digital media trading, marketing/adtech and programmatic · digital media trading, marketing/adtech...
TRANSCRIPT
PRODUCED BY
Digital media trading, marketing/adtech and programmatic Australian market – as at May 2015
Agency Trading Desks (ATD)
Indy trading desks
Demand Side Platforms (DSP)
Social
Search
Performance/lead gen
Marketing & ad management
CRM
Content
E-commerce
Digital publishers – IAB members
Major publishers
Sales agents & ad networks
Vertical ad networks
Affiliate
Blog networks/outreach
IPTV/SVOD
Digital music streaming
PRODUCED BY
Exchanges
Supply side platforms (SSP)
Publisher alliance
Retargeting
Ad serving
Customer data platform (CDP)/onboarding
Data management platform (DMP)/data partners
Tag management
Ad verification/attribution
Mobile
Video
Programmatic direct
Programmatic (TV/DOOH)
iBeacons & location
Media-tech
Measurement (audience/campaign)
Display Media Trading – Marketing/Adtech – Programmatic – Measurement & Attribution