digital mindset for social hr
TRANSCRIPT
How to Thrive & Succeed in a New Uncertain World
Who Am I ? • An IBMer
• HR Consultant • Recruitment Branding Lead
at IBM • Digital Ambassador • Earned Recognition as
Most Valuable Ambassador for Social Media Adoption across IBM
• Recognized as Top 100 HR Influencers to follow on Twitter
• Recognized as listed as India's Top 15 Women " Social Media Power Influencers"
• A Life-Long Learner
When Economy is under bad shape
• Euro Zone Crisis
• US Trillion $ Debt
• Companies will be forced
• To Do more with less
• Budget Cuts Everywhere
http://en.wikipedia.org/wiki/European_sovereign_debt_crisis
http://articles.timesofindia.indiatimes.com/2011-11-15/software-services/30401052_1_infosys-rupee-estimates-budget-cuts
Growth will come from
• Brazil
• Russia
• India
• China
http://www.nytimes.com/2011/08/11/opinion/where-will-economic-growth-come-from.html
http://www.ey.com/GL/en/Issues/Business-environment/Six-global-trends-shaping-the-business-world---Emerging-markets-increase-their-global-power
Source : Linkedin
Source : Linkedin
Source : Linkedin
Source : Linkedin
Source : Linkedin
Source : Linkedin
Source : Linkedin
The World of Work has become Flatter and Hyper Interconnected
http://www.thomaslfriedman.com/bookshelf/hot-flat-and-crowded
And Digital Eminence is the New Currency
http://www.socialnomics.net/2012/01/10/digital-integrity-vs-digital-reputation/
Digital Eminence = Sum of how You Think, Act and Behave Online
• Reputation
• Expertise
• Knowledge Sharing
• Identity
• Branding
• Influence
• Authority
• Value
http://www.personalbrandingbook.com/
Business Influence is Measured by
• Deep Expertise that you share through Social Ecosystem
• Without diluting age old Principles
• People don’t do business with companies
• People do business with good People
http://www-01.ibm.com/software/collaboration/social/business/software.html
Experts and CEOs are Embracing Open Networking Platforms
• Ginni Rometty Says Hello to IBM (Without E-Mail)
http://www.wired.com/wiredenterprise/2012/01/ginni-rometty-says-hello/
Building Advocacy for your Brand
• Is the Key to unlock New
( Market) Opportunities
http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
1. Dell Computers announced last night that it has surpassed $3 million in sales via links from one of its Twitter accounts 2. Social media saved Cisco $100,000
http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/
What is a Social Network ?
A social network is a network of people
But it is not about the people themselves (which solutions like expertise location focus on) but it’s about relationships
The value is in the relationship or tie “between” people – and the reciprocal activity of giving and receiving
The value is in the weak ties
*Source: Digital IBMer educational content
Enterprise social software is about:
• Driving innovation across the company faster
• Enabling employees to be more productive, more knowledgeable, faster
• Harnessing the knowledge of the wise, no matter where they are in the hierarchy
• Being more responsive to customers, with knowledge from subject matter experts you may or may not know
*Source: Digital IBMer educational content
Impact of Social Collaboration at IBM
IBM social software benefits acknowledged by
% of survey respondents
87%
84%
84%
77%
74%
42%
60%
65%
65%
0% 20% 40% 60% 80% 100%
Increased skills
Accessed experts quicker
Shared know ledge w ith others
Reused assets
Increased productivity
Improved personal reputation
Increased sense of belonging
Increased sales
Improved customer satisfaction
*Source: IBM Community of Practice Business Impact Survey completed by approximately 2,300 respondents.
The Benefits of Networking are significant to the Individual as well as the Organization
• For Individuals, It’s about: • Being and staying “in the
loop” • Being “top of mind” for
special projects, interesting work
• Increased visibility, efficiency & productivity
• Improved opportunities to contribute
• Being efficient by tapping into other’s expertise as mentors or consultants
• Innovation through brainstorming and collaboration
• For Organizations, It’s about: • Improving the productivity of
knowledge workers – since their work is highly collaborative and social
• Getting everyone involved in innovation through collaboration
• Making everyone’s talent accessible to the organization
• Improving efficiency by leveraging the expertise of everyone
• Improved social capital
*Source: Digital IBMer educational content
Businesses has always been Social
• Social is the New Business
• Consumers now wield
unprecedented power over
how brands are perceived
• Influencers are indulging in
Online conversations about your brand/product/service
• Tap & engage with the influencers
http://www.ibm.com/smarterplanet/us/en/socialbusiness/overview/index.html
Business Conversations have shifted to Social Platforms
http://mashable.com/2010/02/23/fortune-100-social-media/
A healthy social ecosystem needs participation at all levels
The “ladder” of Social Software usage
*Source: Digital IBMer educational content
In the long term, the risks of “Doing Nothing” is the bigger risk • Social Business is the need of the hour • Social Business is here to stay • Get Social ! • Use Social Media for • Building advocacy for IBM India Brand • Learning, • Professional Development, • Keeping skills relevant, • Business networking, • Sharing expertise & Be an Influencer • Staying up to date on latest Industry trends
Join your colleagues on Twitter – #WhySocial
Join your colleagues on Twitter – #WhyILoveIBM
Join your colleagues on Twitter – #WhyILoveIBM
Gracias !
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