digital the asahi shimbun digital · compatible os version android: chrome 53.0.278 or later + ios...
TRANSCRIPT
The Asahi Shimbun Digital
“ �e A sa h i Sh imbu n Digital” is Japan’s leading news site that reaches 200 million page v iews and 30 mi l l ion users every month. It covers a wide range of subject from pol i t i c a l ne w s to f a sh ion trends. We can convey your message and reach your target audience e�ectively.
GENDER & AGE
DIGITAL
AUDIENCE PROFILE
Source: Google Analytics April 2018~March 2019
For more information, please visit www.asahi.com/ads/guide/en/
Male Female
A Home to Dwell In Nagasaki-Note GRIMHabu Becomes Qualified for 7 Lifetime Major Titles
Monthly PV : 201,020,000Monthly UB : 30,190,000
18-2425-3435-4445-5455-64
65-
MobileMobile
051015 0 5 10 15
4.3%
2.6%
4.8%
10.0%
15.6%
12.3%
1.8%
4.2%
8.9%
16.6%
14.2%
4.8%
18-2425-3435-4445-5455-64
65-05101520 0 5 10 15 20
17.2%
5.1%
7.6%
10.8%
14.2%
13.9%
7.4%
4.2%
8.8%
3.6%
4.6%
2.7%
PC+TabletPC+Tablet
�e Asahi Shimbun won international journalism awards for 6 years in a row, including the Asian Digital Media Silver Awards 2018, setting a record for Japanese media.
– Royal Copenhagen’s case –�e Asahi Shimbun produced a video depicting a couple deepening their bonds with dishes using Royal Copenhagen tableware. In addition to the video, we gathered people close to their target group and held a round-table talk to create a PR article. It was evaluated as a project with high advertising e�ectiveness.
2013 : Setouchi artfest (http://www.asahi.com/culture/art/setogei/ibukijima/)
2014 : We don’t have enough nurseries in Japan (http://digital.asahi.com/special/taikijido/)
2015 : TSUKIJI –Kitchen of the Times– (http://www.asahi.com/special/tsukiji/)
2016 : ROAD TO 3,000 –ICHIRO SUZUKI– (http://www.asahi.com/special/ichiro/3000/en)
2017 : Habu Becomes Qualified for 7 Lifetime Major Titles (https://www.asahi.com/shougi/eiseinanakan/)
A Home to Dwell In (https://www.asahi.com/special/sdgs/amacho/)
2018 : Nagasaki-Note (http://www.asahi.com/special/nagasakinote/)
GRIM (https://www.asahi.com/paralympics/2018/special/grim-narita/)
The Asahi Shimbun Digital can create and distribute insightful brand contents and experiences to the audience.11 12
The video is embedded on the top and bottom of the page. The top is auto play.⇒ Increase interest, read contents, and extend stay time
Conduct a roundtable gathering of people close to their target group to increase empathy⇒ Create a bridge to the video
Lead to campaign page
DIGITAL
RATES & FORMATS
Placement
Rate
Exposure type
Duration
Dimensions
Text length
File format
File size (Max)
Loops
Start
Mutiple materials
Links
Material deadline
All pages
¥0.5 / imp
Rotation
Upon request
320 × 50
–
gif / jpeg
100KB
unlimited
Upon request
Up to 4
Up to 4
4 business days prior
All pages
¥0.5 / imp
Rotation
Upon request
300 × 250
–
gif / jpeg
150KB
unlimited
Upon request
Up to 4
Up to 4
4 business days prior
All pages
¥1,800,000
Fixed
One week
–
35 characters
–
–
N / A
Monday
Up to 4
Up to 4
3 business days prior
M-1 M-2 M-3 Mobile Leaderboard Mobile text Mobile MPU
DISPLAY ADS (MOBILE)
M-3
Display ads such as Homepage MPU and News MPU have a high viewability. You can choose the most optimal menu depending on your needs. It is very useful for your branding.
Mobile ads are useful to reach younger users by influx from social media. Mobile text is one of the most popular products with high CPC.
RATES & FORMATSExposure
typeDimensions File sizeAd Type Placement DurationRate / imp EstimatedGuaranteed
Guaranteed
H-1
H-2
N-1
N-2
R-1
R-2
Homepage MPU
Homepage branding board
News MPU
News inside-article MPU
ROS MPU
Run of Asahi MPU
Homepage
Homepage
News page
News page
All pages
All pages
300×250
970×60
300×250
300×250
300×250
300×250
150KBUponrequest
¥1.0
¥1.0
¥0.7
¥0.8
¥0.6
¥0.4
Rotation
Material deadline: 4 business days prior. Run of Asahi MPU includes placement in “&” and Mobile.
DISPLAY ADS (PC)
H-2
H-1R-1R-2
N-2R-2
N-1R-1R-2
M-1
M-2
Mobile LeaderboardHomepage
News page Mobile text
Mobile MPU
13 14
COMPATIBLE OS VERSIONAndroid: Chrome 53.0.278 or later + iOS 4.4 or later iOS: safari 8.3 or later + iOS 8.0 or later Some devices are not compatible.
RATES & FORMATS
TECHNICAL SPECIFICATIONS
DIGITAL
Mobile floating video ad
RATES & FORMATS
In-Read ad (Below the article)
In-Read ad (Above the article)
One material, one landing page only.
One material, one landing page only.
VIDEO ADS (PC)
In-Read adPlacement
Rate
Impressions
Exposure type
Duration
Material deadline
Technical specifications Aspect ratio
Codec
Bit rate (Max)
Length
Sound
Dimensions
File format
File size (Max)
Above the article Below the article
¥5,000,000 ¥2,500,000 ~
1,000,000 imps
Rotation
One week
10 business days prior
w16 : h9
image: H.264 / sound: AAC
1,000 kbps
15 seconds recommended
When the user mouse overs to the ad, sound starts to play
640 × 360
mp4
4MB
Mobile push video adMobile floating video adAspect ratio
Codec
Bit rate (Max)
Length
Sound
Dimensions
File format,Size (Max)
Text in video
video
video
ending picture
banner under the video
video
ending picture
banner under the video
w16 : h9
H.264
image : 1,000 kbpssound : 64kbps recommended
15 seconds recommended
play when tapped
1920 × 1080
640 × 360
640 × 26
mp4, 2MB
jpeg, 100KB
jpeg,100KB
w16 : h9
-
-
Min. 30 seconds
N / A
-
-
-
brightcove tag / youtube tag, 10MB
Playback subtitles: approx. 40 charactersEnding message: 10 characters × 2 lines
Mobile floating video adPlacementRateImpressionsExposure typeDurationStartFrequenceyMaterial deadline
All Pages¥1,000,000100,000 imps-Upon requestUpon request2 imp / UB5 business days prior
News page¥5,000,000 1,000,000 impsRotationOne weekMonday1 imp / session10 business days prior
Mobile push video ad
Mobile push video ad
VIDEO ADS (MOBILE)
AD
AD
We provide smartphone-optimized video ads.Video ads are displayed on the article page, and you can expect high amount of impressions.A video ad starts playing when more than half of the ad screen is exposed on the page.
15 16
AD
※Only in Japanese.
Ad appears on the page dur ing v ideo playback. W h e n v i d e o e n d s , a d disappears automatically .
AD
※Only in Japanese.
Video length: Min. 30 secondsSubtitle: Approx. 40 characters
Ending message: 10 characters × 2 lines
AD
AD
TARGETING ADSRICH ADS (PC)
We offer targeting options to optimize an ad to a focused audience. You can choose audiencecategories such as gender, age, location, occupation, and others.
Travel, events, leisure activities
Fashion
Business
Food / gourmet
Parenting
Housing
Health / beautyFile format
File size (Max)
Loops
Multiple materials
gif / jpeg
150KB
Unlimited
Up to 4
Exposure type
Estimated / Guaranteed
Duration
Rotation
Guaranteed
Upon request
You can optimize your target by multiplying each segments.Ex1) Job position / Title × Number of employees
Calculation: 200% (category 1) × 200% (category 1) = 400% of regular rateEx2) Family structure × Area
Calculation: 150% (category 2) × 120% (category 3) = 180% of regular rate
17 18
¥2.0 / imp
¥1.5 / imp
¥1.2 / imp
¥1.4 / imp
¥1.05 / imp
¥0.84 / imp
¥1.2 / imp
¥0.9 / imp
¥0.72 / imp
¥0.8 / imp
¥0.75 / imp
¥0.6 / imp
(JPY1.0 / imp)
Category
1
Category
2
Category
3
(JPY0.7 / imp) (JPY0.6 / imp) (JPY0.5 / imp)
DIGITAL
FORMATS CATEGORIES of INTERESTS
RATES
TECHNICAL SPECIFICATIONS
Gate ad
Billboard ad
970 × 250
Placement
Rate
Impressions
Exposure type
Duration
Technical specifications
imps imps
RATES & FORMATS Gate ad Billboard ad
DIGITAL
withnewsasm.asahi.com/ www.huffingtonpost.jp/
A theme of an ar t ic le can be r e q u e s t e d b y m a i n l y y o u n g smartphone users.
Launched in 2008, AERA STYLE MAGAZINE has been supporting the Japanese business men with tips for smart style.
International net news media in 16 countries and regions. News & blog, opinion site supported by social natives
Moovoo and bouncy are both video sites suitable for SNS spread.
NIPPONTRENDS
Information medium on shopping, leisure, and culture in Japan for foreign visitors mainly from China, Taiwan, and Hong Kong.
medpeer.jp/
MedPeer is a website for exclusive use of doctors. It is a preferred choice for advertisers who wish to reach doctors.
telling.asahi.com/
telling, is a web media for millennial women who are preparing for life changes.
sippo.asahi.com/
sippo is a website for pet owners that provides information about health care and discipline for pets. It also deals with social issues related to pets.
4years.asahi.com/
4years. is a website about college sports aimed at college students and graduates.
AERA STYLE MAGAZINE WEB HUFFPOSTwithnews.jp/
nippontrend.com/
MedPeer
telling,sippo 4years.
Mainly targeted at independent women in their 30s to 40s who lead fulfilling life.
& TRAVEL was launched in 2016 for travelers who are interested in a new style of journey.
Mainly targeted at sophisticated men in their 30s to 40s who enjoy both business and private life.
& M
www.asahi.com/and_M/ www.asahi.com/and_w/ www.asahi.com/and_travel/
Best solution for brand safetyThe Asahi Shimbun Digital partnerships with Integral Ad Science (IAS) to offer sophisticated measurement and blocking technology to protect brand value for advertisers. IAS’ s technology is used by 80 of the top 100 advertisers worldwide.
Integral Ad Science (IAS) is the global market leader in digital ad veri�cation, o�ering technologies that drive high-quality advertising media.
Verify and report brand risks, viewability, ad fraud and other media quality metrics.
Block ads from appearing adjacent to content with brand risk.
Optimize for maximum impact and ROI.
Moovoomoov.ooo/
�e Asahi utilizes LINE as a SNS platform.*LINE: the most popular message app in Japan
The Asahi Shimbun Digital has more than 4 million LINE subscribers, the fourth largest among all media accounts and highest engagement rankings among press accounts as well.
The Asahi Shimbun
The Asahi Shimbun
The Asahi ShimbuncookpadOver 6.38 million people
C CHANNELOver 6.32 million people
LetroncOver 5.6 million people
Over 4.4 million people
Over 4.4 million people
The Mainichi ShimbunOver 3.2 million people
The Yomiuri ShimbunOver 2.1 million people
JIJI PRESSOver 1.9 million people
NHK NEWS
BBC NEWS
The Asahi Shimbun digital mediaThe Asahi Shimbun operates many sites tailored to target users. We can propose the best medium according to client needs.
IAS offers MRC accredited verification solutions.*MRC is U.S. based industry organization for auditing media verification companies for accreditation.
Measuring 1.1 trillion datapoints dailyMeasuring 10 billion impressions daily
IAS partnerships with over 2,500 partners globally.
First
Second
Third
Fourth
*As of October 2019
Subscriber count for all media accounts
*As of October 2019
Subscriber count for press accounts
*Ranking for the week of 1 October 2018
Engagement for press accounts
19 20
[Related medium]
& w & TRAVEL
bouncybouncy.news/