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South West Museum Development Partnership Digital Museum Engagement ProgrammeWorkshop: 27/02/14Tips for you digital plan
Summing up1: Vision - for your museum - not just for your digital plan
1.2: Goals - be specific and make your goals measurable e.g. Increase audience by 50 %, set up blog and engage guest bloggers etc
2: Your audience (break down into grouped profiles in order to drive content specific to them)3: (create) Strategies for engagement and outreach
4: Content - think about what content you use and who will create it 5: Platforms - which platforms ie facebook, twitter, Pinterest etc
6: Organisational capacity - based on realistic levels of your internal and external resource/people. Can supporters of your museum help in this area? 7: Measures - aligned to your goals
Remember a digital museum is an extension of what you do already - you are simply delivering your experience and vision to your audience across digital platforms.
Remember any digital content or conversations should be targeted at specific audiences.
Your digital engagement must be organisation-wide, not centralised, in order to reach a wider audience
Digital content must be used to drive interactions with your audience - look for ways to encourage people to talk about you with their networks/friendsTake small steps, perhaps roll-out your digital plan around a specific project?
Are you thinking too much?
The 10 Lessons to Learn
Usability MeansUsability means making sure something works well, and that a person of average ability or experience can use it for its intended purpose without getting hopelessly frustrated. Web applications should explain themselves.As far as humanly possible, when I look at a web page it should be self-evident. Obvious. Self-explanatory. Dont Make Me ThinkAs a rule, people dont like to puzzle over how to do things. If people who build a site dont care enough to make things obvious it can erode confidence in the site and its publishers. Dont waste my timeMuch of our web use is motivated by the desire to save time. As a result, web users tend to act like sharks. They have to keep moving or theyll die.
Dont make me thinkUsers still cling to their back buttonsTheres not much of a penalty for guessing wrong. Unlike firefighting, the penalty for guessing wrong on a website is just a click or two of the back button. The back button is the most-used feature of web browsers. Were creatures of habitIf we find something that works, we stick to it. Once we find something that works no matter how badly we tend not to look for a better way. Well use a better way if we stumble across one, but we seldom look for one. No Time for Small TalkHappy talk is like small talk content free, basically just a way to be sociable. But most Web users dont have time for small talk; they want to get right to the beef. You can and should eliminate as much happy talk as possible.
Dont make me thinkDont lose searchSome people (search-dominant users), will almost always look for a search box as they enter a site. These may be the same people who look for the nearest clerk as soon as they enter a store. We form mental site-mapsWhen we return to something on a Web site, instead of replying on a physical sense of where it is, we have to remember where it is in the conceptual hierarchy and retrace our steps. Make it easy to go homeHaving a home button in sight at all times offers reassurance that no matter how lost I may get, I can always start over, like pressing a Reset button or using a Get out of Jail free card.
Claire and John@clairedesully@tbxmarketing