digital savvy women pharma pioneers

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SHOW SUPPORT: BRING THEM INTO THE FOREFRONT! DIGITALLY SAVVY* WOMEN IN PHARMA * Experienced, Knowledgeable, Well-informed, Pioneering Pharmaguy’s personal list as of 18 Jan 2016.

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Page 1: Digital Savvy Women Pharma Pioneers

S H O W S U P P O R T : B R I N G T H E M I N T O T H E F O R E F R O N T !

DIGITALLY SAVVY* WOMEN IN PHARMA

* Experienced, Knowledgeable, Well-informed, Pioneering

Pharmaguy’s personal list as of

18 Jan 2016.

Page 2: Digital Savvy Women Pharma Pioneers

W H E N W I L L T H E Y B R E A K T H R O U G H T H E G L A S S C E I L I N G ?

WOMEN INSIDE PHARMA

Source: http://sco.lt/8jA5Y1

Page 3: Digital Savvy Women Pharma Pioneers

W H E N W I L L T H E Y B R E A K T H R O U G H T H E G L A S S C E I L I N G ?

WOMEN INSIDE PHARMA

Average Income of Pharma Sales Reps by Gender

Source: http://sco.lt/56b613

Page 4: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

PATRICIA ALVES, BI

Patricia Alves is Social Media Community Manager at Boehringer Ingelheim where she manages the company’s global/corporate social media channels. She and her colleagues received the 2014 Pharmaguy Pioneer Award; http://bit.ly/PGSM2014 Read this article: “How to Host a Successful Pharma TweetChat”; http://bit.ly/pmn130603p Patricia uses the @PatriciaFAlves Twitter handle.

Page 5: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

SAIDAT AMIRKHANOVA, ABBOTT

Saidat Amirkhanova is leading the digital marketing work for Abbott diabetes care EMEA. Prior to that she was Digital Communications Director at Sanofi-Aventis. Listen to this podcast: “Bridging the EU Pharma-Digital Agency Divide”; http://bit.ly/PMT183sa Saidat uses the @Amirkhanova Twitter handle.

Page 6: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

SHONA DAVIES, MSD

Shona Davies is Communications & Programme Leader, MSD. Shona is responsible for Univadis, which is part of Aptus Health – a physician portal owned by Merck & Co., Inc./MSD. Listen to this podcast: “What is Univadis?”; http://bit.ly/pmtalk203 Shona uses the @ShonaLDavies Twitter handle.

Page 7: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

JESSICA FEDERER, BAYER

Jessica Federer is Leading Digital Development at Bayer in Germany. Jessica is a self-proclaimed “science nerd” and wonders who will be the first female CEO in Big Pharma. Read more about that here: http://sco.lt/7OfnzF Jessica uses the @jjfeds Twitter handle.

Page 8: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

LISA FLAIZ, JANSSEN

Lisa Flaiz is Digital Thought Leader at Janssen. Lisa helped Janssen to leverage online influencers and to create compliant AND compelling online communities. She recently launched the Joint Decisions Facebook discussion page: http://bit.ly/jdbylf Lisa uses the @pharmaFlaiz Twitter handle.

Page 9: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

JACLYN FONTEYNE, BI

Jaclyn Fonteyne is a Social Media Specialist at Boehringer Ingelheim. She and her colleagues received the 2014 Pharmaguy Pioneer Award; http://bit.ly/PGSM2014 Read this article: “How to Host a Successful Pharma TweetChat”; http://bit.ly/pmn130603p Jaclyn uses the @jackiefonteyne Twitter handle.

Page 10: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

LAURA KOLODJESKI, SANOFI US

Laura Kolodjeski is Director, Digital Strategy & Operations at Sanofi US. She and her colleagues received the 2012 Pharmaguy Pioneer Award; http://bit.ly/PGSM2012 Listen to this podcast: “Diabetapedia: ‘Google’ for Diabetes”; http://bit.ly/PMT165Laura uses the @lkolodjeski Twitter handle.

Page 11: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

JOAN MIKARDOS, SANOFI US

Joan Mikardos is Senior Director, Head Digital Intelligence & Connected Marketing at Sanofi US. She and her colleagues received the 2012 Pharmaguy Pioneer Award; http://bit.ly/PGSM2012 See the video: “Sanofi Accepts Pharmaguy’s Social Media Pioneer Award”; http://bit.ly/1OHHLeN Joan uses the @jmikardos Twitter handle.

Page 12: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

AMBRE MORLEY, NOVO NORDISK

Ambre Morley is Senior Director, Product Communications at Novo Nordisk where she is responsible for the entire diabetes, obesity and BioPharm portfolio of products in the U.S. Listen to this podcast: “Novo Nordisk's Race With Insulin Campaign; It’s Not Just About Twitter”; http://bit.ly/PMT087am Ambre uses the @ambremorley Twitter handle.

Page 13: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

TRISH NETTLESHIP, UCB

Trish Nettleship is Global Director Multichannel Marketing at UCB. Trish’s role at UCB is to create a social media center of excellence to support UCB on a global scale. Read this article: “Active Social Media Listening”; http://bit.ly/soccat-listen Trish uses the @trishnet Twitter handle.

Page 14: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

STEFANIA NICASTRO, ROCHE

Stefania Nicastro is an eMarketing and Social Media Specialist at Roche Italy. She was a member of the Roche team that received the 2013 Pharmaguy Pioneer Award: http://bit.ly/PGSMA4annouce Stefania uses the @nickyste Twitter handle.

Page 15: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

AMY O’CONNOR, ELI LILLY

Amy O’Connor leads the Digital & Social Media Communications team at Lilly. Amy spearheaded the development of LillyPad, her company’s corporate blog. Read this article: “Eli Lilly's LillyPad Blog: To Whom Does It Speak?”; http://bit.ly/lillypadspeak Amy tweets using the @LillyPad Twitter handle.

Page 16: Digital Savvy Women Pharma Pioneers

M A N Y P R E V I O U S LY W O R K E D I N S I D E P H A R M A

WOMEN PHARMA DIGITAL CONSULTANTS, AUTHORS, ANALYSTS,

ENTREPRENEURS, ETC.

Page 17: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

LETIZIA AFFINITO, AUTHOR

Letizia Affinito has more than twenty years of experience in strategic healthcare marketing communica-tions. She also is Adjunct Professor at St. John's University. Her education includes the Executive Program in Digital Marketing at Harvard Business School and the Young Managers Executive Program at INSEAD. Letizia and I co-authored the book Socialize Your Patient Engagement Strategy: http://bit.ly/pharmaguybook Letizia uses the @laffinito Twitter handle.

Page 18: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

WENDY BLACKBURN, CONSULTANT

Wendy Blackburn is the Executive VP of Intouch Solutions. She has a passion for digital marketing done well - especially social media. Listen to this podcast: “Avoid the Pitfalls and Pratfalls of Social Media”; http://bit.ly/PMT084wb Wendy uses the @WendyBlackburn Twitter handle.

Page 19: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

SILJA CHOUQUET, CONSULTANT

Silja Chouquet is the owner and CEO of whydot GmbH, an agency specialized in social media consulting, coaching and training. Her fields of expertise are the creation of patient-focused social media communications and marketing campaigns. Listen to this audio snippet: “Appropriate Use of Twitter by Pharma”; http://bit.ly/1MICiwX Silja uses the @whydotpharma Twitter handle.

Page 20: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

MEG COLUMBIA-WALSH, MENTOR

Meg Columbia-Walsh is Global Lead Digital Transformation, Healthcare at Cognizant. Meg was Founder and CEO of Inverse Mobile, a preferred Facebook healthcare agency. Read “A Mentor's Advice: Ditch Your Labels”; http://bit.ly/megditchlabels Listen to this podcast: “Mobilizing Your Digital Assets”; http://bit.ly/PMT138mw Meg uses the @mcolumbiawalsh Twitter handle.

Page 21: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

ZOE ELLIOT DUNN, CONSULTANT

Zoe Elliot Dunn is Principal at Hale Advisors, Inc. Zoe is the co-chairperson of the Digital Pharma West conferences and regularly speaks at pharmaceutical and healthcare conferences about social media. Listen to this audio snippet: “Share Your Social Media & Mobile Success Stories”; http://bit.ly/zoesnippet Zoe uses the @zdunnhealth Twitter handle.

Page 22: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

LEIGH FAZZINA, CONSULTANT

Leigh Fazzina is Principal of Fazzina & Co. Communications Consulting, Inc. Leigh has been developing and implementing integrated internal and external PR and social media communications for years. Listen to this podcast: “Improve Your Social Media Listening Skills”; http://bit.ly/PMT230 Leigh uses the @LeighFazzina Twitter handle.

Page 23: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

ALEXANDRA FULFORD, CONSULTANT

Alexandra Fulford is a Digital Strategy and Social Media consultant in the pharmaceutical and healthcare industry. Alexandra also loves dogs and cats and supports animal rescue. Listen to this podcast: “Social Media for Pharma C-Suite Dummies” http://bit.ly/PMTalk196 Alexandra uses the @pharmaguapa Twitter handle.

Page 24: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

OXANA KOLOSOVA, IVRACH.COM

Oxana Kolosova is Managing Partner at iVrach.com, which is a professional network for Russian-speaking physicians that brings together doctors from Russia, Ukraine, Belarus and other 25 countries. Listen to this podcast: “Social Media Glasnost Comes to Russian Physicians”; http://bit.ly/PMTalk180 Oxana uses the @OxanaKolosova Twitter handle.

Page 25: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

SABINE KOSTEVC, SYNGENTA

Sabine Kostevc is Head of Online Engagement at Syngenta, an agriculture technology company. Prior to that, Sabine was Head of Corporate Internet and Social Media at Roche, where she developed the Roche social media guidelines. Read this article: “Digital Pharma Is Alive and Well in Europe!”; http://bit.ly/pmn9802p Sabine uses the @skoko Twitter handle.

Page 26: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

ESTHER-KRISTIN LATHER, CONSULTANT

Esther-Kristin Lather is a free-lance consultant, working at the intersection between pharma and startups. She was the Program Manager of the Bayer Grants4Apps Acceler-ator program in 2015. Read “Bayer’s Grants4Apps: An accelerator run by a pharma company”; http://sco.lt/6QbQi9 She and her colleagues received the 2015 Pharmaguy Pioneer Award; http://bit.ly/PGpioneer

Page 27: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

MONIQUE LEVY, CUSTOMER STRATEGY

Monique Levy is Senior Vice President, Head of Customer Strategy and Value Delivery, at PatientsLikeMe. Monique designed and managed the eDiets online community in 2000 and serves on the Google Health Advisory Board. Listen to this podcast: “The Changing Pharma eDetailing Landscape”; http://bit.ly/PMT147ml Monique uses the @monlevy Twitter handle.

Page 28: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

EILEEN O’BRIEN, STRATEGIST

Eileen O’Brien is Healthcare Social Media & Engagement Leader at Twist Mktg, a W2O Company. Eileen was one of the original “Pharma Social Media Crips”; http://bit.ly/smcrips Listen to this podcast: “How to Score With Women (as a Marketer) via Social Media”; http://bit.ly/PMT152pmn Eileen uses the @eileenobrien Twitter handle.

Page 29: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

PREETI PINTO, REGULATORY CONSULTANT

Preeti Loyalka Pinto is Principal at Preeti Pinto Consulting, LLC. She was previously Head of Regulatory Affairs at AstraZeneca and often spoke about social media regulatory issues at industry conferences.Read the article: “New Social Media Regulatory Framework”; http://bit.ly/soccat019

Page 30: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

DENISE SILBER, DOCTORS 2.0 & YOU

Denise Silber is the founder of the acclaimed Doctors 2.0 & You conferences and she was awarded the French Legion of Honor for her work in bringing communities together worldwide. Denise and I were Internet Healthcare Coalition board members back in 2000 when we worked together to develop the “eHealth Code of Ethics”: http://bit.ly/eHealthCode Denise uses the @health20Paris Twitter handle.

Page 31: Digital Savvy Women Pharma Pioneers

2016. PharmaGuy.com. All rights reserved.

Women Pharma Digital & Social Media Pioneers

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