digital signage verses static displays

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Digital Signage Save the Trees Reduces environmental impact

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Page 1: Digital signage verses static displays

Digital Signage Save the Trees

Reduces environmental impact

Page 2: Digital signage verses static displays

STATIC VS DIGITAL SIGNAGE Static posters, trifolds and displays no

longer have a real impact Replacing that one space that used to

occupy a static poster means you reuse the same physical space efficiently to deliver multiple messages

Movement is what attracts attention Digital signage can cut through distractions Up-date information at a moment’s notice

Page 3: Digital signage verses static displays

INSPIRES Digital Signage raises client inquiries by

10 to 25 percent Can be used for educational purposes Digital signage solutions attracts

attention 24/7 Gives room an up-to-date ambiance! Encouraging people to interact with the

screen

Page 4: Digital signage verses static displays

What continues to plague static messaging Long lead times to print and ship No longer relevant as it can only be used once

then thrown away, that is if it can make it to the floor

Blends in with other clutter and doesn’t get attention

One printed message to everyone cannot be customized

Cannot change once printed and lacks appeal Printing and physical distribution associated costs

Page 5: Digital signage verses static displays

The Advantages of Digital Signage Messages can be updated and delivered

instantaneously Relevant content to the target audience any time Dynamic content that can be updated and target

regionally Attracts attention and engages with color &

movement Highly targeted marketing messages depending on

day, time or even weather Demand being driven by consumers wanting to use

digital technology to make life easier and share

Page 6: Digital signage verses static displays

As for the Future and Digital Signage Positive impact on the environment Enhanced value shortening the time between

idea and outcome IP addressable to move quickly by area of

expertise Target viewers when and where they are

ready to take action Educational goals become easier with

efficiency and better effectiveness