Digital signage Presentation

Definition of Digital Signage

“A network of displays that can be remotely managed and whose business model revolves around merchandising or advertising”

Source: Frost & Sullivan

Also Known As / Seen As

Digital Out of Home In-Store TV Digital Screen Media Captive Audience

Networks Retail Media Networks Screen Networks Narrowcasting Place Based Media Digital Street

Furniture Video-enhanced

Shopping Carts etc.

Network Types

Self Financed / Branding

Financed Through Advertising / Advertising Only

Mixed / Hybrid

Digital signage is a form of electronic display that shows television programming through web. Menu, information, advertising and other messages. Digital signs (frequently utilizing technologies such as LCD, LED, plasma displays, or projected images to display content)

What is Digital Signage

Use of Digital Signage In Mall

High Impact

General Out doorDestination VenueMobileStadium/Exhibition Halls

Advantages over regular flex advertisement

Static Single Slide Locally Monitoring More Time and Expenses Unable to reach to the targeted Audiences Single Advertisement Need more space for more advertisement.

Flex Banner Features

Dynamic content Instant Content Updates Single Click Edit Tool Set the video as per own time line Set the Video duration and Repetition as required Play Video files and SWF(Flash) files. Centrally Monitoring Much more interactive with Audiences

Signage Features

Advantage of Dynamic Content 

One Click Management Out of site editing facility Dynamic Promotion of Offers and important updates Live updates No printing cost Less time consumption Easy to use editing tool Central monitoring Video & Audio out puts

Signage Contents Management

Advantages of centralized systems

Internally connected through Wi-Fi connection(all other signage in mall) Can be controlled through single monitoring device  Individual control panel for Mall Committee and Shop ownersSpot integration of advertisement and offers Easy to use Editing tools Cost Saving(Printing & Editing)

Regular content of signage

Regular Advertisement of restraint Interactive video for promotion  Live Rss feed  Static Images Flash Swf  Date , Time Special Offers , Promotions 

Embedded system and user interactivity 

Live cam Live Tv  Live Weather Report Kiosk for music distributers  Digital Games Online Conferences Floor signage - Games  , Advertisement Touch Screen games

Benefits

Mall Owners

Dynamic content allows to provide more than one add in the single screen Event Promotion Less Involvement Instant Advertisement facility Access to shop owners to change their slides by their wish but in the same slot. Central control system Increase Of earnings

Shop Owners

The content can be exchanged quickly More Content can be shown It is an eye catcher which attracts people more. Possibilities of better design and advertisement. More Attractive Less Expensive Useful tool for branding

The Scopes of

Signage

Centrally Controlled Update offers/news dynamically from any where on the fly In house Video Display One click Management to update new content Interactivity More Effective towards consumer

RETAIL

Branding

More Attractive towards customer More Interactive More Informative Content is specific to the targeted Audience Able to Improving Brand Awareness to the targeted audience

Events

Uniqueness Able to reach towards Targeted Audience Able to create more attractive content using Editing Tool Promoting Event through proper content with more Interactivity with audience

Game for Children on the floor

Interactive No Extra Space Is Required Can be used for Promotional activity Interesting not only to children but also to Adults. Game Zone Can make an extra earnings also

Kiosk Application

This is a self controlled Machine Not only user can see but also can do some activity to get the result No Man power Needed Interactive interface Ability to make the payment process.

Cinema Ticket Booking Kiosk

Touch Screen Interactivity Easy to Book Ticket Able to produce All the updates Can Be used as a Promotional Tool No Man Power Needed Can Reduce Pressure of Manual Counter