digital strategy guide 2014: part 3 content marketing

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Digital Strategy Guide for 2014 Part 3 – Content Marketing

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In part 3 of our Digital Strategy Guide we give you the information required to start your own Content Marketing Strategy. Begin your journey today!

TRANSCRIPT

Page 1: Digital Strategy Guide 2014: Part 3 Content Marketing

Digital Strategy Guide for 2014

Part 3 – Content Marketing

Page 2: Digital Strategy Guide 2014: Part 3 Content Marketing

Content Marketing to• Increase brand awareness• Educate customers• Drive traffic to your website • Help to convert traffic into sales

Page 3: Digital Strategy Guide 2014: Part 3 Content Marketing

Develop Buyer Personas• Demographics of persona• What is their job / role?• What are their needs?• What problems can you solve for them?

Page 4: Digital Strategy Guide 2014: Part 3 Content Marketing

Create Goals• X amount of time spent on a page• Enquiry form submitted• Video plays• Referral traffic from page

Page 5: Digital Strategy Guide 2014: Part 3 Content Marketing

Current Performance • What content is currently aiding conversions • If there is content that is causing a high bounce rate• The level of engagement with content topics• What content is getting shared on social media

Page 6: Digital Strategy Guide 2014: Part 3 Content Marketing

Keyword Research• Research keywords to help content be found• Use keywords that personas will be searching for• Develop a list to be used in text and Meta Data

Page 7: Digital Strategy Guide 2014: Part 3 Content Marketing

Review Competitors• Resource areas• News• Blogs• Multimedia – slides, video content and Images

Page 8: Digital Strategy Guide 2014: Part 3 Content Marketing

Brainstorm Ideas• Text• Video• Photography• Infographics• Technical reports

Page 9: Digital Strategy Guide 2014: Part 3 Content Marketing

Create a Schedule• Assign authors• Create a 3-6 month plan• Give deadlines for content

Page 10: Digital Strategy Guide 2014: Part 3 Content Marketing

Add SEO• Keywords in the body of the text• SEO titles use relevant keywords• Meta description written to attract viewers

Page 11: Digital Strategy Guide 2014: Part 3 Content Marketing

Content Promotion• Social media• Email marketing• Advertising – Adwords, Facebook, LinkedIn, Twitter

Page 12: Digital Strategy Guide 2014: Part 3 Content Marketing

Reporting• Report on your main KPIs• Review traffic generated• Analyse conversions and assisted conversions

Page 13: Digital Strategy Guide 2014: Part 3 Content Marketing

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