digital moms

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Post on 22-Apr-2015

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This presentation is the culmination of months of research for The Martin Agency and The Mom Complex.

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  • 1. Filling the CracksSloane Beaver, Rilee Harman, Divya Lulla, Cristina HallVCU Brandcenter, Research Methodologies
  • 2. Lets talk about families.
  • 3. Mom holds the family together
  • 4. How?
  • 5. How?Efciency
  • 6. How?EfciencyValidation
  • 7. How? Efciency ValidationSocial Momentum
  • 8. This is nothing new.
  • 9. This is nothing new. Multi-task Read parenting books Join the PTA
  • 10. This is nothing new.Now Multi-task picture digital is in the Read parenting books Join the PTA
  • 11. Her Digital Family
  • 12. Her Digital Family
  • 13. Her Digital Family
  • 14. Her Digital Family
  • 15. Her Digital Family 89% of moms are online regularly 61% of moms call themselves the Chief Technology Ofcer 50% of moms used a social networking site on the day their child was born
  • 16. You know moms are online.
  • 17. Do you know why?
  • 18. Mom uses digital to makelife better know why? her Do you for her and family.
  • 19. How?
  • 20. How? Efciency ValidationSocial Momentum
  • 21. What is Mom Efciency?
  • 22. What is Mom Efciency? Being faster Being smarter Making it all happen
  • 23. What is Mom Efciency? Being fasterGetting more productivity bang Being smarter for her energy buck. Making it all happen
  • 24. Shes a mom onan online mission.
  • 25. Shes a mom on an online mission.90% of moms describe themselves as task-oriented internet users. When shes online, she has a purpose.
  • 26. Shes a mom on an online mission. I barely have enough90% of moms describe themselves as much else, so time to dointernet users. When task-oriented shes online, she has a about Im very focusedpurpose. my internet use.
  • 27. Shes actually on 10 missions.
  • 28. Shes actually on 10 missions.54% of moms say they always have multiple windows open at once.Theyve mastered the art of writing emails while looking up recipes.
  • 29. Shes actually on 10 missions. 54%IfofI moms say they alwaysIhave werent a mom multiple feel so compelled wouldnt windows open at once.to multi-task. Id have fewer Theyve mastered the art of writing emails while looking up recipes. immediate demands.
  • 30. Her DigitalTo-Do List
  • 31. Buy Buy clothes clothes for for me Tell the kids bedtime stories Organize Plan carpoolPay dinnerbills Her Digital To-Do List Check Find Facebook exercise Plan routine Spring Break Find Plan decorating Read Email birthday ideas the news friend party
  • 32. What does she use to get it all done?
  • 33. What does she use to get it all done? 89% of moms say that their smartphones are their personal assistants
  • 34. Look up Notepad recipesFind places to eat GPS Camera Emails Find phone Banking numbers
  • 35. Look up Notepad recipes Its my personal assistant because:Find places can nd places to eat, especially It to eat when youre out of town or GPS traveling. It has GPS so you dont get lost. It can locate phone numbers easily, especially if have an appointment and are running Camera You can check and respond to Emails late. e-mails while youre at the kids games. Find phone Banking numbers
  • 36. Its her scrapbook in fewer than 10 clicks.
  • 37. Takephoto