Compiled by Ethinos Digital Marketing

A Snapshot of Digital India - February 2013

32

903.72

120

13.33

111

31

960

123

14 2030

960.9

137

15.08

87.129

701.63

200

15 25

0

200

400

600

800

1000

1200

Landline Connections Mobile Connections Internet Connections Broadband Connections

Internet Through Mobile

Mar-12

Aug-12

Nov-12

Feb-13

All

figu

res

in M

illio

ns

of

Use

rs

* Internet Only through Mobiles- 20 Million

Internet Users Statistics

Country2011 Market

Shares2012 Market

Share 2016 Market

Shares

Brazil 1.80% 2.30% 4.70%

China 18.20% 20.70% 20.20%

UK 5.30% 4.50% 3.70%

USA 21.30% 20.60% 15.30%

India 2.20% 2.90% 9.305

Others 51.20% 48.90% 46.80%

Global Smartphone market share in 2011, 2012 and 2016 (estimated) by country.

The number of active mobile subscribers in the country is about 700 million which represents less than 60%of the total population.

Various recent estimates have put the number of smartphone users in the country at 44 million, 6.3% of the active subscriber population and 3.5% of India’s total population.

India had 2.5% share of the smartphone world in 2012. The same is predicted to reach 8.5% in 2016 and by that year

Smartphone Market Share Statistics

Indian Market Share held by leading Smartphone operating systems 2012 (Estimated)

Smartphone operating system Market Share

Android 50.6%

Symbian 23.3%

Bada 10.2%

Blackberry OS 9.9%

iOS 2.4%

Windows Phone 3.6%

Total OS share 100%

Smartphone Brand Market Share

Samsung 41.6%

Nokia 19.2%

Blackberry 12.1%

Apple 9%

Indian Market Share held by leading Smartphone brands

Smartphone Market Share Statistics

Tablet Market Share Distribution by Brands

Tablets

The tablet market in India has seen tremendous growth. It has increased from 350,000 units in 2011 to three million devices last year.

This segment is expected to see sales touching six million units this year. It is growing at 100%

Tablet Brand Market Share

Samsung 23.9%

Micromax 15.3%

Datawind (Aakash) 12.3%

Social Media

50 million March ‘12

51 million Aug ‘12

65 million Nov ‘12

71 million Feb ‘13

13 million March ‘12

16 million Aug ‘12

33 million Nov ‘12

33 million Feb ‘13

14 million March ‘12

15+ million Aug ‘12

17 million Nov ‘12

18 million Feb ‘13

1,34,000 Aug ‘12

1,680,000 Nov ‘12

1,232,000 Feb ‘13

Globally, social media influences less than 1% of all online commerce. Conversion rates are approximately 0.3% for Facebook, 0.2% for Twitter and 0.1% for Pinterest.

Revenue generated from social commerce still contributes a significant $2.2 billion out of the total $226 billion online commerce revenue.

Revenues from the markets of social commerce are slated to reach approximately $30 billion by the year 2015.

The most interesting discovery about Social Commerce is the fact that small businesses have been the ones to adopt it the quickest and have understood the need of the hour i.e. transparency with a social connect.

Social Commerce

In India it is estimated that over the next few years the social commerce industry will grow at 16%, surpassing other recurring activities such as downloading online content in social networks by up to 22%.

Since India has a large social-media population with active users who mainly use it for communication, the promising social commerce market in India is likely to beOtoO (Online to Offline) type.

The social commerce market in India is estimated to be $700 million by 2013, $1,890 million by 2014, and $3,180 million by 2015.

The most interesting discovery about Social Commerce is the fact that small businesses have been the ones to adopt it the quickest and have understood the need of the hour i.e. transparency with a social connect.

Social Commerce

All combined mobile channels generated 5% of total e-commerce revenue through m-commerce in 2012 globally.

Mobile usage in India is considerably higher than the global average, and this channel brings the biggest opportunity for retailers looking to sell to Indian consumers.

Currently, 25% of all the web searches in India are through mobile devices .

In India 40% and 19% Smartphone and Tablet users respectively, shop using their device.

TechNavio's analysts forecast the mobile commerce market in India to grow at a CAGR of 71.06% over the period of 2012-2016

Mobile Commerce Statistics

The key vendors dominating this mobile commerce market space are Bharti Airtel Ltd., mCheck India Payment Systems Pvt. Ltd., PayMate India Pvt. Ltd., and State Bank of India

India is the largest user of the Opera Mini mobile browser and mobile e-commerce is among the top two categories of websites, next only to news, that are accessed by users.

E-commerce sites Quiker.com, Amazon.com, and Flipkart.com experienced growth rates of over 100%, 75%, and 50%, respectively, in 2012 over 2011.

79% of Indian consumers are apprehensive about shopping online because of concerns over security.

Google India recently reported that 30% of online shopping queries in 2012 came from mobile phones.

India accounts for 9% of the world’s online shopping traffic that happens on mobile devices.

Mobile Commerce Statistics

Social Media Usage

71

million

163+

million

32+

million0.5+

million

33

million

288

million

11

million

*400+

Million

(Sina Weibo)

18

million

75+

million

11

million**2.8

million

*Twitter numbers not available ** LinkedIn has no official license to operate in China yet

The growth of the applications market is expected to be exponential with the revenue growth from $7,686 million in 2011 to $34,515 million by 2016.

The most attractive of all the segments is the mobile payments segment; followed by the ticketing and access control.

The major players that provide chips and controllers for the Near Field Communication products are NXP Semiconductors (U.S.), Broadcom (U.S.), and Renesas(Japan).

Payment via NFC and other proximity payment technologies is expected to be the second largest form of mobile payments by 2017.

A market research from Markets and Markets has predicted that the NFC market will grow at a compound annual growth rate of 38% from 2011 to 2016.

It is estimated that by 2016, the NFC market will cross $10.01 billion

Near Field Communications (NFC)

The growth of Facebook in India has been 132%; higher than many other countries, including its home market in US.

More than 350 million photos per day were uploaded to Facebook in Q4 2012 and over 240 billion photos have been shared on Facebook till date (this does not include Instagram photos)

Google display reaches 90 per cent of Indian web users, which is close to 100 million users. Second is YouTube; it has close to 25 million users.

On a year-on-year basis Google display advertising business is growing at a rate of 100%, search advertising at a rate of 60%, enterprise business is growing at 300% and mobile YouTube at 300%

Digital Marketing in India is BIG...VERY BIG!

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Sources

Ethinos

Presentations

on Slideshare

Snapshot of Digital

India (August 2012)How NGOs can use

Social Media to

raise funds

11 Twitter Case

Studies

10 Commandments

of Social Media for

Business

Gamification

– Level 1

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