digital participation at voluntary action scotland conference 2014
TRANSCRIPT
Sally Dyson
Digital participation
Head of Digital Participation
#digiscot
2005
In Context: History of Some Technology1876
1979
1994
2005
2010
1995
2000
1995
2011
1978
19691936
1990
1998
2013
2013 = 672,985,183
2003 = 40,912,332
1993 = 130
Websites Growing out of all
proportion?
Year
Internet Users
Users per Website
1993
14,161,570
108,935
2003
778,555,680
16
2013
2,756,198,420
4
Read more: https://www.bcgperspectives.com/content/articles/media_entertainment_strategic_planning_4_2_trillion_opportunity_internet_economy_g20
We live in a digital world
Percentage of people willing to give up a key lifestyle habit rather than the internet for a year
Digital firstMobile first
To be a world class digital nation demands that we
achieve world class levels of digital participation
Digital ScotlandAmbition
Scottish Government
1.3m people not online in Scotland
30%Lack basic online skills
UK = 21%
BBC Media Literacy, Ipsos
UK / Oxford Internet Institute
No qualifications60%
Disabled50%
Retired55%
82%Not
interested
5%Too
expensive
3%No
computer
7%Too
difficult
UK / Oxford Internet Institute
1 in 5charities have little or noweb presence
50%need help with web designand social media
UK / Go ON UK
Increase digital
participation throughout
Scotland
Builddigital
capability in the third
sector
SCVO Digital Participation team
Three Key Barriers to Overcome
Armed with this knowledge
• What is your own organisation doing well?
• How is your organisation supporting other organisations to make best use of digital?
• What could you do more of?
• What could you differently?
• What support do you need?
How can team digital help?
www.digitalscotland.org/lets-get-on/
www.scvo.org.uk/news-campaigns-policy/campaigns/digital-participation/
The strategy is delivery!
• Digital Participation Charter
• Challenge Fund
• Let’s Get Digital
• Let’s Get On Near You
• Learn My Way – Scotland
Scotland’s Digital Participation Charter
1. Ensuring that all of our staff and volunteers have an opportunity to learn basic online skills, and that they take advantage of this opportunity
2.Encouraging and supporting our staff and volunteers to help other people learn basic online skills, and help other organisations to embrace digital tools
3.Contributing resources and practical support for digital participation initiatives in Scotland in whatever ways we can
4.Channelling our efforts through the Digital Participation Programme, so that our activities can be coordinated for maximum impact and measured consistently
5.Using common language based on digital participation and basic online skills, to make our thinking and actions as clear as possible
Enable organisations to digitise content, build digital networks and improve the digital skills of their members in order that they might continue to thrive in the digital world
Challenge Fund
Launch of online applicationMonday 13 October 2014Deadline for applicationsFriday 14 November 2014Notification of awardBy Friday 19 December 2014
Launch of online applicationMonday 12 January 2015Deadline for applicationsFriday 13 February 2015Notification of awardBy Friday 20 March 2015
Call 1
Call 2
Let’s Get Digital
• Website creation or revamp• Social media – whether it’s beginners or
advanced• E-commerce and online fundraising• Campaigning, relationship management
and digital marketing• Using IT more efficiently and mobile
communications• IT strategy or policy development• Basic online skills
Let’s Get On – Near You
• List support for people to get basic online skills• Direct people needing online skills to the
database
Suite of learning materials to help people learn basic online skills and more
In partnership with
… and also policy
Digital Public Sector
Research
Events
How we make most effective use of data
What works?
