digital revolution in tourism marketing
DESCRIPTION
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014 - Welcome to Digital Revolution in Internet and Social Media - New Digital Marketing Trends in Tourism - New Technologically Empowered Traveler / Consumer - Power of Word-Of-Mouth and Viral Effect in Digital - Change is Inavitable - Increasing Traveler Expectations - eTourism Innovation - New Tourism - Increasing Resources for Travel Ispirations and Travel Planning - Internet's Effect in Inspiring New Travel - Change in Travel Habits and Behaviors - Comparison Travel Shopping - Use of Multi-Devices in Research, Booking and Check-in - Power of User Reviews and Comments - Loyalty Programs Effect in Tourism - New Demographics of Affluent Travelers - Interest in Untraditional Methods of Lodging and Transportation - Effect of Quality Travel Content, Stunning Visuals and Videos - Social Media Usage of European Travel Market - Local Online Micro-Platforms for Increasing Tourism - Cross-Integration of Social Media Channels - Responsive Platforms Accross all Devices - Instant Mobile Accessibility - Providing Attractive Local Offers, Deals and Experiences - Power of Personal and Friendly Interaction Methods - Hight Effect of 360 Degree Creative Travel Campaigns - Continuous SEO & SEM - User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals - Collecting, Storing and Using Traveler / Visitor Data - Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins - Extensive Use of Maps and Search - Use of QR Codes - Top Citation Sources for Hotels - Digital Marketing Options for Small Businesses based on Cost and Effort Level - Pop Quiz #1: What Are You Selling / Marketing? - Pop Quiz #2: What is the Next Big Thing in New Tourism? - Source Credits for Data UsedTRANSCRIPT
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New Tourism
Turk
ish
Smal
l Hot
els Ass
oc.
29 Ja
n 20
14
by
Köksal Abdurrahmanoğludigitally-enhanced marketer & entrepreneur
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ok
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New Marketing
WOM + Internet
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NEWS
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New
Tourism
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NEWS FLASH!
Technology enables consumers with better travel alternatives causing higher expectations.
Tourism is now more difficult then ever for satisfying high demanding new travelers.
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Half amillionpeople
2014 in sky
Traveling!
click
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In New Tourism
Travelers rely on digital for travel inspiration as well as research and booking.
Travelers are increasing their enrollment in loyalty programs impacting their likelihood to book.
Travelers comparison shop for travel, and anticipate shopping around more in the next year.
Travelers move across devices for all types of travel activities, from research to booking and check-in.
Usage of user comments and online travel videos is increasing among travelers.
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MustTrends
TourismMarketing
Micro online-platforms with up-to-date local info and lifestyle content with extensive use of visuals and videos.
More personal content and friendly interaction with user recommendations and reviews.
Deep and cross-integration with multiple Social Media channels.
Full responsive across all devices and instant mobile accessibility.
Attractive local offers, unique deals and memorable experiences.
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MustTrends
TourismMarketing (cont.)
Creative 360 travel campaigns with attractive incentives.
Extensive use of maps and comprehensive search.
Continous SEO & SEM and cross-integration with multiple Social Media channels.
User registrations and subscriptions for periodic newsletters and instant deals.
Instant visitor assistance via online chat.
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click
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click
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What's a Citation?Citations are thought to be important for ranking in Google's local search results, so the more of them you have from quality sources, the better your business is likely to rank. Submitting your business to the sites on this page is likely to improve your rankings.
click
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What are youselling/marketing?
Quiz #1pop
A > -----------
B > -----------
C > -----------
D > -----------
E > -----------
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What will be the “Next Big Thing”in New Tourism?
Quiz #2pop
A > -----------
B > -----------
C > -----------
D > -----------
E > -----------
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credits…Think Insights by Google
Digital Tourism Think Tank by YAHOO
GetListed.org
Australian Tourism Data Warehouse
The Guardian
Erik Qualman (Vimeo)
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contact...Köksal Abdurrahmanoğ[email protected]
www.about.me/koksal
AlohaVentures.com
Istanbul.com
Adinteractive.com.tr
Cityberry.com
KadınKuaförü.com
View Presentation atwww.SlideShare.net/koksal_a