digital numbers and landscape in indonesia 2016 - updated
TRANSCRIPT
DIGITAL NUMBERS
IN
I N D O N E S I ASeno Pramuadji Digital Creative & Social Media
2016
TOTALPOPULATION
BYGENDER TOTALPENETRATION
INTERNETUSERSINJAVAISLAND
DIGITALinINDONESIA
256,2M 132,7M 86,3M
Source:APJII2016
52,5
47,5FEMALE
MALE
65
Seno Pramuadji
INTERNETUSERSBYAGE
25 - 29 Y0
30 - 34 Y0
20 - 24 Y0
40 - 44 Y0
15 - 19 Y0
45 - 49 Y0
80
72
46
63
24
64
82
Source: APJII 2016
35 - 39 Y0
> 50 Y0
24 MILLION
24 MILLION
23,3 MILLION
22,3 MILLION
16,9 MILLION
12,5 MILLION
7,2 MILLION
1,5 MILLION
10 - 14 Y0 768 THOUSANDS
3
Seno Pramuadji
INTERNETUSERSBYOCCUPATION
23,8 M
18 M
14,9 M
11,3 M
10,8 M
8,7 M Source: APJII 2016
20 M
7,4 M
PRIVATE SECTOR
SMALL BUSINESS
COLLEGE STUDENTS
PUBLIC SECTOR
STUDENTS
HOUSEWIFES
BLUE COLLAR (MILL HAND)
TEACHERS
3 M HEALTH WORKERS
M= million
2 M
2 M
2 M
1,5 M
2 M
BUSINESSMAN
POLICE/TNI
FREELANCERS
OJEK
STORE WORKERS
Seno Pramuadji
WHERETOCONNECT
Source: APJII 2016
92,8 MMOBILE
17,7 MHOME
14,9 MOFFICE
2,9 MCAMPUS
2,1 MWARNET
1,2 MCAFE
Seno Pramuadji
REASONSTOCONNECT
Source: APJII 2016
31,3 MSEARCH FOR INFORMATION
WORK
27,6 M
RELATED
13,6 MSOCIALIZE
12,2 MEDUCATION
LEISURE17,9 M
11,7 MENTERTAINMENT
10,4 MTRADE
Seno Pramuadji
Source: APJII 2016
COMMERCIALSITE
71,6 MFACEBOOK
SOCIALMEDIA
19,9 MINSTAGRAM
14,5 MYOUTUBE
OTHERS1,5 M
PERSONAL 45,3 M
BUSINESS
82,2 MONLINE SHOP
Seno Pramuadji
MOBILEINTERNETPROVIDER Source: APJII 2016
10,4 MECONOMICAL
8,2 MBONUSES
20,5 MSATISFIED
1,5 M
59,7 MSTRONGSIGNAL
MOBILEINTERNETSATISFACTION
33,8 MAFFORDABLE
PRICE
VERY94,3 M
SATISFIED12,7 M
LESS SATISFIED NOTSATISFIED
Seno Pramuadji
WHATKINDOFDEVICES
Source: APJII 2016
PC
63,1M
67,2M
MOBILE
MOBILE+
2,2COMPUTER
M
Seno Pramuadji
USEOFDATA/PACKAGESource: APJII 2016
241,2 million
GB 3GB
1GB
27,9 million 19,9 million
13,8 million
15GB,4GB
12,4 million
Around 90,2 , Indonesians like to use monthly package >> 119,6 M
Seno Pramuadji
HOMEINTERNETSource: APJII 2016
million407,Internet at Home
million
From Neighbor
31,248,
More
71
63,
,ConnectionMore Stable
Use by AllFamily Member
M
M MCheaper
Seno Pramuadji
WHATKINDOFCONTENTSource: APJII 2016
1292,NEWSSOCIAL MEDIA
MM MENTERTAINMENT
1284, 1279,
1242,PUBLIC SERVICEEDUCATION
MM MCOMMERCIAL
1235, 1215,Seno Pramuadji
WHATKINDofNEWSSource: APJII 2016
WHATKINDofENTERTAINMENT
19,9 MMUSIC STREAMING
14,5 MSPORT
27,3 MINTERNATIONAL NEWS CRIMINAL ISSUE
17,7 M18,3 MHEALTH
MOVIE STREAMING 54,4 M
41%
20,6%
12,3%
13,8% 13,4%
35,5%
Seno Pramuadji
34,1 MTICKETS FASHION/CLOTHES
4,7 M29,4 MHOUSEHOLD
84,2millionwho said YES, they have an online transactions
(63,5%) 48,7 M
9,9 M
18,8 M
ATM
CASH ON DEV. (COD)
INTERNET BANKING
WHAT PEOPLE BUY ONLINE?
PAYMENT METHODONLINE TRANSACTION
25,7%22,2%
3,6%
FUN FACT: Around 125,5 million, Indonesians use social media for commerce/trade
Source: APJII 2016
Seno Pramuadji
EMAIL?
84,646,4
M
M
81,8 M
43,6 M
5 M
BROWSING
89,9M 19,5 16,7 MM
67,8% 14,7% 12,6%
Seno Pramuadji
SenoPramuadji
Maturnuwun!SocialMedia&DigitalEnthusiast
@seno_pramuadji
SenoPramuadji
SenoPramuadji