-CENTRALIZED NETWORK TO VERIFY ACTIVITY

SINGLE ACCOUNT TO DEAL WITH MULTIPLE NETWORKS

SECURE PAYMENTS

6 DECREASING FRAUD

INTRODUCING

THE PROTOTYPE

LOGIN

22

DASHBOARD

23

MARKETPLACE

24

EXCHANGE

25

CREATE CONTRACT - STEP 1

26


27


28

TOKEN DISTRIBUTION

Public Sale (65%)

BlockClick Team (15%)

Advisors & Partners (2.5%)

Platform Treasury (17.5%)

680m

157m

26m

183m

BUDGET ALLOCATION

Operations

Sales & Marketing

Legal

Advisors

66%

18%

11%

5%

TOKENOMICS


Anthony Taylor

CEO

THE BLOCKCLICK TEAM

Mark Reiken

CMO

Jason Fleurant

CCO

Benjamin Brown

COO

Sam Sciacca

Corporate Counsel

André Allavana

CTO

Doug Whitehead

Senior Strategic Partner

Roman Krywulych

Chief Token Officer

Scott Martens

Senior Software Engineer

Sara Munulli

Head of Design


Zsolt Dobò

Community Engagement

THE BLOCKCLICK TEAM

Nimo Naamani

Advisor

Alex Rowland

Advisor

Andrew Moy

Advisor

Stephen Chesney

Advisor

Adrian Mccullagh

Advisor

Lucas Cullen

Advisor

THE BLOCKCLICK TEAM


BLOK OPPORTUNITY

32

BLOK OPPORTUNITY

BLOK TOKENS

OFFERED

250,000,000

PRICE (USD)

$0.06

HARDCAP

$15,000,000

BLOK TOKENS

MINTED

1,046,000,000

*Hardcap available for EU Roadshow attendees in October 2018


GENERAL INQUIRIES

[email protected]

DIGITAL MARKETING TRANSPARENCY

digital marketing transparency - blockclick.io · the blok token will be utilized to access the...

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