38 WESTMORELAND COURT MARKHAM ON | L3R 8L7

MOBLIE HOME647.892.8027 | 905.513.1357

elizabeth.violante@gmail.com

whitelights.ca

ELIZABETH VIOLANTESTORY | ENGAGE | SPACE

SKILLSTECHNICAL KNOWLEDGE

ARTISTIC TALENTS

OFFICE PERSONA

DESIGN STRENGTHS

PHOTOGRAPHYSCRIPTWRITING

ORANGIZERPROBLEMSOLVER

MY STORY

BRANDING& IDENTITY

TYPEDESIGN

EDITORIAL& BOOK

MOTION& EDITING

WEB(UI & UX)

SPATIAL

ILLUSTRATIONSTORYBOARD

INNOVATOR PUNCTUALTEAMPLAYER

HARD WORKER

MY PROCESS

IDEA/PROBLEM

RESEARCH

BRAINSTORM

CONCEPTS

REFINEMENT

PRODUCT

STOR

Y

ENGAGE

SPA

CE

I am a Toronto-based graphic designer who analyzes & discovers stories, then transforms them into personable visual masterpieces that reflects the soul of your company,project and/or product.

STORY

ENGAGE

SPACE

My process puts emphasis on three major stages of design.

The first stage, is about understanding the story behind the design. Wether it is re-branding a company or creatinga website, I always identify the idea or problem, research the topic in-depth and brianstorm. So I can understand what will help customers/clients relate the companies story.

Second stage, we engage the story but coming up with practical designs that entice customers to want learn more.

Final stage is bringing it to a space: digital, environmental or print. Therefore customers can interact with the final design.

EDUCATION

2003 - 2007

ST.AUGUSTINE C.H.S.Secondary Diploma HonoursSPECIALTY LAPTOP PROGRAMA technically advanced e-learning program. Must keep an 80%or higher average to stay in program.

2007 - 2012

YSDN YORK + SHERIDAN BDES Bachelor of Design HonoursSPECIALTY MINOR IN FILM + THEATREA prestigious program which offers the best design classes from two leading educational design institutions in Canada.

2015- NOW

GEORGE BROWN Interior Design Certicate SPECIALTY RETAIL + HOMESOne of the most comprehensive in Toronto, covering technical skills including AutoCAD, business, drafting & building codes.

DESIGN EXPERIENCE [cont.]

FEB. 2013 - J U L . 2013

RODMELL + CO. Retail Design FirmFREELANCE GRAPHIC DESIGNER Revitalized their company website, manipulated photos, created infographics & motion clips

Conceptualized with creative director for their clients POP & OOH marketing

AUG. 2013-NOW BRIGHT PICS Photography StudioSR.PHOTOGRAPHER + SR.DESIGNER +YEARBOOK SALES REPPhotographer Responsibilities*Promoted to Sr. Photographer within the first year of working* Photograph students in elementary and high schools for their fall, spring, group and graduation photos

trained, developed and mentored jr photographers on company specific technologies and procedures

responsible for bringing schools sensitive information from schools location to head office

DESIGN EXPERIENCE

MAY 2012 - J U L . 2013

ICFFItalian Contemporary Film FestivalJR. GRAPHIC DESIGNER**Promoted from intern to Jr Designer within the first three months* Synergized print department & counselled 5 other designers while completing tight deadlines

Expedited & coordinated projects from concept to execution while innovating layouts for program booklet, flyers, media passes, tickets, etc

Designer Responsibilities*Promoted to Sr. Designer within the first year of working* Engaged in the production stages of the printing & design process

Accelerated the design process for medical alerts & yearbook layouts while maintaining the creative integrity

Taught and guided Jr. Designers how to use equipment Edited & complied final yearbook submissions

Sales Representative Responsibilities Prefered sales rep among clients Efficiently engaged in company communications and client relations, to provide above standard customer service

MY DESIGN EXPERIENCE

NOV. 2010 - N O WWHITELIGHT STUDIO Elizabeth Design ServicesFREELANCE DESIGNERA supportive team player with excellent leadership, strategic planning, organizational, and creative skills. With a proven track record to work in a fast-paced, deadline-sensitive environment. Extensive experience gained in all areas of design, film, and event planning industries. Superb knowledge of all adobe programs (i.e. Photoshop, InDesign, Illustrator, After Effects, etc.) as well as iWork & Office programs (i.e word, pages, powerpoint, keynote,etc) Great work ethic, attention to detail, open-mindedness and passion for creative challenges have been my trademark in every achievement I have succeeded in.

FILM + DESIGNYSDN Co.Create FILM EDITOR + CO-PRODUCERPlay the Walk Exhibit FILM EDITOR + MOTION GRAPHICS PRODUCERFARGO Television Series DVD Featurettes - Season 1POST-PRODUCTION ASSISTANTJenn Fiorentino Music Video Foriegn ConvictionsPRODUCER + DIRECTOR + EDITOR + DIGITAL EFFECTS

DESIGN

La Grotta Restaurant on Main RE-BRAND + MENU DESIGNb espresso barPRINT + WEB DESIGNER + PHOTOGRAPHYONCE Event Planning + InvitationsEVENT CO-ORDINATOR + INVITATION DESIGN

RETAIL EXPERIENCE

JUL. 2007 - JAN. 2009

OLD NAVYClothing Department StoreSALES REP + LOGISTICS + CASHIER Engaged in friendly service & greeted customers. Accurately worked behind the scenes unloading & organizing product with the logistics team.

Assisted in dressing and styling mannequins.

AUG. 2010 - AUG. 2012

LINEA INTIMA Lingere BoutiqueSALES REP + VISUAL MERCHANDISER Presented & sold products to customers while engaging in friendly service.

Ideated the layout of merchandise on floor. Creatively designed the window display.

JUL. 2011 - NOW

LA GROTTA ON MAIN Italian Restaurant HEAD WAITRESS Streamlined the system used to cater parties & events. Managed the restaurant while owner was away. Always served customers with a smile & made sure they were satisfied with their experience.

LIKESDESIGN RELATED

MORNING TEA

TRAVEL

BAKING

FASHIONTV TITLE SEQUENCES

BOOK CLUB

PARTYPLANNING

ECO-FRIENDLY

KNOWLEDGE RELATED

DIY PROJECTS

ALL-STAR FOODIE

HISTORY & CULTURE

MUSICALS& FILM

APPETITE RELATED

MAKING LISTS

whitelights.ca

ELIZABETH VIOLANTESTORY | ENGAGE | SPACE

PORTFOLIO2015

RETAIL SAMPLES RETAIL SAMPLES

b espresso barPRINT + WEB DESIGNER + PHOTOGRAPHY

La Grotta Restaurant on Main RE-BRAND + MENU DESIGNUpdated the logo & menu for a fine dining italian restaurant.My aim was to showcase the uncommon length of logo.

I chose clear and high quality photographs I took to help evoke the simple & modern styling, while revealing the traditional methods & designs of Italian coffee and pastries. I created a simple design that simply reflected the authentic traditional Italian coffee. I apply the same ideals in all other marketing products to keep consis-tent with the brand.

The b and the bean.It all started with a bean.

Coming from an Italian background, Bruno realized that coee in North America was not at the same standards as coee brewed in Europe. Most urbanized coee houses burn there coee, he divulged, but because customers have always had that type of

realized while current coee houses and cafes provided that laid-back environment, they were Americanized and did not have the same feeling as espresso bars in Europe.

So in January of 2004, he opened up his own espresso bar and started to import coee beans directly from Italy as well as the

born.

why b?

Many people believe that it stands for Bruno but in actuality, the

the term barista but it is actually the term that has been used in European espresso bars since the beginning! he stated. Baristas in Italy, were very talented espresso makers and Bruno wanted to pay homage to the people who made espresso bars what they are.

Bruno took his idea and his brand name and went to a design rm.

and the outcome is what you see today.

People believe that Starbucks created

the term barista but it is actually the

term that has been used in European

espresso bars since the beginning.

WRITER WRITER It all started with a bean. Coming from an Italian background, Bruno realized that coee in North America was not at the same standards as coee brewed in Europe. Most urbanized coee houses burn there coee, he divulged, but because customers have always had that type of THE BEGINNINGTHE BEGINNINGThe b and the bean.The b and the bean.The b and the bean.WRITER

RETAIL SAMPLES DESIGN SAMPLESONCE Event Planning + InvitationsEVENT CO-ORDINATOR + INVITATION DESIGN

YSDN: GRAD SHOWEVENT CO-ORDINATOR + DISPLAY As part of the display team for my grad show, I took part in designing the floor plan as well as constructing the A-frames to match the theme of the show.

I designed these invitations for clients that suited their event style. Using colour and typography in order to match the event, made the invitees understand what type of function they were attending.

Fiorentino

JUNE 20TH 2015

ANDREA MARCUS

16TABLE NUMBER

GIUSEPPE & PATRICIAFIORENTINO

16

DESIGN SAMPLES DESIGN SAMPLESTreasure Trove DestinationsBRANDING + WEB DESIGN

FRU | FRU MagazineEDITORIAL DESIGNThe FRU FRU magazine is designed for stylish students who aspire to have it all high grades, social status, good health, great fashion sense, and more but are struggling to manage their time and money. Its purpose is to assist students of all ages keep well under budget while experiencing a well balanced university lifestyle. FRU FRU is also designed as a ip magazine to target both male (FRU guy) and female (FRU gal) students

A luxury travel website for middle-class couples & families who want to go on those amazing vacations but at a discounted price.

HOME LOCATIONS BOOKING ABOUT BLOG

DOMINICAN REPUBLIC MEXICO OTHER LOCATIONSPUERTO PLATA PUNTA CANA

t r e a s u r e T r o v e

MOTION SAMPLES MOTION SAMPLESPlay the Walk Exhibit FILM EDITOR + MOTION GRAPHICS PRODUCER

101+ Tales of Love Title Sequence PRODUCER + DIRECTOR + EDITOR + DIGITAL EFFECTS

Edited and created the end titles for the promo video for an art exhibit at the Gladstone Hotel.

Play the Walk is a story of a neighbourhood played out and retold by those who explore it. At the core of the project, we believe that the city is owned by its people, and anywhere in the city can be a place of gathering, meeting, or play. We want to befriend a neighbour-hood: evolving yet unfamiliar to most of us. So awaken all your senses to play the walk and adventure your way through nooks and crannies of your city.

A television series title sequence based on research about movie morals and the lessons they teach audiences about love.

to veiw it visitW H I T E L I G H T S . C A

to veiw it visitW H I T E L I G H T S . C A

to veiw more visitW H I T E L I G H T S . C A