digital signage expo

IT ON

Register Online TODAY!www.digitalsignageexpo.net

February 24-26, 2009Las Vegas Convention Center

NEWFOR

2009!

co-located with:

SHOWSIN ONE!3

GO ... GAIN ... GROW

Three Shows in One!

1Register TODAY: www.digitalsignageexpo.net

Digital Signage Expo, co-located with Interactive Technology Expo and the Out-of-Home NetworkShow, is the world's largest annual international trade show and conference dedicated to digitalsignage, interactive technology and Out-of-Home networks in retail, hospitality, financial,transportation and public spaces. It is where the industry’s leaders GO to network and nurturebusiness relationships, GAIN business insights and new product ideas, and GROW their brandsand bottom lines.

Digital Signage Expo is also one of the fastest-growing shows in the country, and we haveplenty of NEW features in store for 2009:

• 30 educational seminars in six tracks• Two Keynote Breakfasts• Over 150 exhibitors (exhibit hall open two full days)• NEW Out-of-Home Network Show• NEW Full Day Pre-Show Conference: Content Day • Guided Digital Signage Tour through Las Vegas • NEW Digital Signage Certified Expert Program• NEW Full Day Pre-Show Conference: Revolutionizing Interactive Marketing in

Public Spaces with Mobile and Gestural Digital Signage • New Products Pavilion — be the first to see the industry's latest ideas and offerings!• NEW Content Pavilion — your one-stop source for content producers• Real world case studies covering major business sectors — FREE to event attendees!• NEW International Pavilion hosting exhibitors from around the globe• 5th Annual Awards Reception• And many more networking opportunities!

REGISTER TODAY at www.digitalsignageexpo.net to join this exciting event!

Sincerely,

Chris GibbsExecutive Vice President

• Advertising Agencies• Advertising and Marketing• Architects and Designers• Arenas• Banking and Financial• Brands• Casinos and Hotels

• Education/Universities• Entertainment/Theme Parks• Government Facilities• Healthcare Facilities • Hospitality/Restaurants• Houses of Worship• Museums

• OOH and Private Networks• Public Buildings• Retail Stores• System Integration/AV

Integrators• System Installation• Transportation Venues

WHO SHOULD ATTEND?Professionals in the following industry sectors attend our show:

http://www.digitalsignageexpo.net


Thanks to Our Sponsors

2 Complete DETAILS: www.digitalsignageexpo.net

Presenting Sponsor:

Conference Sponsor:

Gold Sponsors:

Media Sponsors:

Silver Sponsors:

Association Sponsors:


Contents


Three Shows in One ........................................................................................1

Our Sponsors ..................................................................................................2

Pre-Show Events ..........................................................................................4-9Content Day – Full Day ConferenceLive Installation Tour of Las VegasDigital Signage Expert Certification ProgramMobile & Gestural Digital Signage – Full Day Conference

NEW for 2009 ..........................................................................................10-13Out-of-Home Network ShowInternational PavilionContent PavilionContent Competition & AwardsApex Awards

Interactive Technology Expo ..........................................................................14

Annual Awards Reception ..............................................................................15

Exhibitors ......................................................................................................16

Event Schedule ..............................................................................................17

Keynote Speakers......................................................................................18-19

Educational Seminars................................................................................20-25

Educational Conference Grid & FREE Workshops ....................................26-27

New Products Pavilion ..............................................................................28-31

Registration & Hotel Information ..............................................................32-33


Pre-Show Events


Content Day: Creating Compelling ContentFull Day Conference • Tuesday, February 24

Content is king! Your digital signage or interactive technology program needs to attract, captivate and inform. Learn how to do that from experts who have created winning solutions.

Schedule8:00 a.m. - 9:00 a.m. Continental Breakfast and Networking9:00 a.m. - 10:00 a.m. Interpreting a Creative Brief: Many Views, Many Methods10:00 a.m. - 10:10 a.m. Break10:10 a.m. - 11:00 a.m. Planning the Digital Path to Purchase11:00 a.m. - 12:00 p.m. 7 Proven Strategies for Better Digital Signage Results12:00 p.m. - 1:00 p.m. Lunch and Networking1:00 p.m. - 1:45 p.m. Creating Unique Content for Competitive Differentiation1:45 p.m. - 2:20 p.m. Emerging Media Technology Case Study: The AT&T Experience Table2:20 p.m. - 2:30 p.m. Break2:30 p.m. - 3:15 p.m. How to Develop a Great Creative Strategy3:15 p.m. - 4:30 p.m. Content Standards Discussion: The Why, the How and the When4:30 p.m. - 5:00 p.m. Usage Rights Panel

Interpreting a Creative Brief: Many Views, Many MethodsIn this session, four firms will share their creative interpretation of a digital signage creative brief in a retail and public space setting for an exciting new Samsung product.

JIM KEALYCreative Director/ Principal2Hemispheres

GARY HALPINPresidentAgency225

JUDIE STILLMANEVP, Sr Creative DirectorBeantown Productions

Planning the Digital Path to PurchaseToday's multi-channel merchant needs to communicate withcustomers everywhere: at home, on the go and in the retail environment. Our digital media experts will share best practicesfor out-of-home network buys.

MARK ZWICKERVP Business Dev.St. Joseph Content

MICHAEL CHASEVP of CreativeSt. Joseph Content

7 Proven Strategies for Better Digital Signage ResultsExplore issues like visual design, copy writing, screen placement and store integration as WireSpring's Bill Gerba reviews tried-and-true methods for making content and building networks that can't be ignored.

BILL GERBACEOWirespring

JASON REDMONDManager, Marketing CommunicationsSamsung Electronics America



Creating Unique Content for Competitive DifferentiationDigital Out-of-Home holds many opportunities, but within retail, it is critical to utilize it for unique, compelling customer experiences. Hear insights from an industry leader on how to dothis successfully — and why it creates competition that’s goodfor all of us!

LAURA DAVIS TAYLORPrincipalRetail Media Consulting

Emerging Media Technology Case Study: The AT&T Experience TableAs new technologies emerge for consumer experience, new opportunities and challenges come with them. Hear from theleaders of the AT&T Microsoft Experience Table project on the realities and best practices for activating a never-before-seentechnology.

ANDREW P. AUSTIN Director, Customer ExperienceAT&T

KATHERINE BUTTLERSr Account DirectorAvenue A/Razorfish

Content Standards Discussion: The Why, the How and the WhenCreating standards for our industry is one of the most important barriers to growth. Find out why this needs to happen and how to get involved to make it a reality.

LOU GIACALONE, JR.SVP DigitalTitan Outdoor

JEFF PORTERExec. VP, Experts GroupScala

LISA KATZVP Business Dev.MaxMedia Design

Usage Rights PanelAnother important issue holding back our ability to streamlinecontent development is the proper facilitation of usage rights. Our legal expert will share what you need to know and how to set up a process that works!

TIFANIE JOUDEHPartnerMindFusion Law, LLP

MYCHAL WILSONPartnerMindFusion Law, LLP

How to Develop a Great Creative StrategyFind out the true “DNA” of your digital sign, and how to design the right programming and creative strategy to fit your environment.

PHILIP LENGERPresident & FounderShow & Tell


Pre-Show Events


Las Vegas Live Installation Tour9:00 a.m. – 1:00 p.m. • Tuesday, February 24

Last year’s Digital Signage Tour of Las Vegas was a sell-out, with 150 participants filling three coach buses! The tour received rave reviews from participants for both the quality of the installations and the insights shared by their creators.

The tour in 2009 will be new and even more exciting as we show you live examples of deployments such as hospitality, retail, casino, service sector and public spaces throughout the city of Las Vegas. You’ll learn how these real-world applications have transformed these selling and information environments from the people who designed and installed them. Watch customers react and interact with the new technologies and experience these major developments yourself!

Digital Signage Association Meeting*9:00 a.m. – 5:00 p.m. • Tuesday, February 24

9:00 a.m. – 12:00 p.m. DSA Advisory Board Meeting12:30 p.m. – 1:30 p.m. User/DSA Board Member

Luncheon ($40)Users will have the opportunity to meet the DSA Advisory Board and network with other users.

1:30 p.m. – 4:00 p.m. User-Only Forum (See description)4:00 p.m. – 5:00 p.m. DSA Membership Meeting (open to

all members and prospects)5:00 p.m. – 6:30 p.m. DSA Reception

($25/members; $50/non-members)

The User-Only Forum will allow digital signage usersfrom all sectors to come together to speak openly andlearn from one another. Facilitated by experienced users,the forum will start with the basics, hear case studies andrapidly move to advanced issues all users must address.All attendees will be qualified (no vendors allowed). Attendees, if they are not already a member, will receivea complimentary one-year membership in the Digital Signage Association as well as the latest Best Practicesfor Digital Signage Content.

*The Digital Signage Association is an independent organization and is not affiliated with Digital Signage Expo.



NEW!Digital Signage Certified Expert Program8:00 a.m. – 5:00 p.m. • Tuesday, February 24

Brawn Consulting, an audiovisual consulting, educational development, and marketing firm,based in Vista, CA., in conjunction and cooperation with the commercial AV industry, hasfounded an industry wide organization called the Digital Signage Experts Group. This group isdedicated to providing education and certification programs for the complex digital signage industry, and the technologies driving it. The heart of the organization is a one-day digital signage certification — the Digital Signage Certified Expert (DSCE) program — which DigitalSignage Expo is pleased to offer before our 2009 show. The newly created Digital Signage Experts Group is an impartial and agnostic standards body offering the DSCE certification to the industry as a whole. The DSEG is advised by a council of manufacturers, distributors, software providers, and content creators. There will be a technical version and a sales version of the certification. The course will cover the following areas of concentration:

1. An overview of digital signage along with the individual segments that make up the industry.

2. An overview of the digital signage marketplace3. Understanding the digital signage customer4. The fundamentals of digital signage system design5. Digital signage hardware6. Networks7. Digital signage software8. Content 9. Fees and Service models10. Digital signage ROI11. Selling value in digital signage

Participants will complete a test at the end of the course to earn the DSCE certification.

Alan C. Brawn CTS, ISF, ISF-C, DSCE, Principal & Co-Owner, Brawn ConsultingA 20+ year veteran of the AV industry, Alan was formerly President of Telanetix and previously National Business Development and Product Marketing Manager, Pro AV Group, Samsung Electronics. He is a recognized author for leading AV industry magazines and newsletters, includingSystems Contractor News, Digital Signage Magazine and Rental & Staging. Brawn is an ImagingScience Foundation Fellow and the Managing Director of ISF Commercial. He was the recipient of thePro AV Hall of Fame recognition from rAVe in 2004.

Jonathan Brawn, CTS, ISF, ISF-C, DSCE, Principal & Co-Owner, Brawn ConsultingJonathan Brawn is a principal of Brawn Consulting. Prior to this, he was Director of Technical Services for Visual Appliances, an Aliso Viejo CA based firm that manufactures ZeroBurn plasmadisplay technology. Jonathan has extensive experience in AV systems design and integration, as wellas expertise in the creation of educational development programs. He is a founding director of ISFCommercial, a display calibration and certification standards body, and a founding member of TheDigital Signage Experts Group.

Speakers:

[ ]For a complete outline of the course,visit www.digitalsignageexpo.net

DETAILS



Pre-Show Events


NEW!Revolutionizing Interactive Marketing inPublic Places: The Mobile and GesturalDigital Signage ImperativeFull Day Conference • Tuesday, February 24

Interaction with digital signage through mobile phones and gestures is dramatically transformingexperiential marketing. This conference focuses on leading-edge strategies for exploiting themyriad marketing opportunities mobile and gestural signage offer, underlined by case studies oftop innovators in the field. Join us in a groundbreaking exploration of the future of interactivemarketing in public places!

Schedule

8:00 a.m. - 9:00 a.m. Continental Breakfast and Networking9:00 a.m. - 9:30 a.m. Introduction9:30 a.m. - 10:45 a.m. Generating Brand Power with Mobile and Gestural Digital Signage - Part I10:45 a.m. - 11:00 a.m. Break11:00 a.m. - 12:15 p.m. Generating Brand Power with Mobile and Gestural Digital Signage - Part II12:15 p.m. - 1:15 p.m. Lunch and Networking1:15 p.m. - 2:30 p.m. Social Networking and User-Generated Content: Expanding the Mobile

Digital Signage Footprint and Giving Users the Platform2:30 p.m. - 2:45 p.m. Break2:45 p.m. - 4:00 p.m. The Wide Angle Future of Mobile and Gestural Digital Signage4:00 p.m. - 5:00 p.m. New Content Models for Mobile and Gestural Digital Signage

Generating Brand Power with Mobile and GesturalDigital Signage (Part I & II)Learn how to best exploit marketing opportunities offeredby mobile and gestural signage through case studies ofmajor brands leveraging that signage to boost productawareness and sales. Such brands include Vodafone,Coca Cola, Adidas, Bank of America and Subway. Gaininsight into properly aligning marketing goals with theuse of mobile and gestural signage, achieving optimalpromotion for that signage, and effectively integratingmobile signage in broader mobile marketing campaigns.

BILL YACKEYEditorDigital Signage Today

JEREMY LOCKHORNDir. of Emerging Media &Video InnovationAvenue A/Razorfish

MIKE RIBEROCEOReactrix

DAN ALBRITTONCTOMegaPhone

MARTA VIEIRADir. Bus. Dev. & OperationsYdreams

DEAN MACRIFounder, CEOCielo Mobile



The Wide Angle Future of Mobile and GesturalDigital SignageDramatic technological change is opening up broad newvistas for mobile and gestural digital signage. Panelists at this session will assess the impact of key technologicaldevelopments on the future of gestural and mobile signage,including the convergence of mobile and gestural signage,3D depth sensing, multi-touch interactivity, force feedback,narrow targeting via facial recognition, and holographics.

LYLE BUNNPrincipal & Strategy ArchitectBUNN Co.

JEREMY LOCKHORNDir. of Emerging Media &Video InnovationAvenue A/Razorfish

VINCENT JOHN VINCENTPresidentGestureTek

GREG ADELSTEINPresidentiGotcha Media

New Content Models for Mobile and Gestural Digital SignageWhat kind of content is best suited to marketing-orientedmobile and gestural signage, and what are the best ways topresent that content? How can you best develop games formarketing purposes with mobile and gestural signage? Howcan new interfaces be harnessed to create compelling newexperiences for gestural signage? Leading developers offertips on winning content strategies.

JURY HAHNCCOMegaPhone

MARTA VIEIRADir. Bus. Dev.& OperationsYdreams

Social Networking and User-Generated Content:Expanding the Mobile Digital Signage Footprintand Giving Users the PlatformA key focus of this session will be the integration of mobile, Internet, and out-of-home elements, which allowsfor the development of powerful marketing campaigns.Panelists will highlight effective strategies for harnessingsocial networking and user-generated content throughmobile signage to generate promising new business andpromotional opportunities and reach new audiences.

BILL GERBACo-Founder & CEOWireSpring Technologies

JAY PATELCo-Founder & PresidentBlueFire Digital

STEPHEN RANDALLFounder & CEOLocaModa, Inc.

Photo: ADFLOW Networks


NEW for 2009!


Your Gateway to Non-traditional Media

The out-of-home networks market is growing roots in the media landscape and attracting the attention of brand marketers and ad agencies nationwide. The situation demands a face-to-face showcase and information source for these executives to learn about and search for non-traditional media that supports their advertising and marketing goals.

That’s why we developed the Out-of-Home Network Show.

Co-located with Digital Signage Expo and Interactive Technology Expo, this unique show offersbrand marketers and ad agency professionals the chance to speak personally with a wide varietyof out-of-home network representatives and developers — in one place. Plus, the Out-of-HomeNetwork Show will be supported by our renowned conference program and on-floor workshops.

It’s an exceptional opportunity to gain insight into this increasingly important media platformand become better informed to address client needs.

Photo: CARE Media Holdings Photo: Real Digital Media


Headline Here


International Pavilion

Photos (this page): Scala Inc.

The digital signage and interactive technology industry is more global than ever before, so we’regoing to bring the world to you with a unique International Pavilion.

This special section of the show floor will showcase technology and solutions exhibitors fromaround the world, giving you a truer world-view of the resources that are available to you.

Be sure to schedule a visit to this new and unique pavilion!


NEW for 2009!


A special section of the Digital Signage Expo show floor has been organized to showcase content producers, giving you a fast and easy way to meet and consult with leading resources,including content providers from Hollywood and network/cable TV.

Content Pavilion exhibitors will present overviews of their ideas and capabilities in the on-floorContent Theater located within the pavilion. These presentations will be scheduled every hourand are free to attendees on a first-come, first-served basis.

Visit the Content Pavilion and listen to the presentations in the Content Theater — you’ll come away with the knowledge and contacts you need to acquire compelling content for your program!

Content Pavilion

On-floor Content Theater offerseasy access to FREE content

provider presentations![ ]



Digital Signage Expo is conducting a 2009 Content Awards competition. We’re gathering nominations of world-class content from around the globe which will be judged by a consumer panel on both creativity of the content and effectiveness in achieving its intendedcommunications goals.

The 2009 Content Awards will be presented toaward winners at our annual awards reception on Wednesday, February 25, 2009. The receptionhours are from 5:00 p.m. to 7:00 p.m. The reception is free to all attendees and exhibitors.

We will be showcasing all of the entries on special screens at the Digital SignageExpo booth on the show floor. Come feast your eyes on all of the great digital signage and interactive technology content entries Wednesday and Thursday during regular show hours.

Each year, Digital Signage Expo scours the globe for the very best digital signage, interactivetechnology and out-of-home network installations. Award nominees are judged by our panel of experts for uniqueness, overall design and implementation, and you will be able to see all of thenominee entries at the Digital Signage Expo exhibit on the show floor during regular show hours.

Find out who the 2009 Apex Award winners are during our annual awards reception on Wednesday, February 25, 2009, from 5:00 p.m. to 7:00 p.m.

Join us for this networking event! The reception is FREE to all attendees and exhibitors.

Content Competition: Award Winners on Display

APEX Awards

CONTENT awar

d


Interactive Technology Expo


You can get more than just a feeling for the newest interactive technologies at the InteractiveTechnology Expo, which is co-located in the same exhibit hall as Digital Signage Expo and theOut-of-Home Network Show. The Interactive Technology Expo features exhibits such as self-service and kiosk technology, large and small touch-screen technology and RFID technology.

Don’t wait to hear about the newest interactive products, experience them yourself.

Get in Touch with Interactivity!

[ ] Photos (this page): Wireless Ronin Technologies


Annual Awards Reception


Join your colleagues for a FREE cocktail reception at the Las Vegas Convention Center!

Be on hand for the presentation of the 2009 Apex and Content awards, both exclusiveDigital Signage Expo awards programs. See which applications and content productionswere singled out for special recognition by our awards panels and enjoy some social networking at the same time.

Your show badge is all you need to attend this reception.

Top Honors Revealed, Plus Networking5:00 p.m. – 7:00 p.m. • Wednesday, February 25

[

]

CONTENT awar

d


Exhibitors


3M3M Touch SystemsAccelerOpticsAccuWeather, Inc.Adder CorporationADFLOW NetworksAdMart Custom SignageAdvantechAEI ComponentsAerva, Inc.AGN Professional (AGNPRO)AkiraALIOSCOPYAllure Global Solutions Inc.AMXArbitron, Inc.Atdec Pty Ltd.Aurora Multimedia CorporationAvant X TechnologiesAvocent AXIOMTEK Display SolutionsBarix Technology, Inc.BeantownBlack BoxBlue Pony DigitalBOSER TechnologyBroadSign International Inc.Cables To GoCaltron Industries, Inc.Capital Networks CARE Media Holdings Corp.Celergy Networks Inc.Channel MChief Mfg.ChyronC-narioContemporary ResearchDakota AudioDelphi Display SystemsDelta Electronics, Inc.DFI TechnologiesDIGICHIEFDigital Display GroupDigital Media SolutionsDigital Signage AssociationDisplay DevicesDT ResearchDynamax Technologies LLCDynaScan 360DynasignEcast NetworksElectrograph SystemsElectrosonicEnQiiEnseo Inc.

ExhibioExtron ElectronicsEyeplayFairfield Displays & Lighting Inc.Fastrak Retail, LLCFour Winds InteractiveFrame JazzGefen Inc.Genr8 Digital MediaGestureTek, Inc.Hall Research Technologies, Inc.Harris CorporationHelius, Inc.Hy-Tek Mfg. Co. Inc.IBASE Technology (USA), Inc.iGoLogic, Inc.iGotcha MediaIngram Micro Inc.In-Store Marketing InstituteIntavaIntelixInternet Connectivity Group(I.C.G.)iSign Media Corp.i-Tech CompanyITS EnclosuresKenCast, Inc.Kramer ElectronicsLandmark Technology, Inc.LG ElectronicsLocaModa, Inc.Lucasey Manufacturing CompanyMagenta ResearchMagicBox, Inc.Manufacturing Resources

InternationalMatrox GraphicsMediawave PCMicrospace Minicom Advanced SystemsMitsubishi Digital ElectronicsMSI Computer Corp.MTIMuxLabMxN Media GroupNanonationNational DatacastNEC Display SolutionsNetkeyNEXCOM USAOmnivex CorporationPanasonic Professional

Display CompanyPantel Corp.Peerless Mounts

Philips 3D SolutionsPlanar SystemsPremier MountsPrism TechnologiesPRNPromo Only NetworksQomo HiteVisionQVS - The Connectivity SpecialistReal Digital MediaReflect Systems, Inc.Retail Entertainment DesignRhombus ServicesRichardson ElectronicsRokuRyarcSamsung ElectronicsScala Inc.Sceptre, Inc.SencoreSharp Electronics CorporationSidewalk DigitalSignwave Digital, Inc.SIIG, Inc.Sony Electronics Inc.Sony Pictures Content LicensingSouthern Vision Systems, Inc.SpacenetSpinetiXSt. Joseph Content / AlchemySTRATACACHESunBrite TVSymon Communications, Inc.T. S. MicroTech Inc.Tatung Company of America, Inc.Texas DigitalThe Insite GroupTightrope Media SystemsTouchTunes MusicTreefortTridelity Display SolutionsTriveni Digital Inc.TruKnox Technologies TruMedia TechnologiesTTUFF TechnologiesUCViewUSAVVertigo Group Inc.VIA Technologies, Inc.ViewSonic Corp.VisixWincomm CorporationWireless Ronin TechnologiesX20 MediaZyXEL Communications

... as of October 21, 2008


Event Schedule


Tuesday • February 24, 20098:00 a.m. – 5:00 p.m.Content Day Conference

8:00 a.m. – 5:00 p.m.Digital Signage Certified Expert Program

8:00 a.m. – 5:00 p.m.Mobile and Gestural Digital Signage Conference

9:00 a.m. – 1:00 p.m.Las Vegas Installation Tour

9:00 a.m. – 5:00 p.m.Digital Signage Association Meeting

Wednesday • February 25, 20097:30 a.m. – 8:45 a.m.Keynote Breakfast

9:00 a.m. – 10 a.m.Educational Seminars

10:00 a.m. – 5:00 p.m.Exhibit Hall Open

12:00 p.m. – 1:00 p.m.Educational Seminars — Lunch Included

3:00 p.m. – 4:00 p.m.Educational Seminars

4:30 p.m. – 5:15 p.m.FREE Workshops

5:00 p.m. – 7:00 p.m.Digital Signage Expo Awards Reception

Thursday • February 26, 20098:30 a.m – 10:00 a.m.Keynote Breakfast

10:00 a.m. – 5:00 p.m.Exhibit Hall Open

12:00 p.m. – 1:00 p.m.Educational Seminars — Lunch Included

3:00 p.m. – 4:00 p.m.Educational Seminars

4:30 p.m. – 5:15 p.m.FREE Workshops


Keynote Breakfasts


Gain key insights from the ground-breaking study entitled, “Engaging People with Digital Out-of-Home Media,” an unprecedented look at how place-based digital video advertising can be used to reach consumers. This study was produced by OTX, a leader in global consumerresearch. and sponsored by SeeSaw Networks, the most extensive place-based digital video advertising networks in the U.S.

OTX was commissioned to conduct primary research about the role digital out-of-home mediaplays in today’s media landscape. How effective is advertising on digital screens? Is place-baseddigital video advertising a better way to engage people? How does out-of-home advertising inplaces like gas stations, coffee shops, etc. compare to other media?

The answers to these questions and more will be revealed in this information-packed KeynoteSession.

Wednesday February 25, 2009 • 7:30 a.m – 8:45 a.m.

OTX Study: Digital Out-of-Home Media Awareness & Attitudes Revealed

Alice Gold, Senior Vice President Marketing Insights, OTXAs senior V.P. marketing insights and a known innovator at OTX, Alice leads the Los Angeles-based client service team on the west coast. She partners with Fortune 500 companies and theirad agencies on strategic, communications and tracking research. She is an expert on the OTXOnline Community and has held senior account management positions at several leading adagencies including Cole & Weber, Foote, Cone & Belding and McCann Erickson.

Peter Bowen, CEO, SeeSaw NetworksPeter Bowen has led SeeSaw Networks to become one of the most extensive place-based digital video advertising networks in the U.S., delivering over 50 million weekly impressions.Since its inception in 2006, SeeSaw has grown to over 40 affiliate partners in 30 different typesof places that reach people in their daily lives. Prior to SeeSaw, Peter ran multiple domesticand international divisions of the H.J. Heinz Company. He holds a BA and MBA from the University of California.

Speakers:



Sponsored by:

Retail has historically reflected both the social changein our species and the evolutionary progress of ourculture. In the past 150 years we have seen two majorforces impacting retail. First was industrialization.With goods no longer hand crafted, the relative price ofeveryday goods dropped. The second transformationwas the mechanization of the production of food. Laborcosts and labor needs were reduced and the migrationfrom countryside began. That population shift fosteredthe rise of the grocery store and the shopping mall.

Today we are facing another societal transformation —the communication revolution. Television, the Internetand mobile phones have transformed our lives. Inemerging markets, having a mobile phone number ismore important than having a name. Our access togoods and services will never be the same.

Paco Underhill is a renowned authority on shoppingbehavior. He has spent more than 25 years conductingresearch that helps companies understand what motivates today’s consumers and about how consumerbehavior is ruled by factors such as gender, “trial andtouch” and human anatomy.

In this lively Keynote Session he will walk you through a wide variety of spaces from a consumer perspective, filling in the missing pieces between the drawingboard and execution. The mallmeets the street, meets the store,meets the product, meets theoperating culture, meets online,meets the mobile phone, meetsthe digital sign.

Paco Underhill, Founder and Managing Director, EnvirosellPaco Underhill runs Envirosell, the world’sprincipal testing agency for prototypestores, bank branches and restaurants.His books, Why We Buy: The Science ofShopping and Call of the Mall: The Geography of Shopping are out in 27languages. From his work with Wal-Martand McDonald’s to Simon Properties andVerizon Wireless, he has a wealth of experience. He’s going to talk about retail,about shopping malls and why Maslow’shierarchy of needs should include communication and what digital signage’srole is in that process. He’s funny, in-formed and, we are told, mostly on target.

February 26, 2009 • 8:30 a.m – 10:00 a.m. Thursday

The Science of Shopping Meets the Information Age

[ ]The first 100 to sign up for this Keynote Sessionwill receive a FREE copy of the recently re-released and updated Why We Buy: The Science of Shopping at the Paco Underhill book signing atthe Digital Signage Expo exhibit on the show floor.

B O N U S !


Retail Seminars:


Sponsored by:

Wednesday

Thursday

9:00 a.m. – 10:00 a.m. SEMINAR 1How to Increase Your Sales with Brand Participationin Digital Signage at RetailDigital signage serves many audiences, but it's critical that yournetwork strategy serve the needs of potential brand advertisers.Our esteemed panel will discuss the pros and cons of current retail networks and their wish list of feature/functions for stimulating more advertising spend in the future.

12:00 p.m. – 1:00 p.m. SEMINAR 7 — LUNCH INCLUDEDSecrets to a Successful Retail Media NetworkSuccess for an in-store retail network is multi-faceted — it involves principles for strategy, ROI, measurement, content,team building, "future integration" and more. Join our seasonedveterans for the insights that you can't afford to be without.

3:00 p.m. – 4:00 p.m. SEMINAR 13Digital Signage Meets Shopper MediaDo you truly know how shoppers perceive your network? Hearfrom retail media experts as they explore the key shopper-centric mandates for success: uncovering how shoppers think,feel and do in response to your in-store digital efforts.

PAUL RYANVP New Concept StoresCircuit City

BRIAN HIRSH President R-E-D

LESLIE ARMOUR Director, Youth MarketingGroup Limited Too/Justice

3:00 p.m. – 4:00 p.m. SEMINAR 25What's Next at Retail: What You Really Need to KnowCurrent retail networks are operating as a foundation for futurestores. But there's a difference between big picture visions andrealistic next step visions. Come learn and get prepared!

GALE DAIKOKUResearch DirectorGartner Inc.

BRANDON MASEDAManaging Partner theLIFT

MIKE HIATTDirector, In-Store MediaNetworksWal-Mart

VINCENT JOHN VINCENT President & Co-Founder GestureTek

PAT HELLBERGPresidentKaicon Consulting

STEFAN WILLIMANNSr VP CBS Outernet

CHRIS MARSHMarketing ManagerGameStop Corp.

MICHAEL GIRGISPresident & CEOOneStop Media Group

JOHN ROEDir. Marketing & AdvertisingSporting Life

REBECCA WALTVP of Consulting ServicesOut-of-Home Digital MediaReflect Systems, Inc.


JAMES TENSERPrincipalVSN Strategies

12:00 p.m. – 1:00 p.m. SEMINAR 19 — LUNCH INCLUDEDCritical Measurement Options at Retail: Strategies for SuccessNew and exciting in-store customer measurement systems are emerging to gauge shopper response and results. Learnwhat's now available to you and join our panel to discuss privacy concerns and responsible practices for use.

PAOLO PRANDONICSOQuividi

NIKKI BAIRDManaging PartnerRSR Research

HERB SORENSENFounderTNS Sorensen


Ad Agencies/Brands Seminars:


Wednesday

Thursday

9:00 a.m. – 10:00 a.m. SEMINAR 2The Advertising Agency Perspective on the DigitalOut-of-Home IndustryCome find out why some ad agencies are actually taking the leadon planning and budgeting for ad-based digital OOH and howthey are now positioning the opportunity to clients who are decreasing their traditional marketing spend.

12:00 p.m. – 1:00 p.m. SEMINAR 8 — LUNCH INCLUDEDHow to Sell Advertising on Your Out-of-Home Digital NetworkAs more digital networks emerge in out-of-home, the mediumhas become more accepted, but your ability to sell will be basedon having what buyers are looking for. Come learn how to gettheir attention.

3:00 p.m. – 4:00 p.m. SEMINAR 14Learn How to Plan & Buy New Digital Media & Why You ShouldThe digital signage network is still suffering from a lack of standards and processes to plan and purchase media in thespace. Our media experts will share insights and suggestions for coming together to pave the path to more streamlined systemsto stimulate their advertising investment.


SONYA ROSASPractice Lead, Digital Out-of-HomeIPG - Emerging MediaLab

3:00 p.m. – 4:00 p.m. SEMINAR 26How to Drive Engagement with InteractivityInteractivity and digital out of home is lighting a path to a completely new genres of consumer communications. New toolsand techniques are now here and they have the potential to transform your brand strategy — come learn how!

STEPHEN RANDALLCEOLocaModa Inc.

STEVE KARTONCHIKVP Sales & MarketingADFLOW Networks

MARC JAMIESON Director, Merch. & Store Design TELUS

MATTHEW COBLEGM, AtlantaSchematic

SUZANNE ALECIAPresidentOVAB

JIM SPAETHFounding PartnerSequent Partners

DAVID KRUPPManaging DirectorKinetic Worldwide

MIKE QUINNChief Strategist & SVP ResearchPRN

JACK SULLIVANSVP/Out of Home Media Dir.StarCom World Wide

NORM CHAIT SVP Director of OOH Investment and ActivationMediaVest Worldwide

DAVID SOMMERCEOMediaLink

12:00 p.m. – 1:00 p.m. SEMINAR 20 — LUNCH INCLUDEDEight Rules for Meeting Content ChallengesContent challenges are often discussed, but rarely do the discussions come with tips for resolving them — until now. Wewill share insights and instruction for resolution on the mostpressing conundrums for creating, managing, activating andmeasuring digital signage communications.

BRYAN MESZAROSChief Business Dev. OfficerOpenEye Global

MATTHEW HARTMAN Advertising Creative Manager Lowe's Companies Inc.

KENT HODDERPresident, Executive Creative Dir.MetHodder

MATTHEW MITCHELL Digital Editorial Manager Lowe's Companies Inc.


Hospitality Seminars:


Sponsored by:

Wednesday

Thursday

9:00 a.m. – 10:00 a.m. SEMINAR 3How BuzzTime, The Bar Channel & Zoom Media Make Nightlife Come AliveMarketers have been looking for effective ways to reach youngadult males who no longer watch much TV. Nightclubs, sportsbars and neighborhood restaurants now offer new ways to engage this hard-to-reach demographic with some surprisingnew techniques.

12:00 p.m. – 1:00 p.m. SEMINAR 9 — LUNCH INCLUDEDAramark: How They Got the Digital Signage Installation They WantedGet an in-depth inside look into the challenges of planning, establishing, and supporting a multi-discipline digital out-of-home network serving internal stakeholder needs while implementing a unified communications system applicable tothe broad variety of markets Aramark serves.

3:00 p.m. – 4:00 p.m. SEMINAR 15The Future of Digital Signage in Quick Serve Restaurant EnvironmentsSignage at fast food restaurants is on the fast track! Static back-litsignage is being replaced by dynamic menu boards in-restaurantand at the drive-thru so messaging can be changed instantlywhether to feature new products or special pricing and promotions. The future of digital signage at QSR is happeningnow — come see what’s on the menu.

JEFF WHITEPresidentThe Bar Channel

DAN LEVISr VP, Digital & StrategicPartnershipsZoom Media & Marketing

MICHAEL FLEMINGChairman & Interim CEONTN BuzzTime, Inc.

DIANE WILLIAMSSenior Media Research AnalystArbitron Inc.

3:00 p.m. – 4:00 p.m. SEMINAR 27Learn How Four Casinos Have Upped the Ante with Digital Signage Only digital signage gives gaming operators the ability to immediately measure the positive impact of well-timed promo-tional messages, cross-selling opportunities, and the flexibilityof being able to day-part guest communications from a centrallocation. Come see why the experts feel putting their moneydown on digital communications is a great parlay.

BRAD GLEESONVP, Business Dev. & GMCoolsign DS Business Planar Systems, Inc.

LYNN MAYES Corporate Director of Digital Media Harrah's

HUNTER HUNSTOCK Director ITBarona Valley Ranch Hotel & Casino

JOHN KENEFICK VP, ITPechanga Resort & Casino

SANDEEP KHERA Corporate Director of Interactive CRM Harrah's

SCOTT VOELLERVP of MarketingMandalay Bay

STEVE GOERTZVP Sales Wireless Ronin Technologies

GEORGE YUNISSr. Dir. Creative ServicesAramark

BARRY SALZMANCEOYCD Multimedia

BILL MYERS President & Co-founder IndoorDIRECT

CRAIG MILLERVice PresidentHammond Communications Group

DAVID REIDCIOThe Krystal Company

JASON FRIEDMANFounder & CEOCRI

12:00 p.m. – 1:00 p.m. SEMINAR 21 — LUNCH INCLUDEDHow Gaylord Entertainment Planned Their Multi-Channel NetworkFeaturing 9-acres of lush indoor gardens, 2,881 guest rooms,600,000 square feet of convention space, 20,000 square footspa, 15 retail outlets and 15 food outlets, the Gaylord OprylandResort didn’t gamble with their multi-channel network invest-ment. It was carefully planned. Come learn how they minimizedthe risk and maximized their communications exposure!

KEVIN CULPDirector, Information TechnologyGaylord Entertainment


Public Spaces Seminars:


Wednesday

Thursday

9:00 a.m. – 10:00 a.m. SEMINAR 4How Digital Signage is Changing the Entertainment ExperienceEntertainment venues are finding new applications for digitalsignage to improve the guest experience and create new rev-enue streams. Come learn how digital entertainment is breakingnew ground.

12:00 p.m. – 1:00 p.m. SEMINAR 10 — LUNCH INCLUDEDNext Stop: Digital Signage in Transportation Venues Huge investments are being made to install digital signage andinteractive technologies in subway and metro bus systems thatwill communicate much more than schedules. Learn how theseOut-of-Home Networks will provide a communications platformfor advertisers looking to reach people who are literally on themove.

3:00 p.m. – 4:00 p.m. SEMINAR 16Join the Enterprise Digital Communications AgeCompanies who want to communicate efficiently with employees,and those servicing B2B clients directly, are investing in digitalsignage and interactive technologies to provide enterprise-widenetworking. The new technology provides the means to networkmultiple office locations across town, and throughout the world.Come learn how to plan, implement and manage the latest tech-niques and how you can adapt them to your own organization.

DAVID DOYLEVP, IT Theatre Operations Regal Entertainment Group

ARTHUR WILLIAMSChairman, CEOArena Media Networks

JERRY HARRISDirector, Audio Visual ServicesGeorgia Aquarium

3:00 p.m. – 4:00 p.m. SEMINAR 28How Universities can Benefit from Digital SignageThe Millennial Generation is one of the most sought after consumer media spending groups and their consumption ofdigital communications are voracious. Hear the benefits — andstrategies — to tap into them within the university experience.

ANDREW HOFFMANVPNoventri

WILLIAM L. CLEMM, II Asst. Dir. of Operations, University Student CenterMorgan State University

WESLEY MASHBURNPres/CEO42Media

BILL HAYNORPresidentCampusLink

THOMAS KUNKACoordinator, Network Systems and OperationsUniversity of Illinois

LOU GIACALONE, JR.Sr VP Sales & MarketingTitan Outdoor

JOANNE ZMOODBusiness DevelopmentDirectorAviator

FAITH MACPHERSONDirector of HRIS Transactional ServicesAvery Dennison

12:00 p.m. – 1:00 p.m. SEMINAR 22 — LUNCH INCLUDEDWhy Digital Signage is Taking Off at AirportsIn the past year, we've seen some thrilling new digital signageinstallations within airports. Come hear insights, ideas and lessons learned from some of the best.

ROMAN KOSINOVDir. Digital SignageJCDecaux North America

GREG ADELSTEINPresident iGotcha Media

PAM WEISSNational Sales ManagerClear Channel Airport Group


Digital Signage 101 Seminars:


Sponsored by:

Wednesday

Thursday

9:00 a.m. – 10:00 a.m. SEMINAR 5Overview: How to Start & Plan a Successful Digital Signage InstallationDigital signage, interactive solutions and out-of-home medianetworks are turning retail and public spaces into state-of-the-art marketing platforms, but creating a digital network for yourorganization can also be a protracted and expensive process.Come learn what to consider before investing in digital signageand how to avoid the most common (and expensive) pitfalls.

12:00 p.m. – 1:00 p.m. SEMINAR 11 — LUNCH INCLUDEDSelecting Your Business Model: ABC's of Ad-Based NetworksAd-based networks give advertisers the proximity to consumersin environments where related purchase activities are top-of-mind. ABN’s can generate new revenue streams for retailers, andnew operators are investing on the promise of industry growth,but there are a number of different types of business models toexplore and better understand before making that investment.

3:00 p.m. – 4:00 p.m. SEMINAR 17What you Need to Know About Trends in Digital Signage and Interactive TechnologiesOur expert panel presents their views on the “State of the Digital Signage Industry,” what’s happening now, what will affectfuture industry growth, and some of the most interesting possibilities on the horizon. Come get some new insights anda better idea of what may affect your business in both the shortand long term.

ALAN BRAWNPrincipal & Co-OwnerBrawn Consulting LLC

KEN NEELDCEO & Co-Founder Delphi Display Systems Inc.

PATRICK MOORHEADDir. of Emerging MediaAvenueA-Razorfish

3:00 p.m. – 4:00 p.m. SEMINAR 29Basics in Content Strategy, Process & Design for Out-of-Home NetworksEach OOH network setting is unique and should start with a“zero-based” planning approach. Come learn how to set goalsand create a “content strategy” which is critical to successfullycreating content that will be relevant to your audience and allowa “holistic” approach that will be harmonious with stated marketing initiatives.

STEVE GURLEYVP Global Marketing &Bus. Dev.Symon Comm.

MARK ZWICKERVP Bus. Dev. St Joseph's Content

GARY HALPINPresidentAgency 225

PHILIP M. COHENPresident, CEOCare Media Holdings Corp.

DANIEL PARISIENVP SolutionsBroadSign

TOM LAPCEVICPresidentClubCom

SANJU KHATRIPrincipal AnalystiSuppli Corp.

STEVEN KEITH PLATTDirector & Research FellowPlatt Retail Institute

BARNABY PAGEEditorScreens.TV

12:00 p.m. – 1:00 p.m. SEMINAR 23 — LUNCH INCLUDEDCapitalization and How to Budget for Your Digital Signage and Interactive Technology Installation How do you convince your management to make the capital investment necessary to bring your organization into the digitalcommunications age? Come learn from our panel of experts thebest way to plan and substantiate that investment in order to secure a funding commitment, by setting objectives andbuilding a financial model.

ADRIAN WEIDMANNPrincipalRetail Media Consulting

MARGOT MYERSManager, Retail In-StoreProgramsUnited States Postal Service

RICHARD F. TRASKDir. of Public RelationsScala, Inc.


Tech Track Seminars:


Sponsored by:

Wednesday

Thursday

9:00 a.m. – 10:00 a.m. SEMINAR 6Content Software: Sorting out the DifferencesThe Digital Signage Content Management Software that organ-izes and directs how “content” will play is central to providingthe unique, powerful and inherent capabilities of Digital Signage. But the selection of software can be complex anddaunting. In helping to demystify software, prominent panelistsfrom Software providers and Systems Integration firms will offer insights into comparing apples to apples for your project.

12:00 p.m. – 1:00 p.m. SEMINAR 12 — LUNCH INCLUDEDBeyond Signage 101: Enterprise-Wide Digital Signage SystemsThis session will explore what software/hardware infrastructureis needed to support not just an isolated digital signage systembut a variety of applications throughout a campus — providingcontrol and management of content, system maintenance, andmore, based on the needs of different stakeholders within theorganization.

3:00 p.m. – 4:00 p.m. SEMINAR 18Digital Signage Displays: New TechnologyAlternative technologies to LCD and plasma are now availableand more are coming in the near future. Come learn about theexciting landscape of display options so that you can determinewhich might be right for you!

LYLE BUNNPrincipal & Strategy ArchitectBUNN Co.

3:00 p.m. – 4:00 p.m. SEMINAR 30Incorporating Digital Signage into an AV Integrator Business ModelDigital Signage is hot but many AV systems integrators stillstruggle to penetrate the market profitably. Learn what you needto know about working with buyers, financing, project structure,deliverables, profit maximization and more in this classroomstyle panel.

DAVID KEENEExecutive EditorNewBay Media

DAN SMITHNational Sales ManagerMagenta Research

MIKE WHITEPresident/CEOMulti-Media Solutions

CHRIS RIEGELCEOSTRATACACHE

RICK MATTOCKVP, Software Dev. & Customer SupportReflect Systems, Inc.

KEVIN LAWRENCESr VP of SalesHelius

JONATHAN BRAWNPrincipal & Co-OwnerBrawn Consulting LLC

12:00 p.m. – 1:00 p.m. SEMINAR 24 — LUNCH INCLUDEDVideo Signals – Distribution and ProcessingJust about everywhere you go today there’s digital signage. Howdoes the video signal get there and what makes it appear correctly? In this session we’ll take a look at Twisted Pair andFiber Optic Distribution Systems and what makes them tick.We’ll also look at Video Signal Processing and what must bedone to make “Great Pictures” appear on screen.

ROY A. HERMANSON, JR.Regional Applications Specialist/NAExtron Electronics


Educational Conference Grid


SEMINAR 1How to Increase Your

Sales with Brand Participation in Digital

Signage at Retail

SEMINAR 7(includes lunch)

Secrets to a SuccessfulRetail Media Network

SEMINAR 13Digital Signage Meets

Shopper Media


Critical Measurement Options at Retail:

Strategies for Success

SEMINAR 25What's Next at Retail:What You Really Need

to Know

SEMINAR 2The Advertising Agency

Perspective on the DigitalOut-of-Home Industry


How to Sell Advertisingon Your Out-of-Home

Digital Network

SEMINAR 14Learn How to Plan & BuyNew Digital Media & Why

You Should


Eight Rules for MeetingContent Challenges

SEMINAR 26How to Drive Engagement

with Interactivity

SEMINAR 3How BuzzTime,

The Bar Channel & ZoomMedia Make Nightlife

Come Alive


Aramark: How They Gotthe Digital Signage

Installation They Wanted

SEMINAR 15The Future of Digital

Signage in Quick Serve Restaurant Environments


How Gaylord Entertainment PlannedTheir Multi-Channel

Network

SEMINAR 27Learn How Four Hotel

Casinos Have Upped theAnte with Digital Signage

SEMINAR 4How Digital Signage

is Changingthe Entertainment

Experience

SEMINAR 10(includes lunch)Next Stop: Digital

Signage inTransportation Venues

SEMINAR 16Join the

Enterprise DigitalCommunications Age


Why Digital Signage isTaking Off at Airports

SEMINAR 28How Universitiescan Benefit fromDigital Signage

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RETAIL AD AGENCIES/ HOSPITALITY PUBLICBRANDS SPACES

PRE-SHOW EDUCATIONAL EVENTS

Wednesday

Tuesday

FULL DAY CONFERENCE #2Revolutionizing Interactive Marketing in Public Places:

the Mobile and Gestural Digital Signage Imperative(includes continental breakfast & lunch)

HALF DAY EVENTLas Vegas Live Installation Tour:A Guided Tour of Digital Signage

DIGITAL SIGNAGEASSOCIATION MEETING

FULL DAY CONFERENCE #1Content Day: Creating Compelling Content(includes continental breakfast & lunch)

Thursday



SEMINAR 5Overview: How to

Start & Plan aSuccessful Digital

Signage Installation


Selecting Your BusinessModel: ABC's of Ad-

Based Networks

SEMINAR 17What you Need to KnowAbout Trends in DigitalSignage and Interactive

Technologies


Capitalization and How toBudget for Your DigitalSignage and InteractiveTechnology Installation

SEMINAR 29Basics in Content

Strategy, Process &Design for Out-of-Home Networks

SEMINAR 6Content Software: Sorting

out the Differences


Beyond Signage 101: Enterprise-Wide Digital

Signage Systems

SEMINAR 18Digital Signage Displays:

New Technology

SEMINAR 24(includes lunch)Video Signals – Distribution and

Processing

SEMINAR 30Incorporating Digital

Signage into anAV Integrator

Business Model

DIGITAL SIGNAGE TECH101 TRACK

FREE Workshops

FULL DAY CONFERENCE #3Digital Signage Certified Expert Program(includes continental breakfast & lunch)

4:30 p.m. - 5:15 p.m.Wednesday & Thursday

WORKSHOP 1Standards Initiatives in Digital Signage: What it TakesThe lack of standards is one of the barriers preventing dig-ital signage from joining the ranks of mainstream media.While a lot of disparate research is currently taking place tomeasure the effectiveness of Digital Out-of-Home, majornational advertisers and agencies are reluctant to buy thisspace unless it can be compared to TV and print in terms ofreach and frequency. Learn what data should be included inyour media kit to improve your chances of being consideredfor a media buy.

WORKSHOP 2Digital Signage for QSR: Menuboards and BeyondJoin Scott Koller, EVP of Sales and Project Managementfrom Wireless Ronin Technologies, as he shares creativeand effective uses of digital signage in the QSR environ-ment. From indoor to outdoor, from menu boards to enter-tainment programming, Scott will identify the most popularand most over-looked opportunities to create ROI with QSRdigital signage.

More FREE WORKSHOPS are being added ... Visit www.digitalsignageexpo.netfor the complete list.



New Products Pavilion


AccuWeather • Booth 1819AccuWeather.com Content for Scala InfoChannel 5

Allure Global Solutions • Booth 1144Digital Box Office (DigiBox™)

Adder CorporationBooth 2251AdderLink X50

AvocentBooth 1410Avocent Emerge®

MPX1500T HD Multipoint Extender Transmitter

ADFLOW Networks • Booth 449ADFLOW Networks Media Player Engine™

Advantech • Booth 2430DSA-3510

Aerva • Booth 2626AerWave

AlioscopyBooth 2242

3DHD-24

AtdecBooth 1643

Spacedec Donut Pole Triple

See the newest technology presented by today’s industry leaders — all inone place. Digital Signage Expo’s New Products Pavilion will feature ...

AGN Professional (AGNPRO)Booth 2013AGNPRO miniBox HD700-S2



Electrosonic • Booth 1119ES9600

EcastBooth 1929

EQ

Black Box Corporation • Booth 1651VGA Matrix Switch with Serial Control

BroadSign International • Booth 1500BroadSign Creator

C-narioBooth 1735C-nario Cube

Chief ManufacturingBooth 1753Fusion MTMMicro-AdjustableTilt Wall Mount

DT ResearchBooth 2028DS1700

EyeplayBooth C2Green Tips

Barix TechnologyBooth 1648Barix Exstreamer-110


New Products Pavilion


Harris CorporationBooth 1810Infocaster

Minicom Advanced

SystemsBooth 1111

DS Vision®

HDMI

Kramer Electronics • Booth 1821Kramer TP-210A

NEC Display SolutionsBooth 1613NEC MultiSync LCD8205

Matrox Graphics • Booth 2613Matrox Veos™

LocaModa • Booth 1924Wiffiti 4.0

IntelixBooth 2049DIGI-VGASD-T8R

Gefen • Booth 2051Gefen HDMI over RGB Extender

Frame JazzBooth 2245

Frame Jazz 3G 1080P

MuxLab • Booth 1556Active VGA Balun II Kit (500140)

See the newest technology presented by today’s industry leaders — all inone place. Digital Signage Expo’s New Products Pavilion will feature ...



STRATACACHEBooth 1104

ActiVia for Media 4.0

OmnivexCorporationBooth 1430

Omnivex Moxie

QVSBooth 751VW-1P AirVGA Wireless Connection for Projector

SIIGBooth 2151SIIG HDMI to DVI+Audio CE-HM0021-S1

Tightrope MediaSystems

Booth 842Carousel 5.2

Sony Electronics • Booth 2421FWDS47H1

Symon CommunicationsBooth 1805LCD710TS-42

PRNBooth 1417

Display TV

SamsungElectronicsBooth 2200

Samsung Interlocking

Display 2

Peerless MountsBooth 1413DSI-GM-15PL


Online Registration


Register Online NOW and SAVE!These conference packages will keep you ahead of the curve without throwing your budget a curve ball.Go to www.digitalsignageexpo.net and register before January 23, 2009 to save!

PACKAGES BEFORE 1/23/09 AFTER 1/23/09

Value Package 1 $775 $975Includes:• Exhibit Hall Pass• Choice of 5 Educational Seminars• 2 Keynote Breakfasts• Awards Reception

Value Package 2 $575 $775Includes:• Exhibit Hall Pass• Choice of 5 Educational Seminars• Awards Reception

3 Seminar Package $350 $485Includes:• Choice of 3 Educational Seminars • Exhibit Hall Pass

A LA CARTE PURCHASES BEFORE 1/23/09 AFTER 1/23/09

Exhibit Hall Pass Only FREE $ 50Non-Exhibiting Supplier $300 $350 Each Educational Seminar $150 $195Each Keynote Breakfast $195 $250Las Vegas Live Installation Tour $195 $250NEW Full Day Conference: Content Day $495 $695NEW Full Day Conference: Revolutionizing $495 $695Interactive Marketing in Public Spaces with Mobile and Gestural Digital SignageNEW Full Day Conference: Digital Signage $495 $595Certified Expert Program

NOTE: CREDIT CARD CHARGE WILL APPEAR AS “EXPONATION, LLC” ON YOUR STATEMENT

CANCELLATION POLICY

• Cancellation requests for refunds must be received in writing by February 16, 2009, and will be subject to a 10% cancellation fee.

• No refunds will be allowed after February 16, 2009.• Requests received will not be processed until after the close of the event. • No refunds will be made for exhibit hall only registrations. • Cancellation requests should be faxed to 980-233-3800, or mailed to: Digital Signage Expo c/o EPIC,

10900 Granite St., Charlotte, NC 28273.• An organization may substitute one person for another without penalty. • For registration questions: (t) 1-980-233-3777; (f) 1-980-233-3800



Don't Delay: Space is limited for the discounted show rate. Make your reservations TODAY.

Paris Las Vegas3655 Las Vegas Blvd So.Las Vegas, Nevada 89109Reservations: 1-877-603-4389Or visit www.digitalsignageexpo.net

Special Show Rate: $199.00 per nightCallers should indicate room reservation for "Digital Signage Expo 2009" for discounted rate.

Stay at the Headquarters Hotel for Networking and Travel Convenience

Stay at Paris — the official show hotel for Digital Signage Expo 2009 — and you will not onlyreceive our special show rate, you’ll also have two very convenient and cost effective ways totravel to and from the convention center:

Shuttle Buses: Digital Signage Expo provides attendees with complimentary bus service between Paris and the convention center. Buses will run mornings and afternoons on a fifteenminute schedule. You can conveniently board the bus just outside the Paris hotel lobby and in front of the convention center.

The Las Vegas Monorail: Take a short walk through Paris to the back of the hotel to arrive atThe Monorail station. Trains run every few minutes for the short ride to (and from) the conventioncenter. The convention center station is conveniently located in the front of the building. Lowcost tickets are available at any station, or in advance online at www.lvmonorail.com, or by calling 1-800-4-monorail.

Photo: Las Vegas News Bureau/LVCVA

Hotel Information


http://www.lvmonorail.com



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