newzealand.com/business

2016

ENTER. ESTABLISH. GROW.

DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR

CONTENTS

Introduction 1

York Butter Factory 2

Hub Australia 4

Which space should you choose? 6

How to apply 7

DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR 1

INTRODUCTION

Entering the Australian market can be difficult. Your company needs time to validate the market, develop an Australian strategy and deploy necessary resources to succeed.

Significant time and money can be spent even before you start gaining traction in the market. It is a challenge experienced by all New Zealand companies entering Australia.

To address this challenge, NZTE has partnered with two organisations to establish four landing pads: York Butter Factory (YBF) in Melbourne and Hub Australia in Sydney, Melbourne and Adelaide.

The landing padsThe landing pads aim to support the development of New Zealand technology companies that work with NZTE and are looking to enter, establish and grow in the Australian market.

By basing yourself in one of the landing pads, you will have access to an ecosystem that includes innovative corporates and start-ups, high-quality events, advisory services, workshops and business development opportunities.

Further support will be provided by one of NZTE’s Business Development Managers (BDM). This BDM will work alongside you to help you achieve your strategic goals and guide you on your growth journey.

LocationsNZTE’s partnerships with YBF and Hub Australia give you the option of being based in the Landing Pad that best suits your needs. All Landing Pads have a unique office space, a thriving startup community and all the standard amenities you need to launch your business in Australia.

2 DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR

YORK BUTTER FACTORY

YBF is the destination point and open innovation platform for Australia’s most innovative technology startups, corporates and early-stage investors with bold and global ambitions.

YBF’s curated Open Innovation Platform focuses on B2B startups in the areas of Fintech, HealthTech, AdTech, OpsTech, Big Data & Analytics, Cloud and SaaS.

YBF believes in a culture of collaboration, resource sharing and tough love to achieve mutual wins and to promote the sharing of experience and ideas.

NZTE’s partnership with YBF was established in February 2014. To date, the program has attracted nine New Zealand technology businesses, that have actively participated in advisory sessions and workshops covering a range of essential business topics, such as: business development, financial modelling, customer acquisition, cash flow projections and capital raising.

YBF has also facilitated a number of high-level introductions to their comprehensive corporate and startup network.

Since launching the partnership, the program has helped the nine New Zealand participants achieve over $1 million in deals, with another $1 million in the sales pipeline.

YORKBUTTERFACTORY.COM

DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR 3

Spencer Street

KINGS DOMAIN

FLAGSTAFF GARDENS

MELBOURNE CENTRAL

Bourke Street

Collins Street

Little Bourke Street

William

Street

King Street

Lonsdale Street

DOCKLANDS

Flinders Street

Little Collins Street

Russell Street

Spring

StreetYARRA RIVER

PARLIAMENT HOUSE

CROWN MELBORNE

REGENT THEATRE

“There are a number of people in-house at York Butter Factory that we could call on, from those with graphic design skills to those that could help with websites. It was an invaluable experience and without it, it would have been very difficult for us to gain access to some of the industry players that we did.”

Gareth Ross Director of BuildMedia, York Butter Factory Alumni

“The York Butter Factory Accelerator Programme is ideal for any NZ company looking to make a commitment to the Australian market, understand the differences and immerse themselves in an environment with like-minded people.”

Tarik Mallett CEO of Mobi2Go, York Butter Factory Alumni

Here’s what people say

66 KING STREETMELBOURNE

York Butter Factory corporate partners

4 DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR

HUB AUSTRALIAHUBAUSTRALIA.COM

Hub Australia’s co-working spaces have been designed to be as diverse as the people that use them, with private desks, studios, flexible co-working desks, meeting rooms, and quiet spaces.

Hub Australia has a highly collaborative community and a creative and unique work environment in three ideal locations. Hub Australia also has a number of events and workshop opportunities to enhance your skills and expand your network, both personally and professionally.

As well as weekly events giving you the opportunity to learn, network and connect with other members, Hub Australia helps you achieve a work/life balance with weekly wellness activities, such as Monday meditation sessions and weekly running clubs.

DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR 5

“Hub Australia in Sydney is a great place to work in if you are a remote employee or working on your own. I feel like I am part of a wide, friendly team. They have everything you need to be productive and the social events make it easy to network. Hub Australia has several options to suit everyone whether its studios, fixed desks, hot desks or even standing ones. There are several events across each week like meditation, lunch and learn and shared lunches. Fridays are reserved for drinks, games and networking. The team here have made me feel very welcome and I have made several great contacts since I have been here”

Megna Murali Client Analyst for Datamine and Hub Australia (Sydney) resident since July 2016

“Hub Australia has made it easy for Shuttlerock to feel right at home from day one. This comfort has enabled the easy connection with other businesses and now friends. As Sydney is our Australia head office, Hub Australia allows our team to travel easily between Sydney and Melbourne at no extra cost. It’s nine months since we started in market and we have a growing business, and we love the space and other businesses around us.”

Jon Smith General Manager, Australia for Shuttlerock and Hub Australia (Sydney) resident since November 2015

Here’s what people say

William Street

Cro

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Str

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Bo

urke

Str

eet

Burton Street

Dar

lingh

urst

Str

eet

Co

lleg

e S

tree

t

Oxford Street

Park Street

HYDE PARK

AUSTRALIAN MUSEUM

THE DOMAIN

KINGS CROSS

William Street

Rile

y S

tree

t

Fo

rbes

Str

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RUSHCUTTERSBAY PARK

101 WILLIAM STREETDARLINGHURST SYDNEY

PARLIAMENT HOUSE

KINGS DOMAIN

FLAGSTAFF GARDENS

CROWN MELBORNE

MELBOURNE CENTRAL

Bourke Street

Collins Street

Little Bourke Street

William

Street

King

Street

Lonsdale Street

REGENT THEATRE

DOCKLANDS

Flinders Street

Little Collins Street

Russell Street

Spring

Street

YARRA RIVERSp

encer Street

RUNDLE MALL

HINDMARSHSQUARE

North Terrace

Currie Street

King

William

Street

Grenfell Street

Pirie Street

LIGHT SQUARE

Hindley Street

Pulteney S

treet

ADELAIDETOWN HALL

Leigh S

treet

Flinders Street

VICTORIASQUARE

Gray S

treet

SAMSTAGMUSEUM

Mo

rphett S

treet

Grote StreetWakefield Street

Franklin Street

Peel Street

696 BOURKE STREETMELBOURNE

5 PEEL STREETADELAIDE

6 DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR

YBF is our high engagement model, where YBF staff and NZTE work closely with you and play an active role in facilitating connections and deal opportunities, and providing expert advisory services and guidance. If you are looking to base yourself in Melbourne, and seeking a high level of guidance and industry connections, YBF is the ideal choice for your Australian market entry.

Hub Australia is the landing pad for our lower engagement model. The community team is on hand to support you and your business, are happy to connect you with others and invite you to key events. As a member of Hub Australia, you have the flexibility to move and work between their three landing pads in Sydney, Melbourne and Adelaide as needed, subject to your membership category.

If you’d like a trial working from one of the landing pads for a day, this can be arranged.

What happens when I arrive?

Your new landing pad will be set up and ready for you to work from day one. In those first weeks, you will be integrated into the community and work closely with NZTE to plan your initial six months at your landing pad, outlining the strategic outcomes you want to achieve.

Who should apply?

The landing pads suits New Zealand technology companies that are already working with NZTE, and have Australia as key growth market.

Applicants must be prepared to give Australia the focus and priority that is required to succeed. It takes a strong commitment, and NZTE recommends you to have at least one staff member in the landing pad full time to maximise your chances of success in Australia.

WHICH SPACE SHOULD YOU CHOOSE?

NZTE supportNZTE will co-invest 40 percent of the cost for your first six months at YBF or Hub Australia. Your investment depends on the choice of landing pad and the number of staff you station. You can choose to stay at your landing pad beyond six months, at an arrangement made with your chosen provider.

NZTE does not cover any expenses outside the program, including flights, accommodation or other living expenses.

DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR 7

HOW TO APPLY

You can apply for one of the landing pads at any time.

To apply, speak with your NZTE Customer Manager or email Chris Romano (chris.romano@nzte.govt.nz), NZTE’s Business Development Manager, Digital (based in Melbourne), with the following details:

— overview of your company

— your vision for Australia

— how you plan to use the landing pad to achieve this vision

— preference on which landing pad and a potential start date.

Get in touch To arrange a tour of YBF or Hub Australia, or for general enquiries (including pricing), please contact:

Chris Romano Business Development Manager, Digital New Zealand Trade & Enterprise

E chris.romano@nzte.govt.nz

P +61 3 9678 0206

© Copyright New Zealand Trade and Enterprise (NZTE) 2016

Disclaimer: No part of this publication may be distributed or copied for any commercial purpose nor incorporated in any work or publication (whether in hard copy, electronic or any other form) without the prior written consent of NZTE. While NZTE has verified the information in this document, we make no representation as to the completeness, correctness, currency, accuracy or purpose of the information. NZTE will not be responsible for any damage or loss suffered by any person arising from the information contained in this document, whether that damage or loss arises from negligence or otherwise.

ISBN: 978-0-908344-53-6 October 2016