digital marketing workshop für ausbildungsstätten (educational institutions)
DESCRIPTION
Hier meine Eventnachlese zum Digital Marketing Workshop für Ausbildungsstätten (Educational Institutions)TRANSCRIPT
DIGITAL
MARKETING - Social Media
Marketing
for Educational
Institutions
Natascha Ljubic www.wds7.at
AGENDA
1. Why a Newsletter?
2. Online Marketing for the website
3. Authentic and meaningful on Facebook
4. Social Media Strategy for you
5. Set strategic goals to measure success
2
AGENDA
1. Why a Newsletter?
2. Online Marketing for the website
3. Authentic and meaningful on Facebook
4. Social Media Strategy for you
5. Set strategic goals to measure success
3
Why do you need a Newsletter?
• Most people use social media and nearly
everyone uses email
• Content for Newsletter: Blog posts, Facebook +
other social media posts, events, ...
• Segment the subscribers + personalize
• Schedule and check statistics and spread
• Tools including templates + managed lists:
• http://mailchimp.com/
• http://www.cleverreach.de/
AGENDA
1. Why a Newsletter?
2. Online Marketing for the website
3. Authentic and meaningful on Facebook
4. Social Media Strategy for you
5. Set strategic goals to measure success
5
Online Marketing Advice for Website
• Social Media Sharing Buttons, like www.sharethis.com
• Free Blog software: Wordpress.com
Online Marketing Advice for Website
Get free statistics with Google Analytics
www.google.com/analytics/
Is your Website mobile friendly?
http://www.startmobile.de/de/d/website-testen/#mobilerfitnesstest
Monitor your brand to protect your reputation
http://www.google.com/alerts
AGENDA
1. Why a Newsletter?
2. Online Marketing for the website
3. Authentic and meaningful on Facebook
4. Social Media Strategy for you
5. Set strategic goals to measure success
9
Facebook Edge Rank Algorithm
• Affinity measures the one-
way relationship that a fan has
with a Facebook Brand Page
they have “liked”.
• Weight measures how much
interaction/engagement a
current Facebook post is
receiving. (1.Shares
2.Comments 3.Likes)
• Decay: The longer a post has
been up, the less likely it is to
get seen. The very second it’s
posted, it’s decaying. (Sad but
true.)
Facebook wants to ensure that its users are seeing content that is relevant to them. That is
the main purpose of the site. If the content is interesting and engaging, a user will stay on the
site longer, and thus increase their chances of clicking on a sidebar advertisement.
6 ways to improve your Facebook EdgeRank
1. Add photos to each post
2. Post at the right time of day
3. Ask for interaction (Like if you agree! Comment if you
disagree! Share please! What do you think?)
4. Think outside the work week (Post on Saturdays and
Sundays. Use Facebook planning tools!)
5. Be relevant (People go on Facebook to have fun, to
interact with friends and family – all in real time. Keep an
eye on what people are interested in, talking about and
thinking about – watch competition for ideas)
6. When in doubt, post a graphic. Graphics featuring
inspirational quotes or fun pics are sometimes starting
the engagement on a stale Facebook Page.
Facebook Pages
Be authentic and tell your story!
Welcome new
Students!
Introduce students and market your courses
Image Video: Show your facilities to attract
https://www.facebook.com/photo.php?v=1884957780277&set=vb.122122804466224&type=2&theater
Be social and show your outside!
Have information events for prospects
Be helpful and social, to attract new students!
Attract new students with Facebook ads
Build your brand online with Facebook
Gain feedback and
insight on services
from your
audience
Build relationships with new students!
AGENDA
1. Why a Newsletter?
2. Online Marketing for the website
3. Authentic and meaningful on Facebook
4. Social Media Strategy for you
5. Set strategic goals to measure success
24
SOCIAL MEDIA = COMMUNICATION
WHY? WHOM? WHERE? WHAT?
WHAT do?
WHY Listen?
Why Social Media Marketing ?
• attract new students
• engage and interact with existing ones
• encourage others to share
• update the community about news
• use student alumni’s to be your brand ambassadors
• introduce events and contests
• offer online support
• connect with others online and build relationships
• gain feedback and insight on services from your
audience and build your brand online
This should be our
new marketing
mix.
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1. Why a Newsletter?
2. Online Marketing for the website
3. Authentic and meaningful on Facebook
4. Social Media Strategy for you
5. Set strategic goals to measure success
Set measurable goals
6 MONTH GOALS:
• Double Website Traffic
• Double Website Leads
• Increase Social Media Reach by 50%
• REPEAT!
SMART Goals: Simpel, Measurable, Achievable, Realistic and Terminated.
What to measure
• Reach (Facebook Fans, speaking about)
• Demographics and Location
• Engagement (Active Followers, Likes,
Shares, Comments, Mentions, Retweets,
Website Traffic)
Measurement Tools: Facebook • Facebook Insights https://www.facebook.com/insights
• Fanpage Karma: http://www.fanpagekarma.com/
• Agora http://barometer.agorapulse.com/page
Social Media Management • Community Management: https://hootsuite.com/
• Planning ahead with https://bufferapp.com/
100 Social Media Monitoring and Analysis Tools
http://list.ly/list/7FI-social-media-analyse-und-monitoring-tools
Natascha Ljubic – please connect:
Social Media Consulting & Training since 2004
IT-Business Development GmbH - www.wds7.at
Blog: www.wds7.at/blog Twitter: @wds7
Facebook Page: www.facebook.com/forBusinesses
Google+ Page: www.gplus.to/forBusiness
Questions?