digital text messaging communication ranga charya
TRANSCRIPT
“Digital text messaging communication : -
Response rate and branding effects – an
exploratory survey research on the effect of
internet campaigning of Deccan Chargers
through mercury communication Hyderabad..”
BY
W.T. Ranga Charya
To gauge Digital media response by using social media
Strategies such as direct messaging in most popular social
networks in web 2.0 space.
Social Networks Video Views
Channel Views subscribers Videos Watched Total
You Tube 3114 2837 80 70 6101
Facebook 6506 6506
Fanbase
Twitter 4240 4240
Fanbase
Orkut 1150 1150
Chargers Social Media Fan Followings 17997
Video Views Channel Views subscribers
Videos
Watched Total
You Tube 3114 2837 80 70 6101
Promotions and Reach on Orkut
Communities
Total Updates
Total updates on DC Home Members Promotion on Orkut Reach
112 970 85 communities 13.4 lac
Teams Facebook Twitter Orkut You Tube
Chargers 6506 Fans Followings-2198 Followers-2042 1150 2837
Royal Challengers NA NA NA NA NA
Rajasthan Royals
25537 Fans (since
Jan-08) Followings-44 Followers-133 NA 1,255
Mumbai Indians NA NA NA NA NA
Kolkata Knight Riders 2466 Fans Followings-0 Followers-138 1319 NA
Kings XI Punjab NA Following-9 Followers-129 NA NA
Daredevils NA NA NA NA NA
Chennai Superkings NA NA NA NA NA
Teams Facebook Orkut Twitter You
Tube
SM
Campaig
n
Quiz Live Match
Coverage
Presence
since
which year
Daredevils Nil Nil Nil Nil Nil Nil Nil NA
KingsXI
Punjab
Nil Nil Yes Nil Nil Nil Nil 2009
Chennai
Super kings
Nil Nil Nil Nil Nil Nil Nil Nil
Royal
Challengers
Nil Nil Nil Nil Nil Nil Nil Nil
Mumbai
Indians
Nil Nil Nil Nil Nil Nil Nil Nil
Kolkata
Knight
Riders
Yes Yes Yes Nil Nil Nil Nil April
2009
Rajasthan
Royals
Yes Nil Yes Yes Nil Nil Nil April 2008
Chargers Yes Yes Yes Yes Yes Yes Yes April
2009
Community reach
Unstopabullz 9011
Deccan Chargers 8201