Digital Marketing

…providing Fully Integrated Environment to provide customers

with seamless buying experience that aligns with their individual preferences…

Today’s buyers are demanding more choices in how they learn about, shop for, purchase and use

Products & Services

Interested in Consultative Interactions…

…that offer a mix of Social media, Web channels, Mobile,

email & other interactive channels…

Trends

Capture value, Measure results

Deliver Value to empowered customers

Foster lasting Connections

Market Demand & Challenges

Integrated Sales & Marketing

Closed loop marketing Automation

Centrally managed Multi-Channel communication

Real-time Analytics

Manage leads, Collaterals, eMail Campaign Templates

Mediums

Online eMails SMS/MMS

Radio TV Mobile & Tablets

Mapping

Mapping

HCL Digital

Marketing Services

Digital Ad Operations

Digital Campaigns

Marketing Communication Services

Digital Campaigns

Campaign

Attempt to communicate a message with specific business goals

(increase revenue, leads, customer adoption, etc) to targeted audience over a particular time period

Planning & Designing Communicating Message to Target AudienceAnalytics & ROI Measurement

Marketing Communication

Customer / Internal Communication

Creative Design Service

Direct Marketing

Tele-Marketing

Email Marketing

Research Support

Promo Design

Creative Design Stall & Standees Design

Notification E-mailer

Advertisement Design

Newsletter & eNewsletter

Training material

Power point presentations

Creation of sales collateral

Trade Shows

Micro-site for events

Flash to video conversation

Posters&Handouts& Brochures

Branding

Print & Digital Image Preparation

Image CutoutsMultimedia

Web DesignFlash Animation &

Presentation

Video

Online Campaigns

Web Services

Website & Micro-site

Analytics/Media Monitoring & Analysis

Social Media- Management &

Analysis

Digital Marketing

Digital Ad Operations

Inventory & Insertion order management

Campaign setup in ad servers & handling 3rd party ad tags

Handling CPM, CPC, CPL revenue model campaigns

RichMedia ad campaign implementation

Post campaign analysis and reporting

Setting media objectives in light of marketing & advertising objectives

Developing a media strategy for implementing media objectives

Designing media tactics for realizing media strategy

Proposing procedures for evaluating the effectiveness of the media plan

Monitoring performance of the campaign

Analyzing performance reports to monitor campaign delivery

Implementing changes to improve the performance

Reporting campaign performance and delivery reports to stake holders

Media Planning

Ad Trafficking

Campaign Analysis & Reporting

Services Snapshot

Service Snapshot

Creative Services

Localization Services

Templatizing

Analytics Service

Segmentation & Targeting

Tracking & Reporting

Editing Services

Content Services

Service Umbrella

HCL Experience

Digital Campaign Management

Scope

Customer Targeting Target Group Analysis Campaign Setup

Design Create digital content Content Management

Campaign Management

DB Management & Reporting Monitoring database Campaigns Reporting

Key Highlights

One campaign management Hub Supporting 20 Countries

Multi lingual promotions

Targeting 2 Campaigns per week for each country

Handling Campaigns for Acquisition , Promotions & Retention

Key Benefits

Single production hub for multi language campaign management across different geo’s

98% Email deliverability rate while 6% Campaign conversion rate for prospect Promotions

Re-usage of creative to reduce cost and standardization

Our work Samples…

Case StudyOne of the largest Magazine Publishers in the World

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End 2 End Online Campaign Management

Scope

Web Analytics

Ad Operations & Ad Traffic Coordination

Forecasting of Impressions available on portals

Campaign QA

Optimization of impressions to overcome or recover the Under/Over delivery of campaigns

Campaign Uploads - advertisements into DART tool as per the specs and instructions from advertisers

Campaign Management

Latest addition – new service line Traffic Coordination

Client Benefits

Maintained 100% SLA on all the activities though most of the activities were new in the initial stage

Received numerous client appreciations for handling TSS which is a huge task

Have identified the opportunity of adding one more FTE, which is on hold from client end

Productivity gains: 50%

Efficient off-shored support has enabled increase in repeat clientele (and ad revenue) for SIM, approx 60% in 2010 v/s 40% in 2008

5/5 in C-SAT surveys for last 2 years

Almost defect free delivery for 4+ yrs; 99% on Accuracy and 99% on TAT

Engagement on the expansion mode. Latest addition – new service line Traffic Coordination

Our work Samples…

Case StudyLeading Publisher of Automobile Advertisement Portals in USA & Canada

Dashboard

47 Different OEMS

110,000 Retail Stores

18 Mn Unique Visitors/month

93 Mn Page Views/month

91 Websites

Key Highlights

15

Ad Campaigns & Digital Product Support

Scope

Set up and maintain display advertising campaigns on the range of Digital Products

Technical Support for online display ad operations products and other Display Products

HCL Differentiator

Integrated Capability

Rich Digital Publishing Experience

Tools and Platforms

Dedicated New Media CoE

Client Benefits

Created a new quality framework for service delivery

Consolidation of a fragmented vendor ecosystem

Our work Samples…

Case StudyOne of the largest Internet Products & Services company in World

Dashboard

16

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