digital storytelling for business planning...digital storytelling for business planning Æ t yoko...
TRANSCRIPT
. .Digital Storytelling for Business Planning
Yoko Takeda
Yokohama National University
[email protected] Abstract This article explores the effectiveness of digital storytelling on business planning in a workshop based practice. The narrative part of a digital storytelling work functions to find problems, in particular, in a scene that a main character encounters a trouble; the episode spans the logical analysis part for problems solving. The effective episode tends to remind people of common experiences. Keywords Digital Storytelling, Business Planning, Narrative Mode, Logical Scientific Mode
1
×
1990
6
N [1][2][3]
96 9
6 6
N 6
6 68 6
6
[4][5] 8
8 ×
×
9 N 9
[6][1]
6
Bruner [5]
(Narrative) (Logical
Scientific) 2 N
N N N
9
6
×
6
×
8
6
96
6 [8]
6
N 6
6
6 [5][7] 96
N
2015年度日本認知科学会第32回大会 P1-1
79
N
×
×
8 N
× 8
96
6
22014 4 37 N
×
1.5
10 × N ×
6 4 40
50 2
2
N6 N6
N
N N
×
5
N ×
1. N6 6
3
2.
6
3.
4.
5.
6-8.
9-10.
× 1 8
6 9 N × 9 10
35 N 6
9 N N 2014 7 10
39
9 N
66
N N N
N 6N
10
1 N 15 6
N 6
5 9 N
N
× 6
N 3 5 6 5
6N
74 53 47
30.5
74% 26 N
36 1
5 7 6 57
6 9 24
6 2 N
6
6
N
35 70 6
N 4 1 2
2 N 5
D
N
2015年度日本認知科学会第32回大会 P1-1
80
1
/
( )
/ /
/
/
A 9
N
417 179 (43%)
2 24
20
B N6 6
307 107 (35%)
1 20
20
C
9
396 227 (57%)
2 14
20
D
325 227 (70%)
1 9
50
E
328 161 (49%)
1 18
20
F 9
339 125 (37%)
1 12
40
N
N=74
10
A 8.32 B 8.03 C 7.15
D 7.14 E 6.86 F 6.63
A B C D
paired t=7.781
P<.001 E F
N paired
t=3.098 P<.01
× 1
1 5 N=74
6 A B
F
9
6
6
1 N
N 6
N
1 96
N
6
N
2[5]
6 Propp[9] 9
6 N
N 1
N 6
2[5]
× N
96
N 96
9
9
N 6 9
× [8]
N N
6
6
8
2015年度日本認知科学会第32回大会 P1-1
81
6
6
N 2
9 × 96
9 N
2 9 N
2
2
6
8 A II
×
N
B
SNS
N
6 96
6
N 6 N
9 ×
N
6
8
A, C, D
N 6 8
N 2 A,C
N
1 2
N 9
N 6
N
8
8 N N
4 6N
2 F
3
16
N6 6
6
6
14 6
E F 6
6
N E F
6 6
E 3 6
6
6 8 2 1
691
83
12 2
53 30
98
2015年度日本認知科学会第32回大会 P1-1
82
D 1
2 6
6 6 35
N 6
6 6 6
N 9
8
6
2 %
6
6
6
6
6
6
5
6
5 3.5
A B 4
N
N 6 A,B
C,D E,F
8
6
× N
3
6
6 6 4 6
6
8 6 6
6 N 6
8
6 N 6
6
3 × N
(N=74)
2 N N
6
96
6
6 N 6
6 A,B
×
A,B,D
6 C,E,F N
D ×
6 6 N N
1 6
6
9
8
4× N
96
N
6 → →→ → N
Bruner[5] 6
2015年度日本認知科学会第32回大会 P1-1
83
×
96
6
6
6 N
×
8
6
6 N
8
8 N
[1] Hartley, J., & McWilliam, K. (Eds.), (2009)
Story circle, Wiley-Blackwell.
[2] Lambert, J., (2013) Digital storytelling:
Capturing lives, creating community 4th
edition,” Routledge.
[3] , (2014)
, .
[4] Murray, M., (2015) “Narrative Psychology,”
In J. A. Smith (Ed.), Qualitative Psychology
3rd Edition, pp.85-pp.106, SAGE.
[5] Bruner, J. S., (1996) The culture of
education, Harvard University Press.
[6] Robin, B. R., (2008) "Digital storytelling: A
powerful technology tool for the 21st century
classroom, " Theory into practice Vol. 47, No.
3, pp. 220-228.
[7] Bruner, J. S., (2003) Making stories: Law,
literature, life, Harvard University Press.
[8] Denning, S., (2007) The secret language of
leadership: How leaders inspire action
through narrative, John Wiley & Sons.
[9] Propp, V., (1928) The morphology of the fairy
tale. Leningrad, Academia.
× ( )
A 9 N (417)
N6 86 (12)
I
6
6 N6N
N (14)
N N
N6 N (19)
6NN
N6 6N 6
NN (20)
II
2008N N
6N N ×
8N6 N
6 N N
N
N 6N
6N (54)
N 6
6 N 6N6
N 6 NN
6 N
2015年度日本認知科学会第32回大会 P1-1
84
6N NN
N N 86 6 N (49)
6 NN
6 9 66 6N
6N 66 N (23)
6
6N 6 9 6
6N (18)
9
6N 8 6 9
N6 6 6N N
N 69
N N9 6
6N 6N (61)
6N 66 6
N×
66 (19)
N
N8 6 N
(14)
6
NN6 8 6
96
N
66
6 N
9 6 6 8N6 8 6
66
9† N
9 N N
N6 8 6 9
N6 6 (101)
6
6 68 6 N6 6 6
(13)
B 1 N6 62 (307)
N N 6 6
NN6
6 6N
66 6 6 N
N6 6N N 6N 6
NQQ 6
6N (70)
6
N
6N
8 N QQ
N66 N (37)
N6 6 6 6 N6 6 N
N 6 66
N
6 8 66 6 (43)
6QQ N
6
6N
2015年度日本認知科学会第32回大会 P1-1
85
N 6(35)
6 NN6 6
8 66
6 6 N
98 6 6
N
6 8 6
9 6 N6 N6
(79)
N6 6
6(18)
N8 6 (9)
N6 6 66 6 8 N
6 6 (16) C 9
(396)
N6 6
6 6 69
6 N6 6 (23)
N
6 2008 6
6 N
6 N (31)
6 N
N6 N
8 6N
20 6 6 NN 9
6 46 N 8
66N N
N 6N 8N (74)
II
6N
N6 6N
1N 6 N
6N6
N NN
8 N6 N
6 6 N6N N 6
(80)
N
6 66 N
6 N (42)
N6
66
66
N
4000 6
6N 8 6
66 (78)
NN6 6 N
×6 6
2015年度日本認知科学会第32回大会 P1-1
86
× N66
N6
N6 6 N6
8 9 6N6 6 (68)
D (325)
(11)
N 6 96 6
9 9 68
89 8
N 9 6N66 (47)
6 6 99 N 6
N 6N6
N N 9 6 6
6 8N6 8 6
9 6 N6 6 6
6 N 69
6 N6 66 6 6
9 6
6 6N 6
9 (107)
3 6N9N 96
N 6
66 N6 N (43)
9 6
96N 68 6 (30)
9
6N
6 66
6N9 69 N 6
8 69 8 6
6 (55)
8N
99 6 (32)
E ( ) (328)
NN
6 66
( ) (22)
6 NN N
(37)
3
(13)
6N
66 8
N
2015年度日本認知科学会第32回大会 P1-1
87
N 66 N N
6 N 9N N
8 6N
N(83)
66 N
6 N 8 66
N6 (41)
N 6 6N
N 6 6
6 6 (31)
6
6 N (15)
6 6
8 6 8 9(38)
6 6
6 6† 6
NN6
8 (32)
N6 6 (16)
F 9 (339)
9
(10)
86 6
6
N 6N
9 N N
6 6N N
N N 8
6 6N 6N NN
NHK 6N N(115)
19976 N
NN N
× 9 6
6 N6 N6 6
6
N N
N6
6
6 N (86)
N6 8 6 (10)
N
8 6(22)
9 N
69
9 N6
N 6N98 6
8N 9
9 6
9 66
9 8 66 N6 6 6N (96)
2015年度日本認知科学会第32回大会 P1-1
88