digital pitching video concept
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Digital Pitching Video Concept. Antti Haase and Mikko Shemeikka. Digital Pitching Video. More effective way to introduce and explain innovations than a piece of paper / oral presentation / powerpoint Digital pitching video is not a commercial - PowerPoint PPT PresentationTRANSCRIPT
Digital Pitching Video Concept
Antti Haase and Mikko Shemeikka
More effective way to introduce and explain innovations than a
piece of paper / oral presentation / powerpoint
Digital pitching video is not a commercial -> Different target audience -> Different content
Start-up companies do not usually have large amounts of money to invest in their videos
-> digital pitching video has to be as cost efficient as possible.
Digital pitching video concept is created so that it can be executed with only one person
Digital Pitching Video
- Script with storyboard
- Interview in the digital pitching video studio
- Animation using a cost effective animation program and/or using already filmed material from the customer
- Editing
Process
Process steps
The most important part is dialogue with the innovator:- Decide when the innovator can give feedback- Keep deadlines
When the script gets accepted and the filming starts there is no going back or the cost of the whole video goes up
The template for the script should be a mix between a traditional script and a storyboard
- Faster and easier for the innovator to understand and commit
Script
Script
Interview in Digital Pitching Video StudioInterview plays a huge part in the final video-> Much information-> Good impression
Chroma Keying (www.youtube.com/watch?v=HS_BSc02BM8www.youtube.com/watch?v=M_WdLkaOUic)->background and the foreground of the image are separated and a
new background is added->chroma keying requires even lighting of the background sheet
(green or blue) -> at least two extra lights
Why not an authentic location for the interview? - In studio everything is controllable (lighting, sound)- In an authentic location the lighting will always vary so you never know which kind
of lighting equipment is needed.- Chroma keying only works with single color background- Saves time and money
Chromatte –studio as a solution
Suitable microphone(s) for an interview◦ the most practical and cost efficient way is to use wireless clip-on
microphones◦ the other way is to use directional microphones problem is they need
one extra person to use directional microphone on a boom
Recorder if there is not possibility to use the own audio inputs
of the camera◦ The easiest way is using the external audio inputs of the camera◦ Some cameras have not external audio inputs must use separate
audio recording equipment
In addition:◦ Headphones◦ Cables if you don’t use wireless microphones
Audio equipment
Investments for Chromatte studio
Animation is a great way to visualize complicated subjects
Cheaper and easier than filming a live action material
Cost efficient animation tools like GoAnimate are easy to use (goanimate.com/)
No need for expensive animation softwares
Animation
The right music can help an animation flow, and sound effects can give a solid feeling that adds the illusion of life
In using the music it is extremely important to take notice to immaterial rights ◦ The safest way is to use self-made music ◦ In situations that self-made music is not available, it
can be found from the Internet. Some artists are distributing their music freely or for payment or registration (e.g. www.stereobot.com/ or www.soundsnap.com/)
Sound in Animation
Chroma keying Video editing Sound editing
Innovator gives feedback twice1. After video edit2. After sound edit
Post Production
Preferred business type is a media production company (start-up or existing) Good location is for example a local business developing center like Digipolis
technology village in Kemi -> many other start-up companies located under the same roof that are in need of a
new ways to bring out their ideas-> contacts Aimed for the start-up companies -> Pitching videos has to be affordable Media aroduction companies around Lapland have a price range was from 4000€ to
over 6000€ for similar videos. With the digital pitching video concept the price range from 1000€ to 2000€
depending on the amount of material needed for the video. The price would be competitive and affordable.
Production company’s sales must be at least around 15 000€ in a year for each member in order to be profitable
Considering this, digital pitching videos should only be a part of company’s business
Digital Pitching Video as a business model