digital media space in nigeria april 2015
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DIGITAL MEDIA SPACE IN NIGERIA
INTERNET ACCESS IN NIGERIA
NIGERIA DIGITAL SNAPSHOT 2014
DESKTOP VS MOBILE VS TABLET
SOURCE: STATCOUNTER.COM
MOBILE DATA
OPERATOR Feb’ 15
Connected Lines
Mobile (GSM) 186,410,917
Mobile (CDMA) 3,796,751
Fixed Wired/Wireless 368,016
Total 190,575,684
Active Lines
Mobile (GSM) 140,275,599
Mobile (CDMA) 2,130,906
Fixed Wired/Wireless 183,270
Total 142,589,775
Installed Capacity
Mobile (GSM) 204,242,114
Mobile (CDMA) 18,400,000
Fixed Wired/Wireless 11,431,677
Total 234,073,791
1Teledensity 101.85%
SOURCE: NIGERIAN COMMUNICATIONS COMMISSION
DEVICE STATS
TOP MOBILE VENDORS IN NIGERIA
SOURCE: STATCOUNTER.COM
TIME SPENT MEDIA CHANNELS
Source: InMobi Network
ACTIVITIES ON MOBILE MEDIA
Source: InMobi Network
MOST USED HANDSET FOR ACCESSING THE INTERNET IN NIGERIA
Nokia C1-01N6,000
Nokia AshaN7,000
Nokia X2N12,000
Nokia 6280N13,500
Nokia C3-00N15,000
Source: InMobi Network
TRAFFIC STATS
INTERNET STATS (APR’15)
SOURCE: ALEXA.COM
Website Ranking1 Google.com
2 Google.com.ng
3 Facebook.com
4 Yahoo.com
5 Youtube.com
6 Jumia.com.ng
7 Blogspot.com
8 Twitter.com
9 Nairaland.com
10 Konga.com
SOCIAL MEDIA
NIGERIAN FACEBOOK MARKET INSIGHT
SOURCE: SOCIAL BAKERS
Total Active Daily Facebook Users
8,900,000
TOP TEN NIGERIAN BRANDS ON FACEBOOK (APR’15)
• This rating is based on the number of ‘Likes’ a brand has.• We have looked solely at the official Nigerian pages of the brands.• Figures are accurate as of the date the data was checked the page
FACEBOOK LIKES1
GUINNESS 4,963,555
2NAIJ.COM 2,654,744
3MTN 2,510,964
4GT BANK 2,491,298
5SAHARA REPORTERS 1,533,033
6NATURES GENTLE TOUCH 1,417,726
7KONGA.COM 1,351,588
8AIRTEL NIGERIA 1,325,863
9JUMIA 1,226,086
10VANGUARD 1,193,552
HOW AFRICA TWEETS 2014
SOURCE: PORTLAND COMMUNICATIONS
Nairobi is the most active city in East Africa and the sixth most active on the continent, with 123,078 geo-located tweets in Q4 2013 Accra is the most active city in West Africa and the eighth most active on the continent, with 78,575 geo-located tweets in Q4 2013 English, French and Arabic are the most common languages on Twitter in Africa, accounting for 75.5% of the total tweets analyzed. Zulu, Swahili, Afrikaans, Xhosa and Portuguese are the next most commonly tweeted languages in Africa
Tuesdays and Fridays are the most active tweeting days on the continent. Twitter activity rises steadily through the afternoon and evening, with peak volumes around 10pm
TOP TEN NIGERIAN BRANDS ON TWITTER (APR’15)
• This rating is based on the number of ‘Followers’ a brand has.• We have looked solely at the official Nigerian handle of the brands.• Figures are accurate as of the date the data was checked the page.
TWITTER FOLLOWERS1
NIGERIA NEWS DESK 853,558
2CHANNELS TV 954,897
3PUNCH 754,008
4VANGUARD 669,298
5BEAT FM 548,409
6MTN 390,898
7SAHARA REPORTERS 559,577
8COOL FM 444,899
9GUARDIAN 369,988
10RHYTHM 267,790
ONLINE HABITS & INSIGHTS
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