digital summit denver 2014 - advanced seo case study
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Digital Summit Denver 2014: Advanced Case StudyTRANSCRIPT
@ChuckAikens V9SEO.com
Advanced SEO Case Study
#DSD14
@ChuckAikens V9SEO.com
Let’s Get Started!
@ChuckAikens V9SEO.com
Technical Content Links
Wash / Rinse / Repeat
SEO Fundamentals
@ChuckAikens V9SEO.com
http://www.portent.com/onetrick/ Ian Lurie
SEO Can’t Be A One Trick Pony
You ROCK!
Can we talk?Can you send a breakdown of
what you did this month?
@ChuckAikens V9SEO.com
Something was still missing…
@ChuckAikens V9SEO.com
Results They Wanted
1. Sell More Lift Tickets
2. Capture Local Market Share
3. Increase Brand Awareness
@ChuckAikens V9SEO.com
Step 1: Discovery & Brainstorming
@ChuckAikens V9SEO.com
Understanding Our Target was Key
@ChuckAikens V9SEO.com
Spark Your Creativity
• Brainstorming
• Social Media
• Competitor Blogs
• YouTube
• Industry Hot Topics
• Ask someone in the target
audience for ideas
@ChuckAikens V9SEO.com
Don’t get Cute: Stay Relevant
@ChuckAikens V9SEO.com
We Developed Our Strategy
Visit The Mountain & Write A Review
Pass Give-Away & Coupon Codes
@ChuckAikens V9SEO.com
Step 2: Planning & Execution
Blogger Outreach • BlogDash• Inkybee
Graphics• Canva• Piktochart • Fiverr • 99 Designs
Contests • Woobox• Offerpop• Rafflecopter
Research• Majestic SEO • Cision • Social Crawlytics
@ChuckAikens V9SEO.com
We Targeted 30 Ski Bloggers
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…And Provided Creative Assets
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…And Gave them Something to Link to
Promo Code for their Readers
@ChuckAikens V9SEO.com
Step 3: Social Media Examples
@ChuckAikens V9SEO.com
Social Media Amplification
• Spend a Little Money To Boost
• Use Email Marketing Lists
• Don’t Forget Re-targeting
• Use Paid & Social Advertising
@ChuckAikens V9SEO.com
Here’s What Happened…
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Bloggers Wrote Awesome Posts
Just One of the Posts:
1,250 Words&
66 Comments!
@ChuckAikens V9SEO.com
That Engaged Readers
@ChuckAikens V9SEO.com
We Got Some Great Social Signals
10 BLOGS 2,245 ENTRIES 24 LINKS
61 Google +1s
294 Tweets669 Facebook Shares
@ChuckAikens V9SEO.com
& Even Better SEO Results…
AND More than $10,000 in ticket sales
A huge increase in keyword rankings & traffic
@ChuckAikens V9SEO.com
Case Study Recap
1. Use Discovery to Build Your SEO Strategy2. Incorporate Creativity into your SEO 3. Use Big Ideas To Drive Long Term SEO Results
@ChuckAikens V9SEO.com
Teach Your Pony A New Trick
http://www.portent.com/onetrick/ Ian Lurie
@ChuckAikens V9SEO.com
Where to Find Me
https://www.facebook.com/chuckaikensseo
http://www.chuckaikens.com
https://plus.google.com/+ChuckAikens
http://www.pinterest.com/chuckaikens/
https://www.linkedin.com/in/chuckaikens
https://twitter.com/chuckaikens
http://www.quora.com/Chuck-Aikens