digital media kit 2019 - wine enthusiast...

Digital Media Kit 2019

advertising.winemag.com

WHO WE ARE

The comprehensive source for the curious

and cultured wine lover with an affinity for

global travel, modern food and dining,

craft brews and quality cocktails. Defined by mindset more than

demographics, Wine Enthusiast readers

are best recognized as discovery-driven

learners and influencers who constantly

seek new ways in which to enjoy and

interact with the world.

Our Mission

ADVERTISING OPPORTUNITIES

Digital Advertising Solutions


At Wine Enthusiast we are committed to bringing your brand's vision to life through original, well designed and engineered digital experiences. Our talented team of content producers, designers and developers are available to create marketing campaigns that communicate your brand's message to our online audience of millions.

Our Capabilities:

• Custom content solutions

• Custom video solutions

• Branded content sponsorships

• Social media marketing

• Email advertising (Trade & Consumer)

• Print to digital integration

> Contact your local salesperson for additional information

WHO WE ARE

DIGITAL

Average monthly page views: 2.1M Average unique monthly visitors: 1MAverage time spent per visit: 2 min.

Source: *June 2016 BPA; Google Analytics; Social as of December 2017

Our Audience


PODCASTS

Current downloads: 400k

SOCIAL FOLLOWERS

Facebook: 270k Twitter: 212k Instagram: 240k Pinterest: 18k LinkedIn: 30k

Total Digital Audience

3.2 Million

The WineMag.com audience is one of the most desirable lifestyle audiences online today. They are highly educated, affluent, professional, wine and food obsessed and receptive to advertising. Our audience is eager to engage with your brand and learn more about your products.


Custom Content Solutions


IdeaLab is the brand-marketing group at Wine Enthusiast Media, staffed with in-house content marketing strategists, editors, designers and developers. We work closely with brands from across the industry to create immersive, memorable content experiences that tell a brand’s story in ways that resonate with the Wine Enthusiast audience, and beyond.

Our Capabilities:

• Custom content production

• Mobile-first website design and development

• Email and digital media design

• Social media marketing

• Video production

• Digital strategy

• Lead generation


"Overall, this was one of my favorite campaigns we activated this year, from the quality and diversity of the content produced to the efficiency and ease of working with you, not to mention the longevity of the content as we’re able to repurpose the infographics on our own site moving forward - so thank you very much! I’m looking forward to sharing the results with the client :) ”

– Meaghan Smith, RF | Binder Agency

Digital Sponsorships



BRANDED TOPICS PACKAGESponsor our most searched topics for maximum reach and penetration on WineMag.com. Branded topic packages unite our most valuable marketing assets with our best content. Topics may include: red wine, wine basics, wine and food, California, Italy and Napa Valley.

SPONSORED SOCIAL MEDIA POSTReach an additional audience of 600k+ wine enthusiasts on Facebook, Twitter and Instagram! Show off your scores, virtually taste your wine, promote offers or give the audience a behind the scenes look at your brand. We will help you create custom posts to amplify your marketing message.

DIGITAL ADVERTORIAL UPGRADEWineMag.com, the online home of Wine Enthusiast Magazine, reaches a targeted audience of 800k+ wine lovers every month. Expand your marketing reach by repurposing your print advertorial to our online audience!

INSTAGRAM STORIESBe featured on the Wine Enthusiast Instagram Story! Leverage our Instagram audience of over 149k+ avid wine, food, beer & spirit enthusiasts. Tell your brands unique story through images or video on this ever growing interactive social media feature.

INSTAGRAM TAKEOVERReach 212,000 wine lovers on their favorite social media channel! Use your best visual content to connect with our audience and scale your message across Instagram with posts and stories.


Wine Enthusiast Podcast




The Wine Enthusiast Podcast takes our listeners on a tantalizing trip into the world of wine, beer and spirits. Engaging, behind-the-scenes stories reported and recorded by Wine Enthusiast’s editors. In each episode, we explore emerging trends, provide educational tidbits, and introduce you to the passionate people who craft, shake, ferment, and pour their beverage of choice.

Downloads: 400,000

Frequency: 2X per month

Reach a captive audience in this exploding format! Opportunities include:

• Host-read 30 second audio ads

• Accompanying social media and banner impressions


Email Advertising


Wine Enthusiast has several methods of reaching our opt-in email databases including banner placements and dedicated email blasts. Our email products perform above industry averages.

ADVANCE BUYING GUIDE Monthly NewsletterReach the active wine and spirit buyers and members of the trade. Each email contains the ratings and reviews of nearly 1,300 wines and spirits that will appear in the upcoming issue of Wine Enthusiast Magazine and on its online review database. Sent three weeks prior to the magazine’s publication.

Subscribers: 16k Banner Size: 728 x 90

CONSUMER OR TRADE DEDICATED EMAILS: Send your own email creative to our opt-in list of consumer or trade subscribers. You can provide the creative or the Wine Enthusiast's IdeaLab can design and program your email for you (additional fees apply). There is limited inventory for this popular product, be sure to reserve your dedicated blast today!

Creative: Layered PSD fileSize: 600 px wide X no height restrictionSubject Line: 2 optionsLinks: Include URL's and provide their specific placements on the email

Trade Subscribers: 23kConsumer Subscribers: 320k

TOP SHELF Weekly NewsletterFocus is on unique, entertaining, and informative offerings with links to the best and latest recommendations on wines, pairings and the products that enhance the lifestyle of wine.

Subscribers: 320k Banner Size: 728 x 90

Average Open Rate: 24%

Average CTR: 6%


Video Opportunities


Wine Enthusiast's IdeaLab is on the forefront of creating impactful native and branded video content for our advertising partners. The video content we create runs on social channels, mobile websites and distribution partners meeting all our sponsor’s strategic needs.

The IdeaLab producers will create the right video solution that resonates with audiences regardless of platform.



BIE NEWSLETTERS

Click-to-open Rate: 11%Open Rate: 23%Total Subscribers: 22k+

Brand Article Publish your own content on BIE and reach a targeted and engaged trade audience

MEDIA PLAN INCLUDES:• Published article, video or product announcement • BIE landing page promotional spot • Promotional spot in the weekly BIE Newsletter • Brand logo and roadblock ad placements on article

linking back to sponsors site

BIE Newsletter SponsorshipSponsor our weekly newsletter with a banner and 20 words of promotional copy with an image or logo.

Dedicated Email BlastSend your own email creative to our industry list of 22k subscribers.


Beverage Industry EnthusiastBeverage Industry Enthusiast (BIE) is Wine Enthusiast’s news and information hub on WineMag.com covering the wine, beer and spirits industries. Written and produced with a fresh POV and voice, BIE is the go-to online destination for trade news and reporting. Original content includes articles, videos, feature stories, breaking news and aggregated content from trusted news outlets.

Advertising Contacts

CONTACT US

Senior Vice President Wine Enthusiast Media JAY SPALETA

[email protected]

Advertising Director BRETT RACHLIN

914.345.9463 [email protected]

Sales & Marketing CoordinatorJILL M. OAKLEY


Creative Services DirectorANIKA DELUCA


Digital Advertising DirectorGREG REMILLARD


Digital Advertising Producer BRIDGET THOMAS


Director, Special Projects & EventsDirector, Importer ConnectionJEN CORTELLINI


Events AssistantJENNIFER SULLIVAN


West Coast Director ALLISON LANGHOFF

413-A Washington BoulevardSan Francisco, CA [email protected]

West Coast Account ManagerKAREN MOORE, CWAS

4998 Heyer AvenueCastro Valley, CA [email protected]

Account Manager, Central California JEN HORD

2836 Sloat RoadPebble Beach, CA [email protected]

West Coast Media AssistantVIARA DIETRICH

[email protected]

Florida and Buying Guide ManagerDENISE VALENZA

17846 Mission Oak DriveLithia, FL [email protected]

NEW YORK CITY OFFICE

99 Madison AvenueSuite 408New York, NY 10016

NY Account Manager MARGARET KALAHER

[email protected]

Account ManagerSHERRILL FLAUM

516-428-0292 [email protected]


WINE ENTHUSIAST MEDIA

NEW YORK HEADQUARTERS

200 Summit Lake Drive Valhalla, NY 10595

digital media kit 2019 - wine enthusiast...

Documents