Digital Media at the CrossroadsA Conference on the Future of Content in Digital Media

A conference all students and professionals in digital media should attend!

HEAR ALL ABOUT:– Current Trends in Digital Media in Canada– Subscription Streaming – the Rise of Netflix, Pandora and Spotify– A “Dragon’s Den” Style Review of Digital Business Models– Applying the Metrics of Social Media to the Cultural Industries– The Future of Niche Titles and Services in a Digital World

SPEAKERS INCLUDE:

– Mark Allen, Director, Research & Analysis, CBC

– Liv Buli, Data Journalist, Next Big Sound, New York City

– Astra Taylor, author, “The People’s Platform:Taking Back Power and Culture in the Digital Age”

WHEN? Saturday, January 24, 20159 a.m. to 4 p.m.

WHERE? Walter Hall, Edward Johnson BuildingFaculty of Music, University of Toronto80 Queen’s Park, Toronto

Regular Registration Rate: $399University Faculty Rate: $99Special Student Rate: $39

Rates include HST, program materials and buffet lunch.

Program schedule and registration: www.digitalmediaatthecrossroads.ca

SPONSORED BY:

Arts and Media AdministrationMBA Program, Schulich School

of Business, York University

Centre for Innovation Law andPolicy, Faculty of Law,University of Toronto

Faculty of Music,University of Toronto

School of Creative Industries,Faculty of Communication & Design,

Ryerson University

Canadian DigitalMedia Network

Digital Media Zone,Ryerson University

Ted Rogers School of Management,Ryerson University

McLuhan Program in Culture andTechnology, Faculty of Information

Sciences, University of Toronto

Rotman School of Management,University of Toronto

OCAD UniversitySchool of the Arts, Media,Performance and Design,

York University

Stratford Campus,University of Waterloo

Canadian Film Centre Ontario Media DevelopmentCorporation (OMDC)

Entertainment, Media andCommunications Law Section,

Ontario Bar Association

Coalition for Cultural Diversity,Montréal

Digital Media at the CrossroadsA Conference on the Future of Content in Digital Media

PROGRAM SCHEDULE

Saturday, January 24, 2015

8:00 a.m. Registration

9:00 a.m. Welcome and Introduction: Don McLean, Dean, Faculty of Music, University of Toronto

9:10 a.m. Keynote Address: “Trends in Digital Media in Canada”

Speaker: Mark Allen, Director, Research and Analysis, Canadian Broadcasting Corporation

9:40 a.m. Subscription Streaming: New Developments and Business Models

The rise of subscription streaming services like Pandora, Spotify and Beats Music for music and Netflix forTV has disrupted earlier services but given rise to potential new business models. A panel of expertsdiscusses how these models work and their likely impact on the cultural industries. The potential role of themusic collectives is also highlighted.

Moderator: Paul Hoffert, Adjunct Professor, Intellectual Property & Digital Media, Faculties of Music,Information and Law, University of Toronto

Papers: “Mobile Devices and the Canadian Music Sector”, Gregory McClary, Schulich School of Business

“A User’s Guide to Canadian Copyright Tariffs”, Keith Rose, McCarthy Tétrault LLP

Discussants: Shelley Stein-Sacks, Chief Strategic Officer, Praesentia Inc., Montréal

Catherine Moore, Professor of Music Business, Steinhardt School, NYU

11:15 a.m. Refreshment Break

11:30 a.m. Pitch Perfect: A “Dragon’s Den” Style Examination of Alternative Digital Business Models

In this session, the audience is presented with a number of pitches for exciting digital media projects in thecultural industry space, with the entrepreneurs describing their ideas, and providing creative, marketing roll-out, financial, and technical details. A jury asks questions and makes comments. Participants will have theopportunity to meet with the members of the jury to maximize the effectiveness of their pitches.

Moderator: Richard Stursberg, former executive vice president of CBC/Radio Canada

Presenters: Selected teams will present business models drawn from the music, audiovisual and/or publishing sectors.

Jury: Doug Barrett, Bell Media Professor in Media Management, Schulich School of Business, York University

Anne Marie Maduri, President, Maduri & Associates

Ana Serrano, Chief Digital Officer, Canadian Film Centre

1:00 p.m. Buffet Luncheon (provided)

Digital Media at the CrossroadsA Conference on the Future of Content in Digital Media

PROGRAM SCHEDULE (continued)

1:45 p.m. Luncheon Address: “Social Media and the Cultural Industries”

Speaker: Liv Buli, Data Journalist, Next Big Sound, New York City

2:15 p.m. “Average is Over” - The Decline of the Niche Title or Service; What Can Be Done?

In over-the-air television, the “top 20” programs have devolved to the “top 10”; in specialty television, nicheservices may be at risk in a “pick-a-pack” world; in film, the mid-budget indie title is in trouble; in books, themid-list title is imperilled. In a world of unlimited choice, can smaller Canadian titles and services survive thedominance of the blockbusters and the big players? What government policies are called for?

Moderator: Peter S. Grant, Adjunct Professor, Faculty of Law, University of Toronto and Schulich School of Business,York University

Speaker: Astra Taylor, author, “The People’s Platform: Taking Back Power and Culture in the Digital Age”

Discussants: Raja Khanna, CEO, Television & Digital, Blue Ant Media

Gary Maavara, Executive Vice-President and General Counsel, Corus Entertainment Inc.

3:45 p.m. Closing Wrapup: Don McLean, Dean, Faculty of Music, University of Toronto

4:00 p.m. Termination of Program; Networking Reception

Liv Buli is the resident data journalist for music analytics company Next Big Sound. Liv grewup in Oslo, Norway, but moved to New York to get her master's degree in Journalism at NYU'sArthur L. Carter Journalism Institute. Her work has appeared in Newsweek Daily Beast,Forbes, Billboard, Hypebot and more. Next Big Sound is a music analytics company based inNew York City that works to uncover insights and provide context for the industry based onsocial, sales, streaming and event data for more than a million artists. In May 2014, thecompany announced a new division, Next Big Book, and its first publishing partnership, withMacmillan Publishers. When Liv is not busy attending concerts and asking too many questions,she is writing data-driven stories about all facets of the music industry.

Astra Taylor is a writer, documentary filmmaker (including Zizek! and Examined Life), andactivist, based in New York. Her book, The People’s Platform: Taking Back Power and Culturein the Digital Age (Metropolitan Books), was published in April 2014. In a laudatory review inthe New York Times, Tim Wu said “Taylor’s thesis is simply stated… The web never reallythreatened to overthrow the old media’s upper echelons, whether defined as superstars, likeBeyoncé, big broadcast television shows or Hollywood studios. Instead, it was the culturalindustry’s middle­classes that have been wiped out and replaced by new cultural plantationsruled over by the West Coast aggregators… “The People’s Platform” has the flavor of a “Roger& Me” for the American cultural industries, and it will resonate with those in the creativeclasses who have seen their lives made harder by the web: writers of serious nonfiction,musicians, playwrights, novelists and investigative journalists.”

Digital Media at the CrossroadsA Conference on the Future of Content in Digital Media

REGISTRATION

Digital Media at the CrossroadsSaturday, January 24, 2015

Fee per delegate:

Regular rate: $353.10 plus 13% HST for a total of $399

University Faculty rate: $87.61 plus 13% HST for a total of $99

Special student rate: $34.51 plus 13% HST for a total of $39

Fees include attendance, program materials and a buffet lunch.

For Ontario lawyers, this program contains 5.5 Substantive CPD hours.

Registrant Information: Please complete all registrant information

Name:

Title:

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Address:

City: Province: Postal Code:

Telephone: Fax:

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To qualify for the student rate:

Name of educational institution:

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Persons who register at the student rate will be required to show their student card in order to attend the conference

TWO CONVENIENT WAYS TO REGISTER

1. MAIL your completed registration form, with a cheque payable to “DM@X”,to Dina Garcia, Office of the Dean, Faculty of Music,University of Toronto, Edward Johnson Building,80 Queens Park Crescent,Toronto, ON M5S 2C5

2. ONLINE at www.digitalmediaatthecrossroads.ca