THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITED SMMT, the ‘S’ symbol and the ‘Driving the motor industry’ brandline are trademarks of SMMT Ltd

DIGITAL RADIO SWITCHOVER – ONE YEAR ONBob Davis, Digital Radio Co-ordinator, SMMT

Lee Harris, Managing Director, Open Automotive

22 September 2011

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• During presentations (10.30am – 11am) everyone will be muted so that only the presenters will be heard.

• There will be a Q&A session straight after presentations (approx 11am). Click on the hand symbol to show that you have a question.

 • If you are experiencing any technical problems please

call 020 7344 1611

PAGE 3THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITED

CONTENTS

• Action Plan framework• In-vehicle progress• Technology & Equipment Group• Market Preparation Group• Others• Members’ views

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ACTION PLAN FRAMEWORK

In-Vehicle

Sub-Group

Domestic Radio Sub-

Group

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ACTION PLAN FRAMEWORK

IN-VEHICLE SUB-GROUP

• Traffic and Travel Services Q2 2011• Minimum Specification Q3 2011• Antenna/Receiver Sensitivity Q4 2011• Market Monitoring Q2 2012• Approved Installation Q1 2013 (Q4 2011)• Consumer Advice Q1 2013

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IN-VEHICLE PROGRESS

• Car market analysis developed• Traffic and Travel Services report• Minimum specification agreed• Digital Radio Certification Mark

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IN-VEHICLE RELATED WORK IN PROGRESS

• Certification process for OE radios• Test regime for aftermarket receivers• Implementation guidelines for broadcasters• Antenna specification• Installers qualification• Installation businesses’ accreditation scheme

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TECHNOLOGY & EQUIPMENT GROUP

• Domestic radio minimum specification• DAB+

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MARKET PREPARATION GROUP

• Develop and co-ordinate strategy to raise public and industry awareness and understanding of digital radio and a subsequent Digital Radio Switchover

• Developing a consumer proposition• Communicating the advantages of the Certification

Mark

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DIGITAL RADIO CERTIFICATION MARK

• For products and services which will see consumers through the switchover period

• Automotive industry wants early introduction• DCMS working towards late – 2012 launch

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DIGITAL RADIO CERTIFICATION MARK

• Decide the application process• Agree products and services to be covered• Agree appropriate test and enforcement procedures• Decide how to promote the Mark• Decide who will pay for promotional activity

LAUNCH PROCESS

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OTHER ACTION PLAN CONTACTS

• BBC listener research transmitter coverage transmitter roll-out

• CEG Digital Radio Committee

• Ofcom research

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MEMBERS’ VIEWS

• Progress to date

• What’s needed in the next 12 months from Government Broadcasters: coverage

content

• What do members need from SMMT?

PAGE 14THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITED

Questions and Answers

Please click on the hand symbol to raise your hand if you have a question.

Please ensure that you are connected to the audio to ask a question.

Email: memberservices@smmt.co.uk with your questions after this session.

Slides available after the event at www.smmt.co.uk/memberservices

Alternatively, you can type your question.

Society of Motor Manufacturers and Traders Limited71 Great Peter Street, London SW1P 2BNwww.smmt.co.uk

THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS LIMITED

THANK YOU