digital options
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Digital Options. AHECTA Annual Conference Tampa, FL June 22, 2011. Agenda. College Trends SD Digital Services HD Digital Services IPTV Services Summary/Open Discussion – all solutions. College Trends. 2007 CTAM Study College Students 16.6 hrs p/wk video / 70% TV - PowerPoint PPT PresentationTRANSCRIPT
Digital Options
AHECTA Annual ConferenceTampa, FL
June 22, 2011
College Trends SD Digital Services HD Digital Services IPTV Services Summary/Open Discussion – all solutions
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Agenda
2007 CTAM Study College Students 16.6 hrs p/wk video / 70% TV
November 2010 56% Households have HDTV /May 2009 Penn State survey – 54% students have HDTV
Students want HD, DVR and other services but don’t want to pay – low penetration rates – low ROI on STBs – goal: bulk services
Local cable operators all-digital - No requirement for colleges to be all-digital
OTT Proliferation (Over The Top, TV Everywhere)
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College Trends
College TrendsMay 2009 Penn State Survey
7,870 students/20% response 60% unlikely to order premium service/movie 58% students did not know off-air HD channels were
available 54% not more than once a week watching TV on PC Within next two years, 77% unlikely to stop bring TVs
and watch TV on PC
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Digital Service Overview Direct Digital TV Services – no STB Digital on Campus Today
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SD Digital Services
All-digital objectives – more channels, lower bandwidth, higher quality
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Digital Services Overview
System Capacity
Mhz % Analog HD (2x) SD (8x)450 4% 61 122 488550 22% 77 154 616750 46% 118 236 944
870+ 25% 137 274 1096IPTV Only 2%
Total 100%
HD - possible to compress 3xSD - possible to compress 12x
Drake EHS 24 SD Encodero Supports EASo 8 SD Digital Channels per 6 MHZ
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DIRECT SD Digital Services – No STB
HD Digital TV Services – No STB
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ZvPro – HD Video Distribution Delivery of HD digital
satellite services without the need for a digital set top box.
Features 720 and 480 on Component input. Well-formed QAM 256 6Mhz channel, inserted onto any blank
channel. Easily integrate and balance into new and existing MATV/SMATV
RF distribution systems to add HD.
HD Digital TV Services – No STB
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ZvPro 280 – HD Video Distribution
VGA and HD video distribution over coax wiringTop of the line ZvPro® 280 revolutionizes the way HD video is distributed on-premise. A combination HD encoder and RF modulator in a 1RU package, ZvPro 280 makes it affordable to create an HDTV channel and distribute it over simple-to-use COAX wiring to every on-premise HDTV. Our best video processor enables 1080P and 1080i encoding for an unsurpassed viewing experience
HD Digital TV Services – No STB
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HDE-2H-QAM HD ENCODER Delivery of HD digital satellite services without the need for
a digital set top box.
Features Digitizes, encodes, and multiplexes up to two(2) HDMI
and/or YPbPr inputs into one digital QAM output. Supports EIA-608 Closed Captioning. Equipped with EAS Interface
HD Digital TV Services – No STB
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MUX-2D-QAM 8VSB / QAM Multiplexer• Provides complete EAS override of off-air or clear QAM channels while retaining
the original PID structure • EAS loop through feature allows the cascading of units in a headend requiring
only one ASI-EAS input• Multiplexes two 8VSB or Clear QAM channels into one QAM-256 carrier• PID filtering grooming feature allows the user to drop unwanted programs• PSIP override feature allows user to change original PSIP channel name
(example: WBTL can become CBS – NY)• PSIP channel override allows user to change original channel number to 3 or 4
digit channel number (example: 8.1,8.2,8.3 can become 801, 802, 803
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Dean Collegeo First CTV customer to go all digital. o Combination of SD digital and HD digitalo Students with analog televisions need digital to analog
STB. Western New England TCU USC UWRF – This summer
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Digital on Campus Today
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Digital on Campus Today
true HD Digital TV Services – w/STB
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DIRECTV COM1000 Delivery of multiple true HD digital
satellite services to digital set top box.
Features Ultra Compact HD Set-top box. Available in Bulk or as Subscription
Service. Expandable to many channels.
IPTV ServicesHaivision Video Furnace
Bulk services to dorms, admin, academic Services to PC with optional proprietary Stingray $375.00 STB
to TV Northwestern since 2002, in use at # of schools today All maintenance/warranty included – inc. upgrades “Zero Footprint” InStream PC player – low IT supp. Web based portal server access Flexible bandwidth stream management Channel lineups/icons, guide links, edit live channels http://www.haivision.com/products/furnace
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IPTV ServicesVideo Furnace Equipment
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21 Card 4RU ChassisStingray STB
PC Instrem Viewer
VF Portal Server – 1RU
IPTV ServicesDIRECTV / IP Advantage
$58k upfront cost (or $1,309 monthly)- one rack headend installed – supports 1,024 STBs
All DIRECTV services available – month to month pricing, no discounts
Proprietary STBs D11i $100 to student, $175 HR20i (HD-DVR) Entry subscription services – Family $34.99, Choice $55.99 Institutional services available – stadium, coaches, lounges,
pubs No additional cost to school (manage IP network) 4 Channel local insertion Implemented Cornell Sept 2008 – no major issues after initial
install – 8000 students, 4000 units, 350 subs plus 100+ instit.
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IPTV ServicesIP Advantage Headend
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IPTV ServicesIP Advantage Process
Students purchase STBs from bookstore Student calls CTV 800#
o STB authorization, Set up billing/credit card
Post install – student calls CTV 800# for support, calls DIRECTV for change in programming
Students can re-authorize same STB annually CTV handles all support and programming for
institutional accounts
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IPTV ServicesIP Advantage Equipment - STBs
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Conclusion
Keep the CATV system relevant
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