PowerPoint Presentation

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FUTURE PROOFING YOUR DIGITAL STRATEGY

http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx@googledave

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http://moz.com/blog

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BUT IT TAKES EFFORT.@googledave

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CONVERGANCE OF DIGITAL MARKETING@googledave

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OLD SCHOOL SEO

Over optimisation

Unnatural content

Unnatural links

Keyword stuffing

Poor user experience

Leads to the darkside!@googledave

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PANDA AND PENGUINS MAKE THIS HAPPEN

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Interflora example90 day penanlty

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GOOGLE HAVE A JEDICOUNCIL@googledave

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OVER 200 FACTORS INFLUENCE YOUR SEORelevancy (on page SEO) Focus on your users, give them what they wantFreshness of content how often do you change yours?Content strategy, evolves, purposeful, hot topics, contagiousDont spam, keyword stuff

Recommendation (off page SEO / Google Penguin)Commit to outreach and engage with communitiesCreate content your audience will care aboutWill people vote for you with inbound links? Social mentions is word of mouth marketing and builds linksUse Google+ and gain authorship and your identityManage you link profile, assess risks and take action

Experience (Google Panda)What do users think of your pages? Find out.Reduce clutter and frictionDont keep people waiting improve load timesDo all you can to engage and romance the share@googledave

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IF CARLSBERG DID SOCIAL NETWORKING@googledave

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WHO WOULD YOU WANT BEHIND THE DOOR?Your target audience

Where are they, which pub?

Strategic partners

Your customers

Influencer networks

Who influences them?

Who else and why?

Who would you, buy a beer?

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A good conversationalist, listens most of the time, thats how, when you talk, you know what to say

# Who are you listening to?

Be interested in others, not yourself!

Dont broadcast sales messages

Make friends, build trust and help others

80 / 20 rule

Remember Givers Gain

PROBABLY THE BEST SOCIAL NETWORKING ADVICE!@googledave

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SOCIAL MEDIA STRATEGY @googledave

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GOOGLE + SOCIAL AND IDENTITY ENGINE

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http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspxGOOGLE + HANGOUTS@googledave

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WHY YOU NEED USE GOOGLE+

Get your content read and ranking fasterFaster indexing of your content make it relevant to your candidatesExtended circles, means you influence your followers and theirs

Authorship Tag = IdentityHave you set yours up?

AuthorRank is coming!How authoritive and interesting are you to your audience?Share-ability of authors contentNumber of people in your circles and how many you are inEngagement levels of your content@googledave

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Magic momentsHope street hotel bar storyWhat happened afterwards?!

Give you customers a digital hug

PERSONA MAPPING@googledave

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Workshops

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CONTENT PILLARS@googledave

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#HDevents

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Sir Richard. Would you mind

http://www.youtube.com/watch?v=ZUG9qYTJMsI

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DSC Mike DubinMarch 2012Up against the might of Gillette and BicHelping him aquitre funding with a funding 10 million views on YouTube which 2nd search engine260,000 people on G+100,000 likes on FB30000 on twitterImagine how many communites the can now tap into, research, reach, amplifications, new business, R&D, Point is a low cost video can have a huge effect if you think differently it doesnt have to by Speilberg production need thoughts and some care

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Second largest search engine

Third largest social channel

Dont ignore

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INBOUND MARKETING AND MULTI DEVICE EXPERIENCE@googledave

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CONTENT EXPERIMENTS CONTINUOUS IMPROVEMENT

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SCIENCE FICTION

SCIENCE FACT@googledave

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Knight Rider

Voice activated computer

Siri

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Terminator

Google glass

Real-Time Visuals

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Minority report

Transparent Touch Screens

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InteraxonMuse

X-Men

Thought Control Devices

DIGITAL MARKETING ECO-SYSTEM@googledave

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Nationwide LinkedIn Story

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Thanks for listening and keep in touch@GoogleDave

email: googledave@ph-creative.comtel: 01512275549