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BEAUTYCONTENTSTUDIO.COM Copyright ©2020 by Nicole Marie Melton. Beauty Content Studio® is a federally registered trademark of Melton Digital.

No excerpts of this material may be used, photocopied, or distributed without written permission.

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Welcome to your Digital Beauty Week Action Guide for Day Two! In today’s video training, I am answering the question “What services or products can I sell online?” If you are new to creating a digital offer to sell online, today’s video will help you pinpoint your offer. Here are the five offers I recommend you choose from when you are just starting out:

Here are the five offers I recommend you choose from:

Digital Experiences

Digital Products

Physical Products

1. Virtual consultation 2. Virtual workshop

3. E-book 4. Digital Gift Cards

5. Spa-in-a-Bag or Salon-in-a-Bag product kits

Here are some ideas for your digital offer:

1. virtual beauty consultations with your clients 2. gift card deals for future services when you reopen 3. “spa in a bag” or “salon in a bag” kits with products and/or an e-guide 4. online brow shaping or makeup application class for your clients 5. teaching an online business class to other beauty professionals 6. creating an e-book or beauty guide bundle for your clients

List any additional ideas you have here:

https://beautycontentstudio.com/



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Instructions: Fill in the blanks below after watching today’s video lesson:

Option #1: Virtual Consultation

• You are face-to-face with your client on Zoom or FaceTime. You’re answering questions about their specific needs and concerns

• Consultations last from 45 to 60 minutes

What could I teach in a virtual consultation?

Option #2: Virtual Workshop

• This is a live or pre-recorded educational class where you teach on one specific topic.

• Workshops last from 1 hour to 3 hours.

What could I teach in a virtual workshop?

Option #3: E-Book

• You provide an electronic book on one specific topic that you are an expert on • Should be at least 20 pages for your first launch. • You can use a pre-made template. I recommend buying a template from Creative

Market or Envato Elements.




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What could I write about in an e-book?

Option #4: Digital Gift Cards

• You provide an electronic gift card to be redeemed for future services • Can be delivered via email and printed by the recipient for gift-giving

What special offer could I sell with a gift card

deal?

Option #5: Spa-in-a-Bag or Salon-in-a-Bag

• You provide a step-by-step regimen that the customer can do at home • You mail the products to your client’s home address. • Be sure to factor in shipping costs.

What regimen could I outline for a spa or salon-in-a-bag set?




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Planning for the journey ahead

What action steps can you take to begin taking action right now on creating your digital offer? Whether small or big, write down three specific steps that will be part of your process: Action Step 1:

Action Step 2:

Action Step 3:

Fill in the blanks below: My most valuable takeaway from this session has been…

I am incredibly grateful you made it to the end of this Action Guide! My mission for Digital Beauty Week is to help you do what you love, serve others through beauty, and build your business using digital marketing! If you have any questions about this content, please visit beautycontentstudio.com or email [email protected].

Big hugs!

Nicole


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