digital marketing trends 2013 - facci presentation @ maddocks melbourne
DESCRIPTION
Presentation made for the French Australian Chamber of Commerce and Industry (FACCI) of Melbourne. Discussion held around the legal framework and the future of Digital MarketingTRANSCRIPT
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DIGITAL (R)EVOLUTION
WHAT'S NEXT?
Frederic ChanutManaging Director, In Marketing We Trust
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RISE OF VALUE BASED MARKETING
Search popularity on Google for push and pull marketing
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61% Lower cost per Lead on average
Source: 2012 State of Inbound Marketing report by Hubspot
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COST SAVING OPPORTUNITY 5
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SOCIAL ADVERTISING
Only 30% of social media fans' feedback receives a response
Triggered messages success is 119% higher than “Busi ness as Usual” ones.
< 0.5% of Facebook fans engage with the brand they are fans of.
20% of Facebook users have purchased something beca use of ads or comments they saw there
91% of online adults use social media regularly
Source
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LANDFILL MARKETING 7
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NEW MEDIA
+ TRADITIONAL CAMPAIGN MENTALITY
= LANDFILL MARKETING
8LANDFILL MARKETING
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“WE HAVE TECHNOLOGY, FINALLY, THAT FOR THE FIRST TIME IN HUMAN HISTORY ALLOWS PEOPLE TO REALLY MAINTAIN RICH CONNECTIONS WITH MUCH LARGER NUMBERS OF PEOPLE”
Pierre Omidyar -eBay founder
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RETAIL DISRUPTION 10
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GOOGLE GLASSES 12
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GOOGLE’S EVOLUTIONARY TIMELINE
Level 1: Semantic Capabilities (2012-2015)
Level 2: The Smart Machines (2015-2030)
Level 3: Artificial Intelligence (2030+)
Level 4: Augmentation (unknown)
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14SINGULARITY
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THANKS15
Frederic ChanutManaging Director, In Marketing We Trust
Twitter: @InMkgWeTrustSlideshare: InMktgWeTrust