digital strategy for microsoft
TRANSCRIPT
Digital StrategyBy Hao Wei
ADV 892
THE LARGEST SOFTWARE COMPANY IN THE WORLD
OPPORTUNITIES AND ALSO CHALLENGES
TARGET AUDIENCE
• Young Adults: age 18-34, 40% earn over 75K per year.
KEY PERFORMANCE INDICATORS
Social Media
Click Through Online Sale
BIG IDEA: TRY YOUR OWN SUCCESS
• Yes, PC is classical, and Office is everywhere.
• Uniqueness: Windows Phone v. iPhoneSurface Pro v. Android tablet and iPad
• Emphasize INDIVIDUALITY
TOOLS & TACTICS
• YouTube promotionWelcome pageBefore watching other videos
TOOLS & TACTICS
• Social media
• Paid online ads
1. an official page of the campaign on Facebook
2. Interactive social campaign3. Hashtags campaign
BUDGET PLAN
• Budget for digital agency
BUDGET PLAN
• Budget for YouTube
• Total Budget: $1,068,000