Digital Scavenger Hunt TO UNCOVER OUR 2014-15 MASTERWORKS SEASON

Clue

Soundtrack to

the mouse’s

worst

nightmare.

+40°42'6.00", -110°54'15.00"

Answer

Mussorgsky: “Night on Bald Mountain”

An arrangement of Modest Mussorgsky’s work, “Night

on Bald Mountain,” obtained iconic exposure in the

1940s Walt Disney animated film Fantasia. It was

depicted in the first clue in our scavenger hunt with

the dark winged demon from the movie.

The GPS coordinates referred to Bald Mountain, UT –

another additional hint at the title of the selection.

Clue Вы должны

подобный эта

гостевой пианист

слишком

Dieser Komponist begann sein Werk, für

dieses Klavierkonzert im Jahre 1878 und

beendete es 1881. Es wurde dem Lehrer

des Komponisten Eduard Marzsen

gewidmet. Uraufgeführt wurde das Stück

am 9. November 1881, den Solopart

spielte selbst der Komponist. Und wurde

sofort ein großer Erfolg.

Answer Brahms Piano Concerto No. 2 with

guest pianist Yefim Bronfman

We teased with an icon of Facebook along with “You

should LIKE this guest pianist too” in Russian to hint at

guest pianist Yefim Brontman’s heritage. We also “liked”

him on Facebook.

On Facebook, a post in German described the piano

concerto with a photo of Brahms: “This piano concerto

was started in 1878 and completed in 1881. It is

dedicated to the composer’s teacher Eduard Marxsen.

The premiere was on November 9, 1881, with the

composer as soloist, and was an immediate success.”

Clue

#newcommission

+ +

Answer

Augusta Read Thomas: EOS world premiere

commissioned by Utah Symphony

Three photos represented the composer’s full name

visually. Hashtag #newcommission signified Utah

Symphony’s commission of her new piece, EOS.

• The logo for Augusta National Golf Club, the site of

the Master’s Golf Championship.

• The photo of reeds represented the composer’s

middle name, “Read”.

• The photo of Thomas Edison led searchers to

“Thomas”, her last name.

“Fun. I learned along the way. It will be an

exciting season, whether my answers are

right or wrong. LOL and OLO”

“What a great way to promote the upcoming

season! So much fun! Thank you!”

“It wasn't an easy scavenger hunt but I

definitely enjoyed figuring out answers and

learned a lot more about composers and

classical pieces. Very excited about 2014-

2015 season of Utah Symphony! Keep up the

good work!”

“I really enjoyed this contest. I almost think

some of the clues could have been a little

tougher! ;)”

“Good job, all! This turned out well.”

Based on this, 2014-15 is going to a

great year. I look forward to hearing

the entire schedule.

Results

Total entries: 114

Entries with perfect scores: 5

Avg. number of correct answers: 5

Media Press Conference TO ANNOUNCE OUR MIGHTY 5 TOUR TO SOUTHERN UTAH

Our objective was to

garner media attention

for the public

announcement the Utah

Symphony's Mighty 5

Tour to southern Utah,

where the full orchestra

will perform four free

outdoor concerts against

the backdrop of Utah's

five national parks --

collectively known as

"The Mighty 5".

Objective

Create a

compelling

media invitation

that enticed

media to attend

the press

conference but

didn’t give away

what the

announcement

was about

Invitation

Find an

unexpected

venue to host the

announcement

that reflected the

nature of our tour

Venue

Build an event day

agenda that factored in a

number of key voices for

media to present a multi-

faceted “full story” and

that also contained an

entertaining “hook” with

visuals, audio and other

elements that would play

well to rebroadcast on

television, radio and print

photos.

Agenda

Stage the event with

appropriate visuals

and flow of traffic to

maximize the

message – that our

Mighty 5 Tour was in

partnership with the

Utah Office of

Tourism against the

backdrop of Utah’s

five national parks.

Staging

We partnered with a well

known indoor climbing

gym to host the event. A

reed trio from the

orchestra performed as

professional climbers put

on a demonstration as

our key speakers

presented the tour and

recognized sponsors to a

packed audience of

media and donors.

Execution

Media values: $50,000+

Viewership: 255,000+

Overall investment: $1,500

Results