How did A.S.O. find new ways of engaging billions of Tour de France

fans around the world?

Cost-effectiveNo massive capex

investments before, nor depreciating

assets afterwards.

Go to dimensiondata.com/tourdefrance/casestudy for more about how we’ve revolutionised the viewing experience of the Tour de France.

We focused our

digital and transformational technologyon these four areas

billions of Tour de France fans

Here’s how the digital technologies worked together to deliver useful, relevant data to

Our partnership with the Tour de France raised our brand profile and increased our risk.

But it also proved our ability to protect our data

Cybersecurity

i n w a y s t h a t e n a b l e d

more agility and innovation.

scans were launched for weaknesses in the security perimeter

reconnaissance scans were launched targeting dimensiondata.com

al l data remained secure

4,536,398

100%

10,680,106

Reconnaissance thwarted

Website protected

system availability

The results we

achieved

of the Tour de France 2015

Our digital and data analytics solution delivered a richer viewer experience t o b i l l i o n s o f f a n s

First-ever

on television, website, and live social content

live-speed data

Improved accuracy

of exist ing data

and frequency

with fans on social media, 663,912 visitors to live-tracking site

Added1.3 million engagements

Successfultracking of riders

in unpredictable weather, during tactical moves, and fol lowing a massive crash

Bui lt a community of

20,000 followers on Twitter and added another digital

channel through which to engage fans

richer commentary information

3.5 billion cumulative television audience

for television broadcasters and commentators for a

@DimensionData www.dimensiondata.com Dimension Data

Massive volume198 riders, 75 million GPS readings, 4–6 million data points analysed during each stage

Social media uptick 1.3 million social media engagements during the Tour, @letourdata followed by 20,000 people

Viral spread Data related to race crash during stage three generated 31,801 Twitter engagements from a single tweet

Digital infrastructure

Cloud

Our cloud-based, real-time digital infrastructure processed data on the speed of each rider, distances between riders, and their positions within the peloton. This data was then transformed into knowledge presented on a live-tracking website, shared with television broadcasters, and brought to the world on social media.

To enable a more agile, flexible way of working before and during the Tour, we used next-generation communication, collaboration, and mobility solutions to work from anywhere, at any time, using any device. Our team also collaborated via a completely mobile data centre – the big data truck.

Workspaces for tomorrow

Enabled teamwork Collaboration tools enabled working from 11 cities, seven countries, and across five continents.

24-hour development cycleA progressive workspace allowed new code to be entered into the solution every day.

Big data truckMobile, resilient architecture – the truck travelled 5,151 kilometres, spent 320 hours on the road.

to not only build the entire Tour de France technology solution

throughout all stages of the race.

computing capacity

the big data truck

in only four monthsbut also support the mobile data centre

Our cloud infrastructure provided immediate, scalable

Power, performance

Infrastructure-as-a-service provided 60+

virtual servers, across 3 continents, and delivered

more than 350 million CPU cycles per second.

100% uptimeThanks to the

redundancy and stability provided by the cloud infrastructure, the flow of data was sustained

reliably and consistently throughout the Tour.

of the Tour and brought a second-screen experience to cycling.

Digital technology and data

revolutionised the viewing experience

Dimension Data

as a second-screen option to social and conventional media, fans, and

cycling experts.

helped to transform the way race data is

analysed and delivered

Each rider is fitted with a GPS tracker

The trackers communicate with each other as well as sensors in the race and team cars to create a mesh network.

The data is streamed from the race cars to the

race helicopter

Data relayed to the Euro Media truck in the technical zone.

Upload of data from the Dimension Data Truck to the Dimension Data cloud.

The data is turned into insights and statistics and then provided to

television broadcasters

race commentators

media and teams

digital platforms

The data is transferred to the Dimension Data big data truck through a physical connection.

Inside the data truck the data is captured and analysed using an advanced digital analytics platform, powered by our cloud.