digital battlefield€¦ · mobile marketing automation social media big data cloud mobile...
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Digital BattlefieldHow Digital changed the way we do business.
www.pwc.com
Digital BattlefieldHow Digital changed the way we do business.
www.pwc.com
How digitalrevolutionis shaping realityis shaping reality
42% 1,5 90%Yearly internet speed growth
Mobile devices per capita by 2020
Data produced this year
83%Sleep with
smartphones
62%Prefer doing
things digitally
76%Use Internet asgo-to medium
84%Look for product
Informationon the Internet
27%prefer to
purchase online
Source: PwC Analysis
0%
50%
100%
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024
How do firmsperceive it?perceive it?
74% Define technology as a driver of their business in the next 5 years
54% Are greatly concerned about the speed of technological change
24% Feel they do not know enough about their customers
75%CRM systems
61%Data & Analytics
48%R&D
and innovation
How do firmsadapt?adapt?
60%of strategies will include a significant Digital Transformation component
69%say digital strategy
is sharedEnterprise wide
73%of digital projects
originate outside IT
63% 61%
42%
25%15%
Mobile Marketing Automation Social media Big Data Cloud
Mobile Marketing Automation
Big Data
Cloud
Social media
The roadmap to embracing digitalembracing digital
45%Growing revenue
25%Create better
customerexperience
12%Increasing
profits
Digital commerce
Digital consumption
Digital Identities
Digital Ecosystem
Click Call Visit
Hesitant Researching online
100% digital
Digital appetite
Pr
em
ium
Lo
w C
os
t
Pu
rc
ha
sin
g p
ow
er
BestCustomer
Experience
Omni ChannelOpportunity
ServiceOfferings
ProductPortfolio
Pricing &Promotions
ChannelMix
Marketing
ChannelControl
Incentives
Processes & Governance
Culture & ChangeOrganisation
Logistics
Systems(front- &backend)
Zoom
Shape 1
Thank you!