digital marketing webinar syllabus · website auditing (site speed, structure, broken links,...
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DIGITAL MARKETINGWEBINAR SYLLABUS
v i a E N S . c o m
P A G E 0 1
GAIN HANDS-ON REAL WORLD EXPERIENCEIN A FIELD YOU'RE PASSIONATE ABOUT,
WITH A BRAND THAT'S RECOGNIZED AS ANICONIC GAME-CHANGER.
Digital MarketingFundamentals
What is digital marketing? Traditional marketing v/s digitalmarketingScope of digital marketingDigital terminologies you shouldknow (Domain, Hosting, URL,Website, Webpage, SearchEngine)How to select domain name andniche Types of websites ( Blog &Websites; Local & Global;Personal & Professional )Normal vs managed hostingMonetization via DigitalMarketingFamous BloggersRole of blogging in DigitalMarketing
Introduction to WordPressDifference between freeand hosted blogDifference between socialmedia page and own blogSetting up a blog/ websitewith WordPressUnderstanding the tools,plugins, themes, features,creating pages, categories,menus etc in WordPressPublishing an article onWordPress
Blogging Basics
P A G E 0 2
GAIN HANDS-ON REAL WORLD EXPERIENCEIN A FIELD YOU'RE PASSIONATE ABOUT,
WITH A BRAND THAT'S RECOGNIZED AS ANICONIC GAME-CHANGER.
Content creation
Understanding the Searcher’sIntent Building the contentframework Keyword Research: SeedKeyword, Long tail keyword Competitor's KeywordAnalysisContent Research andcuration Type of content & how tocreate itCopyrighted content and stockcontent Content Marketing.Trailer of SEO
How Search Engines Work?SEO Terminologies(Indexing & Crawling,Sitemaps, robot.txt, 301Redirect, 302 Redirect)Analysis of search results(Organic & Paid)Website ranking on searchengines (Ranking Factors-DA, PA, age, Relevance,Algorithm Updates)Case study of SEODoing SEO on your blog(Title, URL architecture,meta description, tags ,image SEO, featured image)Interlinking
On-page SEO
P A G E 0 3
GAIN HANDS-ON REAL WORLD EXPERIENCEIN A FIELD YOU'RE PASSIONATE ABOUT,
WITH A BRAND THAT'S RECOGNIZED AS ANICONIC GAME-CHANGER.
Off-page SEO &Auditing
Introduction to BacklinksImportance of Link BuildingLink Building Strategies (BlogCommenting, Guest Post,Directory Submission, ForumPosting, Photo SharingPlatform, Document SharingSites, Q&A sites, Manual LinkBuilding Process)Basis to Build LinksSpying Competitor's Backlinks(Tools)Google Search Console BasicsWebsite Auditing (Site Speed,structure, Broken Links,Redirects, Content Auditing,mobile site audit)
Facebook (create FB Page &Group, create content forfacebook, Branding onFacebook, building Audienceon Facebook, PostScheduling, Promoting Blogvia Facebook, AudienceInsight)Instagram (Create Account,create content for Instagram,Hashtags, Instagram Stories,All about IGTV, PromotingBlog via Instagram, AudienceAnalytics, InfluencerMarketingTwitter (Create Account,create content for Twitter,Trending hashtags)
Social MediaMarketing
P A G E 0 3
GAIN HANDS-ON REAL WORLD EXPERIENCEIN A FIELD YOU'RE PASSIONATE ABOUT,
WITH A BRAND THAT'S RECOGNIZED AS ANICONIC GAME-CHANGER.
Blog Monetization
Google AdSense(what isGoogle AdSense, WhyGoogle AdSense, Benefits ofAdSense, Check list beforeAdSense, How to apply forAdSense, Perfect AdPlacement & types of ads,reasons why adsense getsdisapproved, Best practicesto avoid getting adsenseaccount banned, how to gethigh CPC) InfolinksSponsored posts (reachingout to brands- online &offline)Start as a Freelancer
What is Affiliate Marketingand how does it work?Purpose/ Where is AffiliateMarketing used?Scope of Affiliate Marketing(Income Report of AffiliateMarketers)Terminologies associatedwith Affiliate Marketing(Advertiser, Publisher, CPA,CPS, CPL, CPV, payoutModels, Attribution Models)Affiliate NetworksHow does campaign Trackingwork?Platforms to practice AffiliateMarketingMedia BuyingINRDeals
Affiliate Marketing
P A G E 0 4
GAIN HANDS-ON REAL WORLD EXPERIENCEIN A FIELD YOU'RE PASSIONATE ABOUT,
WITH A BRAND THAT'S RECOGNIZED AS ANICONIC GAME-CHANGER.
Google Analytics +Search Console
Setting up Google SearchConsoleSegments of Google SearchConsole (PerformanceAnalysis, Error Validation,Sitemaps, URL Inspection)Introduction to GoogleAnalyticsSegments of GoogleAnalytics(sidebar)Linking Google Analyticswith Search ConsoleTracking LinksSetting up Goals andcreating Funnels
Creating & setting up aYoutube channelCreating Content for YouTube Youtube SEOMarketing YouTube VideoMonetizing via Youtube Youtube AnalyticsSet up & Optimize Quora &RedditIdentifying & AnsweringQuestions related to yourNicheHow to Drive Traffic fromQuora & RedditComment karma & Link KarmaTracking ProgressCommon Mistakes to avoid onForums
Youtube + ForumPosting
P A G E 0 5
GAIN HANDS-ON REAL WORLD EXPERIENCEIN A FIELD YOU'RE PASSIONATE ABOUT,
WITH A BRAND THAT'S RECOGNIZED AS ANICONIC GAME-CHANGER.
Facebook Ads
Setting up your FacebookAds Manager AccountTypes of CampaignsSelecting Target AudienceHow to create creativeContentTracking ProgressBest Practices (Fb 20:80 rule,Fb Ad Policies)Case Studies of Best ROI Ads
SEM GlossaryDifference between SEO &SEMDifferent Ad FormatsGoogle keyword PlannerKeyword Match typesBidding & Budget StrategiesDesigning your 1st Ad CopyAd ExtensionsPerformance TrackingRe-Targeting
SEM
Email Marketing
Introduction to E-mailMarketingTerminologies Types of E-mail campaignsContent Creation for optimizingE-mails
Introduction to E-mailMarketing Software -MailChimpStrategies to avoid SpamFilterE-mail Testing Tools