digital tradeshow strategies

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Post on 20-Sep-2014

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In partnership with Exhibit Systems, Finn Digital provides 10 digital methods of increasing attendee engagement at your tradeshow or conference exhibit.

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  • Welcome to

  • 2009 CEIR ReportCenter for Exhibition Industry ResearchPower of Exhibitions in 21st CenturyIdentify, Discover and Embrace Change from the Point of View of Young Professionals

  • 2009 CEIR ReportCenter for Exhibition Industry Research Highlights Two Main Young Professionals Generation X: 28 to 39 years old Millennials: 27 and younger

  • 2009 CEIR ReportCenter for Exhibition Industry Research Young professionals embrace technology They want to connect, learn and network at events Interactive displays versus static were preferred Technology, education and networking events are very important

  • 2009 CEIR ReportCenter for Exhibition Industry Research While larger exhibitors had more visibility Smaller 10 x 10 displays contributed negatively on the attendees perception of the brand However, when a smaller display incorporated interactive features they fared as well as the larger exhibitor

  • Digital MarketingEngage Them With Technology That Attracts Their Attention: Interactive Kiosks / Monitors Digital Technology / Marketing Social Networking Events on Show Floor

  • Digital Trade Show Marketing

  • Thought PatternsList what works for your tradeshow experience offlineLook for opportunities with I wishSeek attendee engagementCreate relationshipsWould digital technology make a difference?

  • 10 Ideas in 20 minutesPre-EventDuring Your EventPost-Event

  • #10. Pre-EventGet socialFish where the fish (communities) areEncourage sharing in advance (Plancast.com)Encourage dialog with #hashtags (#ungeeked)Create groups and communities to support pre-event networkingInvite content suggestions prior to eventEmail, the unsung hero

  • #9. Email StrategyTell a storyCreate differentiating content linksCreate an opportunity to engageShow the audience what they can do next

  • Stay social: display hashtag tweets or information streams on-screenhttp://visibletweets.com/#query=%23ungeeked&animation=2 Live tweet from eventTweetUphttp://twtvite.com/http://mashable.com/2009/02/25/tweetup/Facebook also works#8.

  • #7. Conference Social NetworksCrowdvinePathableGrow your own!WordPressGoogle SitesLinkedIn

  • #6. Interactive Wall

    http://www.youtube.com/watch?v=B5mwzhUCqkA

  • #5. Surf the Earthhttp://www.youtube.com/watch?v=lKUDU9lE--E

  • #4. Reactive TouchscreensBig screenInformationAudience participation

  • Microsoft Surface

    http://www.youtube.com/watch?v=rkSgRGHU9YI

  • #3. Augmented RealitySymbol RecognitionMobileLayarGoogle Goggles

  • GE Ecomagination SmartGrid

    http://ge.ecomagination.com/smartgrid/#/augmented_reality

  • #2. SMS MessagingSMS is personalSMS is VERY personalGet permission in advanceProvide intrigueOffer meaningful value incentivesGrowing channel

  • #1.75 Live Video BloggingInterviewsWhats happening nowValuable, interesting, cool exhibit reviews

  • #1.5 Post-EventAsk for feedback (survey, forum)Promote the next eventCreate and share event summariesBlogVideoShare contentArchive and promote the backchannelExtend the experience give it away free!

  • #1. BoothTagBoothTag is a mobile game for tradeshowsDrive traffic to exhibitor booths through a mobile gameCreate personal engagement and connections between exhibitors and attendees through mobile technologyGenerate value for attendees, exhibitors and tradeshow producers with data reporting, contact information and analytics

  • A Case Study

  • BoothTag

  • The ProblemPoor traffic

    Poor attendee circulation

    Low-value contact at tradeshow

  • Drive traffic to exhibitor booths

    Create personal engagement & connections between exhibitors and attendees

    Generate value for: attendeesexhibitorstradeshow producer

    Performance Goals

  • The SolutionGame (scavenger hunt)Shift focus of control to attendeesMotivating prizeBonus pointsMy ConnectionsMy Barcode

  • The Solution, contdBusiness ToolsData reportingAttendee & Exhibitor ManagementAnalytics

  • The Solution, contdMobile PlatformMobile webBarcode scanningMicrosoft Tag Technology

  • Exhibitors receive customMicrosoft Tag barcodes todisplay at their booths

    Players receive a personalizedbarcode within their BoothTag profile

    All barcodes contain contact information

    Players scan barcodes with the Microsoft Tag Reader to share contact information with other players or exhibitorsHow BoothTag Works

  • BenefitsAccess virtual rolodex anytime after the event

  • Exhibitors access contact information of players that scanned their booth barcodeBenefits, contd

  • Educating attendee and exhibitor on value of participation Once engaged, theyre engaged

    Beta usabilityLessons Learned

  • Results2,600 total scans in 2 days

    120 users

    90% player participation

    1,711 registered player to player / player to booth connections

  • Results Day 1 Connections

  • Results Day 2 Connections

  • Results

  • Buzz@BoothTag @BillFinn I came. I saw. I signed-up. Love the concept. Lookin for #BoothTag connections. http:/m.boothtag.com-@TPL_JR

    I absolutely have some #hr #recruiting ideas for how to use @boothtag-@ImSoSarah

  • Buzz contdIm excited about http://boothtag.com Ill find a way to use this at my next tradeshow or conference @billfinn-@raffelThinking @boothtag will be a great addition to #heweb10 this year-@mhostadSuper cool idea for anyone exhibiting at a tradeshow, http://boothtag.com/ -@JessDennis

  • Results LeaderboardLynnJenni 2,315DataSensei 2,125GThomasC 2,115Katie Felten 2,095Vivrantnik 1,980Jonkurozawa 1,640Gabe 820Katie Barrie 775Billfinn 705Michael4768 - 700

  • Results Top BoothsFinn Digital

    Exhibit Systems

    Stamm Technologies

    Milwaukee Wave

    Marquette University

  • For a personal demonstration or for more information, contact:

    Bill FinnEmail: [email protected]: (414) 383 5080 ext. 300

  • Thank You!

    *********Reference Obama strategy

    ******************Video link: http://www.youtube.com/watch?v=S6sIGd1zU8c*********Image shows the two separate applications.**This is the number of connection scans (booth, user and bonus items) that were made on Day 1 of the BizTech Expo.*This is the number of connection scans (booth, user and bonus items) that were made on Day 2 of the BizTech Expo.*Comparison of types of scans: booth, user and bonus***Leaderboard at the end of the BizTech Expo****