A Digital Branding AgencyA company or product is not simply the facade that is most visible to an audience or consumer, but the outcome of a series of events, iterations and decisions that ultimately define who or what said company or product is. Much like a black box in an airplane fully understanding the process of a flight, BLKBOXLabs, puts great effort and intention into fully understanding and taking part in the events, iterations and decisions that ultimately define our partners and their products.

We seek to actively serve as a creative partner in thinking not simply about today but the future. By understanding the big picture, goals and aspirations of our partners, we are able to effectively take part in the process by which our partners and their products evolve.

New Trends In Digital Media

Joey Nelson – CEO BLKBOXLabsChase Hundley – Digital Marketing Manager

Syndicated Content

Brands are becoming media outlets.• Authentic Content, natural• Shared Media (Viral)• SEO optimized• Long tail keywords• Cost to Produce/Life Time Value• Not just blogs posts anymore

Editorial Content

Brands are publishers.• Beautifully designed

content• Curated content• Not just blog content• Quarterly magazines• Ezines• Personalized purchase

recommendations based on past purchases

• Publish content frequently

Social Content

• Hashtag Driven• Visual content (Instagram, tumblr,

pinterest)• Social media focused UGC

Content with Product

• Lookbooks• Video Lookbooks• Daily Lookbooks

Disposable Content

• Video Content• Disposable Content – SnapChat

• 200MM – 350MM snaps created each day

• Stories stitched together (Taco Bell)

Brand Moments

• Changing Agency workflow• New agency spin offs• 24 hr turn around• Concept, shoot, edit and launch in same

day• Create content optimized for sharing• Microcontent• Highly visual

Purina uses photos for Facebook with quotes

Brand Development

• Build a brand vs. selling more product• Tell a story with your brand• Brand Influencers• Brand Ambassadors• Customer Service

Social Search

• Validate Ideas• Determine Audience & Market size• Use Kickstarter for validation• Identify trends and what’s being created

Email Strategies

Highly Targeted Email Campaigns:• Segmentation of lists based on behavior• Variable subject lines• A/B Testing• Inbox tabs decrease• Promotions that drive “Likes”• Not just product but content

Search Engine Marketing

You have to pay to play:• Google organic search less than 13% of

page• PR working with SEO strategists to

optimize• Social SEO & search working together• Google Penguin, Hummingbird, Panda,

keyword encryption• Google+

Advertising

You have to pay to play:• LinkedIn B2B Channel – Sponsored Posts• Facebook ad targeting – Power Editor,

Nanigans• Twitter ads• Ad Retargeting – Only 2% converting, cookies

to track

Digital Incubators

Involves CMO, CTO and not just dollars out:• Co-op programs• Startup Weekends – Businesses born in

54hrs• Co-working spaces - collaboration

Design

Mobile Apps were so 2012:• Responsive layouts are the new thing

Email: joey@blkboxlabs.comWeb: www.blkboxlabs.comTwitter: @blkboxlabs

Email: chase@blkboxlabs.comWeb: www.blkboxlabs.comTwitter: @blkboxlabs