digital signage verses static displays
TRANSCRIPT
Digital Signage Save the Trees
Reduces environmental impact
STATIC VS DIGITAL SIGNAGE Static posters, trifolds and displays no
longer have a real impact Replacing that one space that used to
occupy a static poster means you reuse the same physical space efficiently to deliver multiple messages
Movement is what attracts attention Digital signage can cut through distractions Up-date information at a moment’s notice
INSPIRES Digital Signage raises client inquiries by
10 to 25 percent Can be used for educational purposes Digital signage solutions attracts
attention 24/7 Gives room an up-to-date ambiance! Encouraging people to interact with the
screen
What continues to plague static messaging Long lead times to print and ship No longer relevant as it can only be used once
then thrown away, that is if it can make it to the floor
Blends in with other clutter and doesn’t get attention
One printed message to everyone cannot be customized
Cannot change once printed and lacks appeal Printing and physical distribution associated costs
The Advantages of Digital Signage Messages can be updated and delivered
instantaneously Relevant content to the target audience any time Dynamic content that can be updated and target
regionally Attracts attention and engages with color &
movement Highly targeted marketing messages depending on
day, time or even weather Demand being driven by consumers wanting to use
digital technology to make life easier and share
As for the Future and Digital Signage Positive impact on the environment Enhanced value shortening the time between
idea and outcome IP addressable to move quickly by area of
expertise Target viewers when and where they are
ready to take action Educational goals become easier with
efficiency and better effectiveness