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2. AgendaThe Corporate Reputational ChallengePage 3 Augure & LexisNexis : A unique solution for EnterprisePage 4 Reputation ManagementKey benefits for the E.R.M. AlliancePages 5-62 3. The Corporate Reputational Challenge 3 4. Augure & LexisNexis : A unique solution for Enterprise Reputation management (ERM) 360 visibility on your stakeholders 1. Extend stakeholders coverage 2. Identify, segment and update newinfluencers in real time 3. Build lists by thematics 360 visibility on your reputation 1. Inline (online + offline) monitoring 2. Measure your reputational impact 3. Move from analysis to action 360 visibility on your campaigns 1. Distribute via all channels 2. Initiate and maintain relationship withall online and offline stakeholders 3. Archive actions and information 4 5. Augure & LexisNexis : A unique solution for Enterprise Reputation management (ERM)ScreenshotScreenshotInformation MonitoringScreenshot 5 6. Key Benefits for the E.R.M Alliance1 Integrated Solution (unique and global) A one stop shop solution including software, data and information services2Call to action from analysis dashboardsDrilldown from analysis dashboards to relatedcampaigns3 Accelerated Go-Live Canned reports 4 Best practices library Intuitive and user friendly utilization Pay as you grow Monthly basis subscription by user and by country6 7. Contact Entity Filters 7 8. Event Management Multi-channels distribution 8 9. Offline & Online News Twitter feed Dashboards 9 10. Enriching original information with innovative technology Smart Indexing Technology (SIT)Sentiment Analysis Listen to pertinent signals!Measure your reputational impact!The LNA SIT enables to qualitatively enrich the relevantLNA technology has the capability to calculateinformation and allows users to get access to topics relatedautomatically the sentiment of articles in 10 languagesinformation.(including Mandarin, Arabic and Russian) and allow tomeasure your reputation impact. Influence Rating (IR)Multilingual Monitoring Monitor sources which deserve it! Track your Reputation Worldwide! LNA IR provides a ranking and weighting to online material to LNA technology is familiar with Latin and Non-Latinmeasure the impact these sources have. Based on specificalphabet enabling PR and communication professionals toparameters it allows to segment dedicated global intelligenttrack and measure their reputation on every markets.sourcing. 10 11. Inline Monitoring : An unmatched set of OfflineContent 36,000 premium traditional media French and International sources no copyrights issues International: New-York Times, Washington Post, Wall Street Journal, Forbes, Business Week, Harvard Business Review, India Today, Japan Times, China Daily, The Australian, The Daily Yomouri, Al Jezeera, Jerusalem Post, Financial Times, La Stampa, The Economist, The Guardian, Die Welt, Der Spiegel, AFP, Bloomberg, Associated Press, AFX, Xinhua France: Les Echos, La Tribune, Le Monde, Le Figaro, Libration, Le Parisien, Ouest-France, La Nouvelle Rpublique, Sud-Ouest, Le Midi-Libre, Le Tlgramme, Newspress, CompanyNews, Euronews, LExpansion, Le Revenu, Le Point, LExpress, Le Nouvel Economiste, Acteurs Publics, Profession Politique11