digital presence: websites and seo (godaddy)

BIT BY BITCREATING CONTENT FOR YOUR WEBSITE IN STRESS-FREE CHUNKS.

GODADDY FOR SMALL BUSINESS 2014 2

HEY EVERYONE! I’M SHAWN. I WORK AT GODADDY. I AM A SMALL BUSINESS SUPER-FAN.

GODADDY FOR SMALL BUSINESS 2014

DIY3


TOTALLY AMAZING RICE (For those sad people who don't own rice cookers.) !+ 1 cup long-grain white rice + 1-3/4 cups of water + Smidge of olive oil (optional) + Sea salt (optional) !Looks easy, don't it? Not if you've been living on instant food and breakfast cereal for 15 years. That's sad. Because rice done right is AMAZING. Billions of people can't be wrong. It's time you figured it out. !First, you've got to rinse the rice. Use your hands. Do it twice. Strain the water. Then let the rice sit in a new, clean bowl of cold water for 20 minutes. ----> !!!!


WANT TO KNOW WHAT I'VE LEARNED SO FAR?

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IT'S AN ART.7


Week 1 !Research rice. What's the best? Brown or white? New pot?

Week 2 !Attempt no. 1. Avoid the sticky kind. 20 minutes or less. Make 3 cups total.

Week 3 !Attempt no. 2. Sticky sticky stick. 60 min or less. Make 3 cups total.

Week 4 !Attempt no. 3. Time for pudding. 60 min or less. Make 6 cups total.

Week 5 !Attempt no. 4. Go big. Go fried. 60 min or less. Make 6 cups total.

Week 6 !Attempt no. 5. Very simple. 30 min or less. Make 3 cups total.

THIS IS MY SCHEDULE TO LEARN HOW TO COOK RICE


WHAT DOES THIS HAVE TO DO WITH MY BUSINESS?

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Week 1 !Research. Find sites like mine. Find stuff I like. Read.

Week 2 !Homepage. Decide call-to-action. Draft mission. Draft explanation.

Week 3 !Review Homepage. Research About pages. Draft About page. Read.

Week 4 !Review About page. Find Tweeters. Publish pages. Find blog.

Week 5 !Email blogs. Outline post. Draft post. Contact page.

Week 6 !Research. Revise Homepage. Try new call-to-action. Read.

THIS IS MY SCHEDULE TO LEARN HOW WRITE STUFF

COOKING RICE

COOKING RICE1. RINSE

COOKING RICE1. RINSE 2. REST

COOKING RICE1. RINSE 2. REST 3. BOIL

COOKING RICE1. RINSE 2. REST 3. BOIL 4. SET

COOKING RICE1. RINSE 2. REST 3. BOIL 4. SET 5. FLUFF

COOKING RICE WRITING STUFF1. RINSE 2. REST 3. BOIL 4. SET 5. FLUFF


1. DRAFT


1. DRAFT 2. REST


1. DRAFT 2. REST 3. REVIEW


1. DRAFT 2. REST 3. REVIEW 4. REVISE


WHAT ABOUT EDITORS?

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1. DRAFT 2. REST 3. REVIEW 4. REVISE 5. PUBLISH


WE'RE A LAZY BUNCH OF READERS.

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1. FOCUS ON SOMEONE. 2. USE YOUR VOICE. 3. COUNT YOUR WORDS. 4. CHUNK. 5. TEST IT (WITH ROBOTS).

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WE’RE GONNA FOCUS ON THIS GUY.


HEY EVERYONE. MEET ELLIOT.AGE: 37 CITY: PEORIA EDU: M.F.A JOB: MUSICIAN MUSIC: KEXP CEREAL: CTC

GOALS: TRAVEL SHOES: VISION SLEEP: BACK CHEESE: SWISS PANTS: JEANS FILM: XANADU


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HOW DO YOU PRIMARILY GET THE WORD OUT?


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HOW DO YOU PRIMARILY GET THE WORD OUT?WORD OF MOUTH


WHY SHOULD I FOCUS ON WORD COUNT?

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SEO39


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Every pop song, symphony, jingle, ditty, and aria in the Western World starts with just twelve notes in the chromatic scale. Everything on the planet, including each of us, is made up of just 118 known chemical elements. Constraints? Absolutely. But they’re a starting point for seemingly endless creativity and possibility. !

—David Sturt


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A ANATOMY OF A WEB PAGE LINK | LINK | LINK | LINK | LINK

THIS IS A HEADLINETHIS IS A WITTY SUBHEADINGWe like to call this paragraph the lede. That's not to be confused with another word that sounds exactly the same and also means something similar. You know what I'm talking about. It's confusing. !* Bold bullets are a good way to call attention. * Our eyes are naturally drawn to them. * They might be the only thing we read.

YOU SHOULD DO THIS! CLICK ME.

SOME GREAT IDEAS LEARN MORE It's always a great idea to give your visitors something for free when they stop by your site. Ideas. Advice. Stuff to share. Coupons. Try it. It works. Share your world with them.

What if they're totally interested, but they want to see how long you've been in business or if you like the same kind of pancakes you like? !Here's where they find out.


READABILITY47


Among other public buildings in a certain town, which for many reasons it will be prudent to refrain from mentioning, and to which I will assign no fictitious name, there is one anciently common to most towns, great or small: to wit, a workhouse; and in this workhouse was born; on a day and date which I need not trouble myself to repeat, inasmuch as it can be of no possible consequence to the reader, in this stage of the business at all events; the item of mortality whose name is prefixed to the head of this chapter. For a long time after it was ushered into this world of sorrow and trouble, by the parish surgeon, it remained a matter of considerable doubt whether the child would survive to bear any name at all; in which case it is somewhat more than probable that these memoirs would never have appeared; or, if they had, that being comprised within a couple of pages, they would have possessed the inestimable merit of being the most concise and faithful specimen of biography, extant in the literature of any age or country. !Although I am not disposed to maintain that the being born in a workhouse, is in itself the most fortunate and enviable circumstance that can possibly befall a human being, I do mean to say that in this particular instance, it was the best thing for Oliver Twist that could by possibility have occurred. The fact is, that there was considerable difficulty in inducing Oliver to take upon himself the office of respiration,- a troublesome practice, but one which custom has rendered necessary to our easy existence; and for some time he lay gasping on a little flock mattress, rather unequally poised between this world and the next: the balance being decidedly in favour of the latter. Now, if, during this brief period, Oliver had been surrounded by careful grandmothers, anxious aunts, experienced nurses, and doctors of profound wisdom, he would most inevitably and indubitably have been killed in no time. There being nobody by, however, but a pauper old woman, who was rendered rather misty by an unwonted allowance of beer; and a parish surgeon who did such matters by contract; Oliver and Nature fought out the point between them. The result was, that, after a few struggles, Oliver breathed, sneezed, and proceeded to advertise to the inmates of the workhouse the fact of a new burden having been imposed upon the parish, by setting up as loud a cry as could reasonably have been expected from a male infant who had not been possessed of that very useful appendage, a voice, for a much longer space of time than three minutes and a quarter. !As Oliver gave this first proof of the free and proper action of his lungs, the patchwork coverlet which was carelessly flung over the iron bedstead, rustled; the pale face of a young woman was raised feebly from the pillow; and a faint voice imperfectly articulated the words, "Let me see the child, and die."

READING EASE A higher score indicates easier readability; scores usually range between 0 and 100. !Readability Formula Score Flesch-Kincaid Reading Ease 15.2 !!

GRADE LEVELS A grade level (based on the USA education system) is equivalent to the number of years of education a person has had. Scores over 22 should generally be taken to mean graduate level text. !Readability Formula Grade Flesch-Kincaid Grade Level 27 Gunning-Fog Score 29.1 Coleman-Liau Index 11 SMOG Index 14.7 Automated Readability Index 31.9 Average Grade Level 22.7


This blind man, an old friend of my wife’s, he was on his way to spend the night. His wife had died. So he was visiting the dead wife’s relatives in Connecticut. He called my wife from his in-law’s. Arrangements were made. He would come by train, a five-hour trip, and my wife would meet him at the station. She hadn’t seen him since she worked for him one summer in Seattle ten years ago. But she and the blind man had kept in touch. They made tapes and mailed them back and forth. I wasn’t enthusiastic about his visit. He was no one I knew. And his being blind bothered me. My idea of blindness came from the movies. In the movies, the blind moved slowly and never laughed. Sometimes they were led by seeing-eye dogs. A blind man in my house was not something I looked forward to. !That summer in Seattle she had needed a job. She didn’t have any money. The man she was going to marry at the end of the summer was in officers’ training school. He didn’t have any money, either. But she was in love with the guy, and he was in love with her, etc. She’d seen something in the paper: HELP WANTED—Reading to Blind Man, and a telephone number. She phoned and went over, was hired on the spot. She worked with this blind man all summer. She read stuff to him, case studies, reports, that sort of thing. She helped him organize his little office in the county social-service department. They’d become good friends, my wife and the blind man. On her last day in the office, the blind man asked if he could touch her face. She agreed to this. She told me he touched his fingers to every part of her face, her nose—even her neck! She never forgot it. She even tried to write a poem about it. She was always trying to write a poem. She wrote a poem or two every year, usually after something really important had happened to her. !When we first started going out together, she showed me the poem. In the poem, she recalled his fingers and the way they had moved around over her face. In the poem, she talked about what she had felt at the time, about what went through her mind when the blind man touched her nose and lips. I can remember I didn’t think much of the poem. Of course, I didn’t tell her that. Maybe I just don’t understand poetry. I admit it’s not the first thing I reach for when I pick up something to read.

READING EASE A higher score indicates easier readability; scores usually range between 0 and 100. !Readability Formula Score Flesch-Kincaid Reading Ease 91.6 !!

GRADE LEVELS A grade level (based on the USA education system) is equivalent to the number of years of education a person has had. Scores over 22 should generally be taken to mean graduate level text. !Readability Formula Grade Flesch-Kincaid Grade Level 3.3 Gunning-Fog Score 6.2 Coleman-Liau Index 6.9 SMOG Index 4.5 Automated Readability Index 2.4 Average Grade Level 4.7


readability-score.com

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1. FOCUS ON SOMEONE. 2. USE YOUR VOICE. 3. COUNT YOUR WORDS. 4. CHUNK. 5. TEST IT (WITH ROBOTS).

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THE NUBER ONE QUESTION TO ASK?

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WHAT DO I WANT THEM TO DO?

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CALL TO ACTION55


WHAT DO YOU WANT THEM TO DO?

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HOW WILL THEIR LIFE BE BETTER IF THEY DO IT?

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BUY SOMETHING• GET YOURS NOW • LIMITED SUPPLY • TWO FOR ONE • ONE DAY ONLY • JUST FOR MONDAY • BUY ONE TODAY • ONLY NINE BUCKS • ORDER FOR PICK-UP


SIGN-UP• FOR OUR NEWSLETTER • FOR OUR CONTEST • FOR OUR CATALOGUE • FOR OUR TIPS • FOR OUR PODCAST • FOR OUR EVENT • FOR OUR FREE SRUFF • FOR OUR 5-STEP PROGRAM

ROCKY MOUNTAIN RICE CO. DECEMBER 29, 2014

YOUR NEW YEAR'S RICE RESOLUTION: TIME TO GO BROWNNulla vitae elit libero, a pharetra augue. Donec ullamcorper nulla non metus auctor fringilla. Donec sed odio dui. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Nulla vitae elit libero, a pharetra augue. Maecenas sed diam eget risus varius blandit sit amet non magna. !

Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Aenean lacinia bibendum nulla sed consectetur. Vestibulum id ligula porta felis euismod semper. Donec ullamcorper nulla non metus auctor fringilla. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.

CLICK HERE TO LEARN MOREYou know you want to—


CHECK THIS OUT• WE'RE ON TWITTER • WE'RE ON FACEBOOK • WE'RE ON INSTAGRAM • NOAH SWALLOWED A BUG • SUSIE LOVES CATS • OUR CUSTOMERS ROCK • ABOUT OUR COMPANY • WE'RE IN THE NYT


DOWNLOAD THIS• GUIDES • EBOOKS • TEMPLATES • CHECKLISTS • RECIPES • WALLPAPERS • VIDEOS • PAPERCRAFTS


TRY THIS• TUTORIALS • FREE TRIAL • LIFE HACK • NEW HABIT • PRO TIP • LOVE ADVICE • PRODUCT IDEA • BOOK IDEA


CONTACT US

MEASURE


Week 1 !Research rice. What's the best? Brown or white? New pot?

Week 2 !Attempt no. 1. Avoid the sticky kind. 20 minutes or less. Make 3 cups total.

Week 3 !Attempt no. 2. Sticky sticky stick. 60 min or less. Make 3 cups total.

Week 4 !Attempt no. 3. Time for pudding. 60 min or less. Make 6 cups total.

Week 5 !Attempt no. 4. Go big. Go fried. 60 min or less. Make 6 cups total.

Week 6 !Attempt no. 5. Very simple. 30 min or less. Make 3 cups total.

THIS IS MY SCHEDULE TO LEARN HOW TO COOK RICE


TIME FOR QUESTIONS?

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digital presence: websites and seo (godaddy)

Marketing

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