digital storytelling - the dora express - how did the train catch steam?
DESCRIPTION
A presentation for the Ignitionone Lunch & Learn session held in its BRU office. The topic was online storytelling. Looking for the success elements of good stories we used the example of Dora The Explorer.TRANSCRIPT
1
IGNITIONONE
LUNCH & LEARN
DIGITAL STORYTELLING
THURSDAY, APRIL 24TH
KEVIN VAN DEN BOSCH
The Dora Express:
How did the train catch steam?
@Ignitionone#IgniteLunch
2
THE ORIGIN
3
3 KEY ELEMENTS
CONFLICT
4
3 KEY ELEMENTS
ACTION
5
3 KEY ELEMENTS
RESOLUTION
6
TAKE HIS WORD FOR IT
7
THE 3 ELEMENTS IN MOTION
8
CONFLICT
9
ACTION
10
RESOLUTION
11
THE END?
12
THE TRUE SUCCESS?
13
THE BASICS
14
DIGITAL?
15
IT’S NOT ABOUT THE MEDIUM/CHANNEL
GIRL
7 YEARS OLD
ADVENTUROUS
LOVES TRAVEL & ANIMALS
NEEDS TO GET FROM A TO B
MONKEY
AGE UNKNOWN
INQUISITIVE & CURIOUS
LOVES BOOTS & OUTDOORS
ACCOMPANIES A PERSON
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THE PERSON DRIVES THE MESSAGE
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ADAPTIVE MARKETING
“DISCOVER
THE DORA EXPRESS’
GREAT PRICES
TO GET FROM A TO B!
20% OFF IF YOU BOOK NOW!”
“LOOKING FOR
THE MOST FUN, ADVENTUROUS
WAY TO TRAVEL TO B?
THE DORA EXPRESS IS YOUR WAY
TO GO AND RELEASE SOME STEAM!
18
QUESTIONS?
