© 2013 IBM Corporation

Who am I ?Who am I ?

© 2013 IBM Corporation

© 2013 IBM Corporation

Real Persona?Real Persona? #Digital_Persona?#Digital_Persona?

YOUYOU

© 2013 IBM Corporation

What youWhat you

say/writesay/write

shareshare

Image & VideoImage & Video

……..What the What the others others say/write/share say/write/share about youabout you……

© 2013 IBM Corporation

# Digital reputation…# Digital reputation…

© 2013 IBM Corporation

Your Your SocialSocial PresencePresence

Social ContextSocial Context

What is your community?

Online CommunicationOnline Communication

How do you communicate?

InteractivityInteractivity

How do you engage yourself online?

© 2013 IBM Corporation

Spheres of Social Spheres of Social PresencePresence

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Integrated Social Integrated Social presencepresence

What are your Social Media objectives?

“I am here and I have something to say!”

© 2013 IBM Corporation

Your Personal Brand

Integrated Social Integrated Social presencepresence

© 2013 IBM Corporation

Integrated Social Integrated Social presencepresence

© 2013 IBM Corporation

Integrated Social Integrated Social presencepresence

© 2013 IBM Corporation

Integrated Social Integrated Social presencepresence

© 2013 IBM Corporation

GOOGLE GOOGLE ALERTSALERTShttp://www.google.com/alertshttp://www.google.com/alerts

HootsuiteHootsuiteFor iOS and AndroidFor iOS and Androidhttps://https://hootsuitehootsuite.com/ .com/

Reputation Alert for iOS Reputation Alert for iOS http://ibmurl.hursley.ibm.com/40AI http://ibmurl.hursley.ibm.com/40AI

© 2013 IBM Corporation

Digital FootprintDigital Footprint

© 2013 IBM Corporation

Digital EminenceDigital Eminence@ @

Your skills & expertiseYour skills & expertise

Listen & EngageListen & Engage

Help others & Add ValueHelp others & Add Value

Be approachable Be approachable

Tag and optimize the content you shareTag and optimize the content you share

Share your Stories!Share your Stories!

© 2013 IBM Corporation

Engaging in open, digital conversations

Encouraging collaborative idea generation

Valuing insights generated from the collective intelligence of the workforce

Visibly shares knowledge across geo and business line boundaries

Recognizing IBMers via social channels Blue Thanx

@Social _Business Social _Business

Manager & LeaderManager & Leader

© 2013 IBM Corporation

Where to start?Update/Maintain Profile

@Connections & @Connections & ibm.comibm.com

Summary of your skills and expertise

Tagging

Status updates/Microblogging

Start eliminating mails!Start eliminating mails!

Start a Blog/Vlog-Share a story with IBM community

Share content that matters

Engage in meaningful Conversations

comment, discuss, open a Forum topic..

© 2013 IBM Corporation

Update/Maintain your

Profile

Update/Maintain your

Profile

© 2013 IBM Corporation

http://ibmurl.hursley.ibm.com/40EHhttp://ibmurl.hursley.ibm.com/40EH

MOBILE APP: http://ibmurl.hursley.ibm.com/3K9B

© 2013 IBM Corporationhttp://ibmurl.hursley.ibm.com/40EL

© 2013 IBM Corporation

KeywordKeyword ProfileProfile

Status UpdateStatus Update

# Keyword or @ Person Use “_”“_” , NOT “+” “+” or “-”“-”

© 2013 IBM Corporation

#Fast Tagging#Fast Tagging

http://dims.bluehost.ibm.com/tagem/index.phphttp://dims.bluehost.ibm.com/tagem/index.php

#Bulk Tagging tool#Bulk Tagging tool

© 2013 IBM Corporation

#TAG Search#TAG Search

http://ibmurl.hursley.ibm.com/40EOhttp://ibmurl.hursley.ibm.com/40EO

© 2013 IBM Corporation

Status updatesStatus updates Reach & Influence Reach & Influence

http://ibmurl.hursley.ibm.com/40EQhttp://ibmurl.hursley.ibm.com/40EQ

© 2013 IBM Corporation

© 2013 IBM Corporation

© 2013 IBM Corporation

© 2013 IBM Corporation

#Success Criteria#Success Criteria

Everyone to have a profile update and 10 tags min.

To be in network with the relevant teams, as a min.

To share files via Connections and use My links and Bookmarks

Suggestions

Managers and Leaders to have their LinkedIn or G+ profiles updated and linked to Connections profile

Leaders to have their external profile created/updated and maintained (customer-facing)

© 2013 IBM Corporation

Thank youThank you!!